The 2-word question killing AI deals:
(you need to answer it) This is whatās happening in your prospectās mind when AI solutions are pitched: āwe deploy AI voice agentsā So what? āthat handle inbound calls 24/7ā So what? āwith human-like conversation qualityā So what? Every feature you mention triggers the same question⦠And most AI Agency owners never answer it. So the features land flat, the prospect zones out, and you lose them. Why? Because prospects don't care about the features of AI solutions⦠Theyāre not going to work to figure out why they matter. So you have to connect the dots for them by linking features to their desired outcome. Answer "so what?" in the same breath as the feature. Hereās how this looks: āļø "We deploy AI voice agents that handle inbound calls 24/7 with human-like conversation quality." ā "We deploy AI voice agents that handle inbound calls 24/7 with human-like conversation quality⦠so every lead is answered and qualified, which will automatically pack out your calendar with appointments - from zero missed calls.ā Now the value of your solution is obvious. Now youāve given them a reason to care. So hereās how to do the same: Take your current pitch. Find every feature claim. Ask yourself: If my prospect said 'so what?' right now, what would I say? Then say that FIRST. Your job isn't to impress them with features. It's to connect every feature to the outcome they want. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan š¤