Have you ever felt frustrated or stuck with your ads?
Have you ever wondered why your ads don’t get the response you want?
Have you ever wished you could write ads like the pros?
If you answered yes to any of these questions, then you’re not alone. I’ve been there too. I know how it feels to write ads that don’t work. To waste time and money on ads that don’t convert. To feel like a failure as an advertiser.
But I also know how it feels to write ads that do work. To make millions for my clients. To make them feel like a success as an advertiser.
And I want you to feel the same way too.
Look I'm not here to brag. I'm here to help you learn how to craft your own killer ads that will make your prospects drool, beg, and buy.
So, what makes a great ad?
Well, there are many factors, but one of the most important ones is creativity.
Creativity is the ability to come up with original and surprising ideas that capture attention, spark curiosity, and persuade action.
Creativity is what sets you apart from the boring and bland ads that clutter the market.
Creativity is what makes your ad memorable and irresistible.
But how do you become more creative?
Well, there are many ways, but here are some of my favorite tips:
- Study the best ads ever written. Learn from the masters. See how they use headlines, stories, emotions, benefits, guarantees, and calls to action. Copy their style, tone, and structure. But don't plagiarize. Use their ads as inspiration, not imitation.
- Swipe ideas from other industries. Don't limit yourself to your own niche. Look at what works in other markets and adapt it to yours. For example, if you sell a weight loss product, you can borrow ideas from the fitness industry, the beauty industry, or even the fashion industry. How can you use their angles, hooks, or testimonials to sell your product?
- Brainstorm with others. Two heads are better than one. Get together with other creative people and bounce ideas off each other. You can use twitter to connect with others who are eager to learn and share. You can also join communities like Adspend community where you can get feedback, advice, and support from experts in YouTube Ads.
- Test different variations. Don't settle for the first idea that comes to your mind. Try different versions of your ad and see which one performs better. You can use tools like Optimizely or Crazy Egg to run A/B tests on your ads and measure their results. You can also use tools like Google Analytics or Facebook Pixel to track your conversions and ROI.
- Have fun. Don't take yourself too seriously. Enjoy the process of creating ads. Experiment with different formats, media, and platforms. Use humor, irony, exaggeration, or playful banter. Make your ads entertaining and engaging. Make your prospects smile, laugh, or cry.
These are some of the ways you can boost your creativity and write amazing ads.
But don't take my word for it.
Try them yourself and see the difference.
Your fellow copyghost
P.S. If you have any questions or comments about this post or anything related to writing ads,
Feel free to leave them below or send me a message.
I'd love to hear from you and help you out.
P.P.S. If you liked this post and found it helpful,
Please share it with your friends and colleagues who might benefit from it.
You'll be doing them a favor and helping me spread the word.