How long to wait to evaluate ads (Front end KPI's)?

So how long/how much spend should i use to have a good idea of where the ads are headed?

When should i start taking the view-rate/CTR of an ad seriously? Ik backend metrics are different and require more budget for testing, but what about front end stuff?

Typically, clients have a starting budget of $100/day, some $200.

I've heard around to "spend the price of product" but is it really true that i gotta spend $5k or even $10k of my clients money just to see if the front end metrics of an ad are good?

@Alan Tarn

1 comment