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Hi everyone! Today I want to share a conversation I had with Johannes Höök about not wanting to share secrets and our mindset behind it. He also runs an Email Marketing agency so we're actually 'head to head' competing on the market. But even though we share a lot between eachother and also publicly, we've both not gone bankrupt. Here's our conversation: Johannes Höök Had an interesting lunch with an agency founder just now. We had a conversation that relates to this a bit regarding "oversharing information" and being careful about giving away the secret sauce. Would love your take on it. I'm kind of radically transparent (not stupid of course) and I'm not holding back when it comes to sharing information and insights. because I think that if those tips & tricks I share allowed someone to compete with me to the point of negatively impacting me.. well that just means that I'm not as good as I thought You can't build something inherently strong on tips & tricks that can be replicated to achieve the same success I'm not sure I'm right here btw David Wardenga The thing is that we live in abundance There is enough of everything Now, the lack of action coupled with the presence of abundance makes it impossible for you to get hurt by oversharing Because 1. Nobody cares 2. If someone cares, which only 1% do, they will likely still not put it into action and then 3. That doesn't take away from your success If you share your entire system on everything with 100.000 people you maybe have 10 who actually try it but then they lack other parts like mindset, experience, etc. which can't be taught Like for real, you couldn't close sales as I do even if I gave you my strategies. Just an example ofc. But I couldn't analyze accounts like you do with your big ass sheets Johannes Höök 1000% exactly my approach, especially this last point David Wardenga Even if you gave me all your sheets, I would have to CHANGE MY WORKFLOW which I've worked for for years Johannes Höök yesssss exactly

Hey everyone, I’m looking for some feedback from you all. In my journey through email marketing, copywriting, and marketing in general, I used to start by doing the fancy stuff. You know what I mean: – flashy pop-ups with dramatic copy – emails packed with design details and over-polished sections – copy so refined I was basically polishing every comma like it was a diamond But over time, I noticed something: 80–90% of the time… it didn’t make a difference. Sometimes, when I tried to make designs more complex, I’d just add unnecessary elements or make pop-ups confusing, too much text, unclear offer, no real focus. Other times, I simply forgot the fundamentals. So here’s my question for you: Have you ever felt the same way, or maybe I’m just not good enough at making complicated things work? (And by ROI, I mean not just money, but also time, effort, and sanity.)