OpenAI just announced they're testing ads in ChatGPT starting in the coming weeks (US first, then expanding globally).
Here's why this matters for your AEO strategy:
✅ New advertising real estate at the bottom of ChatGPT responses
✅ Ads triggered by conversational context (not just keywords)
✅ Conversational ad formats coming - users can ask questions directly within ads
✅ Leveling the playing field for small businesses and emerging brands
The Opportunity:
Smart businesses should start thinking about PAID AI visibility too. This opens up a completely new channel for reaching people at the exact moment they're seeking solutions.
What to watch:
- How contextual targeting works in conversational AI
- What "relevant sponsored products" means for your niche
- Early mover advantages as the platform develops
The businesses that understand both organic AND paid AI visibility will dominate in 2026.
Source:
What are your thoughts on advertising in AI platforms? 👇