Agency owner spent $8,400/month on writers. I showed him a $99 solution. He kept his prices, fired nobody, just added 9 clients. Here's what went down: THE SITUATION Agency owner: "I need more writers" Me: "Why?" Owner: "We have 6 clients waiting but I'm maxed out" Me: "How many writers now?" Owner: "Four. Costs $8,400/month total" THE BOTTLENECK Each writer: 30 articles monthly Four writers: 120 articles total Current clients: 4 Articles needed: 120 Capacity: Zero Owner: "If I hire two more writers, my margin drops to 15%" Me: "What if you didn't hire anyone?" THE DEMO Opened Contentbase.ai Me: "Pick a waiting client" Owner: "Home services company in Phoenix" Setup live: - Website URL - 6 competitors - GSC connected - Started 2 minutes later: Keyword research done 3 minutes later: Content calendar built 5 minutes later: Article #1 generating Owner: "That's it?" Me: "It'll write all 30 this month" Owner: "Quality?" Showed him samples. Owner: "Better than my junior writers" THE MATH Old capacity: - 4 writers - 120 articles/month - Cost: $8,400 - Serves: 4 clients max New capacity: - 4 writers (keeping them) - System handles 13 clients - Writer cost: $8,400 - System cost: $1,287 (13 × $99) - Serves: 17 clients total Owner: "I can keep my team?" Me: "And add 13 clients" THE DECISION He didn't fire anyone. Repositioned instead: - Writers moved to editing/customization - System produces first drafts - Writers add brand voice polish - Quality went up Signed 9 of the 6 waiting clients. Three more since then. THE RESULTS (60 DAYS) Clients: 4 → 13 Revenue: $42,000 → $136,500/month Team: Same 4 writers (happier roles) Writer cost: $8,400/month (unchanged) System cost: $1,287/month Margin: 24% → 73% Owner's text yesterday: "My writers are actually enjoying work again. No more content factory grind. And we just signed client #14." THE UNEXPECTED WIN Writers didn't leave. They got better roles: - Strategic editing vs grinding articles - Brand voice development

With all the talk about real-time AI engines favoring fresh content, I’m wondering how others schedule updates. Are you refreshing routinely, only when performance drops, or just when you have something new to add?