This topic has been coming up a lot recently, so I want to share my thoughts on free communities, resources, and work. (Read time ~ 4 Minutes) This was written by someone else. I started free, and I recommend everyone start free because there's value that comes from free. But we should also talk about the cons of "free", because it's important to find the balance. 𝗪𝗵𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗵𝗼𝗼𝘀𝗲 𝗳𝗿𝗲𝗲 It seems easy to sell. You think.. "I want people to trust me, so I'm going to give everything away for free." 𝗕𝘂𝘁 𝗶'𝘃𝗲 𝗳𝗼𝘂𝗻𝗱 𝘁𝘄𝗼 𝗯𝗶𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 #𝟭: You attract freebie seekers. People who were never going to pay you anything ever, but will take something because there's no cost. These people have no problem wasting your time, asking for more, while knowing they will never buy. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 #𝟮: The trust you were trying to build never gets built. Why? Because you gave them something for free. They only accepted it because it was free. They probably forgot about it. They'll probably never consume your free course. Maybe they'll skim it, but chances are they don't care about it. And tbh.. why should they? Subconsciously, people think.. "If this thing is free, it's probably of little value to the person giving it away". That trust was never built because the thing you gave away was never even consumed. People form assumptions based on your pricing. Your pricing shapes what people believe about you and your service. For proof.. A few months ago, when I had hundreds of members in this group, NO ONE showed up to calls that were free.. I was the only one in the room. I had the same information to share, but it wasn't until I held the calls in the premium tier that people began showing up and hearing what I had to say. If someone spends money for something, they put more effort into getting something out of it. That's where the trust happens. The data backs this up too.. People who buy ONE thing from you..even if it's only $1..are 12-56X more likely to buy again.