How long to wait to evaluate ads (Front end KPI's)?
So how long/how much spend should i use to have a good idea of where the ads are headed?
When should i start taking the view-rate/CTR of an ad seriously? Ik backend metrics are different and require more budget for testing, but what about front end stuff?
Typically, clients have a starting budget of $100/day, some $200.
I've heard around to "spend the price of product" but is it really true that i gotta spend $5k or even $10k of my clients money just to see if the front end metrics of an ad are good?
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Lou Lundi
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How long to wait to evaluate ads (Front end KPI's)?
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