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4d •
🚨12/11 Indexability: Foundations of Relevance
We've opened the door to AI Now it's time to break down what information we're going to feed it! Tune in the State of AEO weekly call!
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Jul 1 •
We Want to Know You!
We’re excited to have you, to get the most out of the community: introduce yourself and get to know each other, there's immense opportunity hiding in plain sight here. - Who are you?, Tell us about your business! - What’s your superpower (What are you really good at or what sets you apart?) - What are you most excited to learn about the future of search and how AEO can work for you? 🚀This is your space to share, ask questions, and begin your AEO journey Now, it's time to get to know each other! 👇 Please introduce yourself 👇 ----------------------------------------------------------- Here's my Introduction: Hey, everyone! 👋 My name is Kasim Aslam, I built and sold the #1 Google Ads Agency in the world, and today, as co-founder of AEO.co I’m here to help you navigate the exciting world of Answer Engine Optimization (AEO). My superpower? Sourcing and training exceptional talent from emerging nations, and the proof is in this community (You gotta meet Julian!) What am I most curious about in the future of search? I’m super interested in how to leverage AEO for ultra-niched businesses—especially when you're in a space with a very specific target audience and trying to get AI Answer Engines to recommend your brand. I’m thrilled to be on this journey with all of you, and I can’t wait to see how AEO will revolutionize the way we all approach search and visibility in this new AI-driven landscape.
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Jul 8 •
The State of AEO - Call Recording thread
Hey AEO Community! - 🎥 Here you'll find the latest "State Of AEO" call recordings. - ❓Also you'll be able to ask questions in advance! (Specially useful for people that cannot make it to the call!) So every week make sure to: 1️⃣ Check out the latest "State of AEO" call recording. 2️⃣ Send Us your questions to the next Call!
4d •
How would you approach an AEO mess with a client or prospect?
I'm helping someone who has a blog and gets mentioned by Perplexity in a search. Their site is a mess, no schema, built by a family staff person with no expertise. Where to start? They have a very unique term "Neuro recovery' as part of their business, LLMs know it, they have not defined it. //// What is the first step? /// I'm starting by understanding what google, perplexity etc knows about them (Julians Format) BUT I'm also wondering since the term is unique is this why their blog post shows up, how would I back-engineer that aspect? Thanks in advance for any ideas, ... just plodding through the dark. LOL. Heres what Perplexity told me on the back engineering //// Those Next Level Neuro articles surfaced because “Applied Neurology” is being used there as a branded, fairly niche phrase plus a blog/category label, not just because of “neuro recovery” being unusual. The domain has multiple posts with “Applied Neurology” in the title, tags, and snippets, so once that phrase is in the query, their blog is a very strong lexical and semantic match. More broadly, “applied neurology” is still relatively uncommon compared with generic terms like “neurology,” “neuro rehab,” or “nervous system regulation,” which makes any site that repeats it heavily (like Next Level Neuro) rise to the top of results. “Neuro recovery” on its own is less unique and overlaps with established areas like neurorehabilitation and restorative neurology, so it does not anchor as strongly to a single brand or site in the same way.
3d •
Is this the right schema work flow and right resources?
Trying to create a workflow for the schema, and confirming it's working. I'm asking if this is correct? Julian, if I've missed a clearer procedure you have outlined - my apologies. [ PROPOSED WORKFLOW] - Identify your page's content type and visit schema.org to select the matching schema type (e.g., LocalBusiness, Article).schema+1 - Review the schema type's required and recommended properties to understand what data to include.schemaapp+1 - Gather your page's specific data (e.g., name, address, description, images) matching those properties.umbraco+1 - Generate JSON-LD code: Use schema.org examples, Google's Structured Data Markup Helper, or a generator tool.seotesting+1 - Add the <script type="application/ld+json"> code to your page's HTML (preferably in <head> via CMS like WordPress).schema+1 - Test with Google's Rich Results Test: Enter live URL or code snippet to check for errors and rich result eligibility.yoast+1 - Use Schema.org Markup Validator or Google's Structured Data Testing Tool for syntax and completeness checks.schema+1 - Fix any errors (e.g., missing required fields, invalid values) and retest until valid.thegray+1 - Deploy to production, monitor in Google Search Console's Enhancements report for issues or rich results.developers.google+1 - Repeat for other pages, prioritizing high-impact ones like homepage, about, and service pages.semrush+1
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