I’m gonna share something I reckon 99% of business owners wouldn’t…
Why wouldn’t they? Because they don’t wanna be judged. They don’t wanna look like they’re wobbling. They don’t wanna admit something feels OFF. They wanna keep the pretty-in-pink picture rolling where everything is EPIC AF 24/7 and nobody ever has a grumpy thought or a “hmmm this ain’t sitting right” moment. No cracks. No dips. No honesty. But nah that’s not me. I don’t run my business on pretending. I run it on INTEGRITY. My values run the show, not my fear of what someone might think about me if I say the slightly uncomfortable thing out loud. So here goes then I’ve been feeling a bit deflated in business lately. Not about my skills. Not about what I’m good at. Not about my clients. I know what I’m epic at It’s the landscape For example. I totes love Skool. It’s fricken awesome. I’ve met epic humans on there. I’ve grown things on there. No shade to the platform. But I joined a community that was all about sharing and promoting your business. More eyeballs, more visibility, woopity woop, let’s go. And yes, I know how to stand out in those spaces. I’ve had members and clients from them. That’s not the issue. The for me issue is this… There was one. Then two. Then about 77 doing the EXACT same thing. Same threads. Same “drop your link.” Same surface-level promo energy. Same vibe, just different logos etc etc… And I’m sat there sacrtching my head thinking… why am I in 77 versions of the same room when one would do? So yeah that’s grump number one. Grump number two is the fast-growth hype train. “I got 1,000 members in 7 days.” “We hit 5k this month.” Brilliant. Clap clap. Then you step inside and it’s tumbleweed. Or worse, engagement bait posts that mean absolutely gaff all. And then the owner disappears. The hype dies. The group goes flat. And I’m like… if it was THAT strong, why did it collapse the minute the noise stopped? That’s not community. That’s momentum marketing pfffttt Grump number three, and this is where I’m being properly outspoken, is this obsession with NUMBERS without DEPTH. Member count. Follower count. Screenshots. But where’s the damn connection? Where’s the implementation? Where’s the leadership once the hype stuff settles?