https://us06web.zoom.us/j/86523420240

Just so y'all know, the book is not the end of the road... It's the starting point! The discussion is still ongoing and is only getting better. Join Kasim and me as we dabble in what's on the horizon of AI: Google hoarding traffic, AI black boxes, the Agentic web, and AEO as a wide-net strategy—not only to funnel traffic to your offers but to conquer the new frontier of discovery:: Influence the super-intelligence Get recommended by AI, and win the future: Today.

The traditional customer journey is dead. The familiar path—from Google search to your website—has been fundamentally rerouted. Today, the most critical purchase decisions are made not on your site, but within the quiet, conversational interface of Answer Engines like ChatGPT and Perplexity. This isn't a future trend; it's today’s reality. 💯 The numbers behind this tectonic shift are undeniable: - A staggering 80% of shoppers now make at least half their buying decisions in conversation with AI. - These AI-native shoppers are 2-3 times more likely to purchase, representing your most valuable customer segment. - After the decision is made, 70% simply proceed to checkout on Amazon, your brand site, or a retail store, bypassing the discovery phase entirely. ⭐Why This Is the Only Thing That Matters Now The biggest risk for your business isn't falling behind the competition; it's becoming completely invisible. If your brand isn't the trusted recommendation in these initial AI conversations, you don't exist in the customer's mind. The consideration phase is over before you even get an invitation. But for the entrepreneurs who see this shift for what it is—a once-in-a-generation opportunity—the rewards are immense. Answer Engine Optimization (AEO) allows you to bypass the competition entirely, capturing high-intent buyers at the precise moment of decision. You’re not just joining the conversation; you’re becoming the conclusion. The Tangible Gains: What You Will Achieve with AEO - The Pre-Sold Customer: Buyers are guided directly to your doorstep, armed with a clear recommendation from a trusted source (the AI). The sale is already 80% complete. - Hyper-Efficient Marketing: Stop shouting into the marketing void. AEO focuses your resources on the single most leveraged point in the new customer journey: the moment of decision. - An Unshakeable Digital Legacy: We build your brand’s authority into the very fabric of the internet—on platforms like Wikipedia, Reddit, and industry forums—making you a foundational source of truth that AI trusts for the long term.

https://www.youtube.com/watch?v=HgXdOeSfsfk 🤔

- Widespread Digital & AI Tool Adoption - 92% of SMBs (small and medium businesses) use digital tools—especially for payroll, HR, and finance—signaling that technology is now foundational for business operations. - Over half (57%) have been offered AI-powered tools, and 69% have tried some AI features, with financial management, operational efficiency, website development, and HR as the most common areas for AI use. - Impact on Purchase Decisions & Value Perception - Nearly a third of SMBs consider the inclusion of AI features when deciding what software to buy. - 60% recognize tangible benefits from AI: saving time, saving money, and improved effectiveness. - However, concerns remain regarding AI’s reliability, accuracy, and the risk of overhyped expectations. Some SMBs also distrust AI or feel it’s not relevant for their business. - Framing Matters: “AI” vs. “Automation” - When surveyed, SMBs responded more favorably to “automation” than “AI,” suggesting that marketing technology as practical automation (saving time, money) is more effective than just using the AI buzzword. - Plain, benefits-focused language is recommended for entrepreneurs, especially those who may not be tech-savvy. - Future Outlook - 40% anticipate notable changes from AI in their industry within 1-3 years, while half expect to use AI more extensively going forward. - Marketing Agencies: Critical AI Partners - 7 out of 10 SMBs see marketing agencies as vital for delivering and supporting AI adoption. - Agencies should play an educational and consultative role—providing training, clear information, and helping customize and implement AI tools. - Transparency is essential: SMBs value agencies that disclose how AI is used in their services and ensure data privacy. - Strategic Advice for Business Owners - Clarify and communicate the real benefits of AI in practical terms (time, money, efficiency). - If selling or advocating AI tools, focus marketing on outcomes not tech jargon. - Prioritize cybersecurity with increased reliance on tech. - Agencies should be proactive in educating, simplifying, and customizing AI implementations for SMBs.