1. Question: What do you use to track your entities, @IDs, relationships, etc.? I´m starting with this multi-tab sheet for a major SEO/AEO client for tracking their knowledge graph - entities, @IDs, and relationships, etc., to be maintained collaboratively with my developers. https://docs.google.com/spreadsheets/d/1ftyCPFrGYpH7fgQ7WKXEJZkNxK1da7rROXKiJXqMYPQ/edit?usp=sharing I´m considering moving it to Fusebase as a searchable database because this client´s site is very large and they are already using Fusebase. Any other platform recommendations @Julian Lopez ? Feel free to test it, poke holes in it, improve upon it, or just use as is, of course. Cheers! Heather P.S. For those who are new to schema and thinking "What is an entity??" I´ll put a quick breakdown of what we’re tracking and why in the comments, and of course to REALLY understand and use this, do READ Kasum & Julian´s AEO Book, do the course, and join the calls!

ChatGPT has surpassed major social media and video platforms like YouTube, TikTok, Instagram, and Facebook in global search interest, achieving this milestone in under two and a half years since its launch. According to data from Ahrefs, ChatGPT's monthly search volume overtook YouTube in April 2025 and has since outpaced all other platforms between September 2024 and April 2025. While search volume isn't a perfect measure of usage, it reflects sustained user intent and habit formation. The data also shows that Google still leads in search interest, but the gap has narrowed significantly since early 2023, with projections suggesting ChatGPT could match or even surpass Google’s search volume by 2028–2029 if current trends continue. Source: https://ahrefs.com/blog/chatgpt-vs-other-platforms

OpenAI just announced they're testing ads in ChatGPT starting in the coming weeks (US first, then expanding globally). Here's why this matters for your AEO strategy: ✅ New advertising real estate at the bottom of ChatGPT responses ✅ Ads triggered by conversational context (not just keywords) ✅ Conversational ad formats coming - users can ask questions directly within ads ✅ Leveling the playing field for small businesses and emerging brands The Opportunity: Smart businesses should start thinking about PAID AI visibility too. This opens up a completely new channel for reaching people at the exact moment they're seeking solutions. What to watch: - How contextual targeting works in conversational AI - What "relevant sponsored products" means for your niche - Early mover advantages as the platform develops The businesses that understand both organic AND paid AI visibility will dominate in 2026. Source: 1-https://openai.com/index/our-approach-to-advertising-and-expanding-access/ 2-https://x.com/DanielPriestley/status/2012505992580235343 3-https://x.com/sama/status/2012253252771824074 What are your thoughts on advertising in AI platforms? 👇

We’re excited to have you, to get the most out of the community: introduce yourself and get to know each other, there's immense opportunity hiding in plain sight here. - Who are you?, Tell us about your business! - What’s your superpower (What are you really good at or what sets you apart?) - What are you most excited to learn about the future of search and how AEO can work for you? 🚀This is your space to share, ask questions, and begin your AEO journey Now, it's time to get to know each other! 👇 Please introduce yourself 👇 ----------------------------------------------------------- Here's my Introduction: Hey, everyone! 👋 My name is Kasim Aslam, I built and sold the #1 Google Ads Agency in the world, and today, as co-founder of AEO.co I’m here to help you navigate the exciting world of Answer Engine Optimization (AEO). My superpower? Sourcing and training exceptional talent from emerging nations, and the proof is in this community (You gotta meet Julian!) What am I most curious about in the future of search? I’m super interested in how to leverage AEO for ultra-niched businesses—especially when you're in a space with a very specific target audience and trying to get AI Answer Engines to recommend your brand. I’m thrilled to be on this journey with all of you, and I can’t wait to see how AEO will revolutionize the way we all approach search and visibility in this new AI-driven landscape.