Hi everyone! 👋🏼 @Yiqi Wu and I just uploaded week 7 of the BFCM Academy which means that you should have everything set up and running right now. Today we added my most practical Klaviyo Hacks as well as the Meta Ads Targeting & Product Promotion Strategy you need for a successful BFCM. So, to sum things up, you now have access to: - The Numbers That Matter - Our lessons from BFCM 2024 - Email Account Overview Tutorial - Checklist / Readiness Scorecard - How to adapt for Meta Andromeda - Email Campaign Planning Playbook (+ Templates) - Data Driven Meta Creatives Playbook - Must-Have Klaviyo Flows - Offer/Discount Testing Playbook - Bulletproof Klaviyo PopUp - Pixel Tracking & Attribution Setup - SMS Playbook - Early Launch Strategy and next week, we're dropping - Last Minute Klaviyo Segmentation - Tactical BFCM advice from operators So, there's literally no excuse for you not to take action right now. It's all available here - for free - and most lessons take about 20 minutes to complete. That said, good luck with BFCM! Also, if you need 1:1 support, here are our calendars*: Yiqi: https://calendly.com/yiqiw/30min David: https://calendar.app.google/sKV9YTTXMuZoer1S9 (P.s. Let us know if this was helpful so far or if there was something missing!)

Hi everyone! With 8 weeks left, Black Friday is around the corner and that means we're about to enter the craziest season of the year. Sales records will be broken, billions of emails will be sent, ad costs will skyrocket, tracking will be more important than ever, and so much more. With that, it's easy to get stressed out and forget things. That's why @Yiqi Wu and I sat down and created the BFCM Academy for you. Over the next 8 weeks we will publish helpful assets and learnings here for you on how to run Facebook Ads and how to get the most out of your email & sms marketing strategy. You'll get 2 assets every week and 2 tasks. 1 for email, 1 for facebook. If you just follow along, you'll be well off this BFCM. That said, go ahead, check it out, and book mark it. Enjoy! 👇 https://www.skool.com/buildly-8620/classroom/9b7e4f79?md=1d256acd9fe648dfb163064a8fd32903

Hey everyone, I’m looking for some feedback from you all. In my journey through email marketing, copywriting, and marketing in general, I used to start by doing the fancy stuff. You know what I mean: – flashy pop-ups with dramatic copy – emails packed with design details and over-polished sections – copy so refined I was basically polishing every comma like it was a diamond But over time, I noticed something: 80–90% of the time… it didn’t make a difference. Sometimes, when I tried to make designs more complex, I’d just add unnecessary elements or make pop-ups confusing, too much text, unclear offer, no real focus. Other times, I simply forgot the fundamentals. So here’s my question for you: Have you ever felt the same way, or maybe I’m just not good enough at making complicated things work? (And by ROI, I mean not just money, but also time, effort, and sanity.)