Hey everyone, now that I'm letting everyone access the masterclass for free, I'll be opening up more time for 1-on-1 calls. These can be used for anything like; - Ad account audits - website audits - developing a marketing strategy - general business strategy/advice - automating and systemising your business better - how to implement AI in your business - anything else involving online business and marketing. If you're not sure that I can actually help you with a specific issue. Just message me before booking, and we can have a chat to see if I'm the right person to talk to, or I can point you in the right direction of someone else. Booking link is here: https://api.leadconnectorhq.com/widget/booking/EDW8tT4Vn0O3AZnVRq65

Hey guys, I'm opening up the entire masterclass to everyone, forever, for free. I will be focusing on doing 1-on-1s with people who need them for audits, coaching, consulting, strategy etc. If you've already paid for the masterclass, you'll be able to get a 1-on-1 for free now, which would otherwise be a paid-by-the-hour booking. Calendar booking links for these will be posted here later.

Hey guys, just made a quick video on IG about how to make custom metrics for things like Hook Rate and Hold Rate, which are super important pieces of data for video ads and optimisations: https://www.instagram.com/reel/DR0mLmnEmDv/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Meta keeps pushing site links more and more in campaigns, and honestly, it's much better to have them turned off in most cases. You don't want to distract the viewer with more options. A while ago, they turned them all on by default and were easy enough to switch off, but now in some accounts, I'm noticing there's not even a button to turn them off where it used to be, might be a bug, idk. But if you just remove the URL from the source section, it will turn site links off.

As meta pushes more and more AI shit that clearly isn't ready yet, theres a new feature in your creative section that says "crop and expand AI" which is automatically selected, definitely turn this off. You can keep it on if your creative doesn't have any critical wording or imagery around the edges at all, but usually we make the creatives how we want people to see them, and this will edit them.