Oct 6 • 📩 Email Marketing
Fancy stuff VS Simple solutions
Hey everyone,
I’m looking for some feedback from you all.
In my journey through email marketing, copywriting, and marketing in general, I used to start by doing the fancy stuff.
You know what I mean:
– flashy pop-ups with dramatic copy
– emails packed with design details and over-polished sections
– copy so refined I was basically polishing every comma like it was a diamond
But over time, I noticed something: 80–90% of the time… it didn’t make a difference.
Sometimes, when I tried to make designs more complex, I’d just add unnecessary elements or make pop-ups confusing, too much text, unclear offer, no real focus.
Other times, I simply forgot the fundamentals.
So here’s my question for you:
Have you ever felt the same way, or maybe I’m just not good enough at making complicated things work?
(And by ROI, I mean not just money, but also time, effort, and sanity.)
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Fancy stuff VS Simple solutions
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