This is the tool mentioned on today's call, is an automated alerts service that you can get for free (limited use) to track brand mentions on reddit 👐 https://f5bot.com/

ChatGPT has surpassed major social media and video platforms like YouTube, TikTok, Instagram, and Facebook in global search interest, achieving this milestone in under two and a half years since its launch. According to data from Ahrefs, ChatGPT's monthly search volume overtook YouTube in April 2025 and has since outpaced all other platforms between September 2024 and April 2025. While search volume isn't a perfect measure of usage, it reflects sustained user intent and habit formation. The data also shows that Google still leads in search interest, but the gap has narrowed significantly since early 2023, with projections suggesting ChatGPT could match or even surpass Google’s search volume by 2028–2029 if current trends continue. Source: https://ahrefs.com/blog/chatgpt-vs-other-platforms

OpenAI just announced they're testing ads in ChatGPT starting in the coming weeks (US first, then expanding globally). Here's why this matters for your AEO strategy: ✅ New advertising real estate at the bottom of ChatGPT responses ✅ Ads triggered by conversational context (not just keywords) ✅ Conversational ad formats coming - users can ask questions directly within ads ✅ Leveling the playing field for small businesses and emerging brands The Opportunity: Smart businesses should start thinking about PAID AI visibility too. This opens up a completely new channel for reaching people at the exact moment they're seeking solutions. What to watch: - How contextual targeting works in conversational AI - What "relevant sponsored products" means for your niche - Early mover advantages as the platform develops The businesses that understand both organic AND paid AI visibility will dominate in 2026. Source: 1-https://openai.com/index/our-approach-to-advertising-and-expanding-access/ 2-https://x.com/DanielPriestley/status/2012505992580235343 3-https://x.com/sama/status/2012253252771824074 What are your thoughts on advertising in AI platforms? 👇

Is here... And you need Schema 💡 Source: https://betakit.com/shopify-merchants-can-now-sell-products-through-ai-chatbots/?utm_source=tldrai

Quite a massive vote of confidence beyond just a mention or a sponsored appearance, Cristiano Ronaldo have invested in Perplexity hopefully drawing more attention and pushing its user base further. We'll see how this one plays out in the big scheme of things 🏟️ https://www.perplexity.ai/ronaldo https://www.bloomberg.com/news/articles/2025-12-05/cristiano-ronaldo-invests-in-perplexity-ai-enters-partnership-misnf0af