You can find the entire week 3 with 3 posts here: -> Week 3 Included for you: - Email Campaign Planning (including free templates) - Meta Creative Playbook for BFCM 2025 - New technology changes and how to adapt (Andromeda, IOS 26, Safari 26, and more) So make sure to check it out AND implement it this week. In addition to that, if you haven't used it yet, make sure to implement the content from week 1 & 2 as well. Live already: - The Numbers that matter this BFCM - 8 Lessons we learned from 2024 - The Ultimate email account overview - Checklist & Readiness Scorecard for BFCM If you work through all of this, you'll be set for BFCM this year. There are no excuses you can make, it's all here and all super easy. If you have questions, you can also ask me or Yiqi directly in the comment section here. Good luck!! David & Yiqi

Hi and welcome to The Ecommerce Skool! This community is for anyone who wants to learn about ecommerce or those who want to contribute to it. Real business people will be sharing their insights and materials here for others who are seeking opportunities. Now, to get started, please introduce yourself briefly with a comment: -> Who are you and what do you do for a living? -> What interests you most about ecommerce? -> What do you currently need the most help with? Or how do you want to contribute to help others? 👇 I look forward to hearing from you! (P.s. I'm checking every comment myself and will welcome everyone 1:1 as much as I can)

Hi everyone, happy Friday! I hope you had an amazing week and are looking forward to a great weekend. If you have some free time on Saturday or Sunday, I highly recommend you check out what Yiqi and I posted in the BFCM Academy so far - BFCM 2025: The Numbers That Matter - The 8 BFCM Lessons I Learnt in 2024 - The Ultimate 2025 BFCM Email Account Overview - Checklist / Readiness Scorecard All 4 are live right now Including: - An editable Google Sheets checklist to follow step by step - A 30 min video breaking down exactly how to create an Email Account Overview - Reports & Insights that we've never published before (collectively from 1.500+ brands) and more Check it out here: https://www.skool.com/buildly-8620/classroom/9b7e4f79?md=1d256acd9fe648dfb163064a8fd32903 Kind regards, David & @Yiqi Wu (P.s. And once you're done with all that, you can lean back and enjoy because you're ready for BFCM while everyone else is struggling 😄)

Hi everyone! Today I want to share a conversation I had with Johannes Höök about not wanting to share secrets and our mindset behind it. He also runs an Email Marketing agency so we're actually 'head to head' competing on the market. But even though we share a lot between eachother and also publicly, we've both not gone bankrupt. Here's our conversation: Johannes Höök Had an interesting lunch with an agency founder just now. We had a conversation that relates to this a bit regarding "oversharing information" and being careful about giving away the secret sauce. Would love your take on it. I'm kind of radically transparent (not stupid of course) and I'm not holding back when it comes to sharing information and insights. because I think that if those tips & tricks I share allowed someone to compete with me to the point of negatively impacting me.. well that just means that I'm not as good as I thought You can't build something inherently strong on tips & tricks that can be replicated to achieve the same success I'm not sure I'm right here btw David Wardenga The thing is that we live in abundance There is enough of everything Now, the lack of action coupled with the presence of abundance makes it impossible for you to get hurt by oversharing Because 1. Nobody cares 2. If someone cares, which only 1% do, they will likely still not put it into action and then 3. That doesn't take away from your success If you share your entire system on everything with 100.000 people you maybe have 10 who actually try it but then they lack other parts like mindset, experience, etc. which can't be taught Like for real, you couldn't close sales as I do even if I gave you my strategies. Just an example ofc. But I couldn't analyze accounts like you do with your big ass sheets Johannes Höök 1000% exactly my approach, especially this last point David Wardenga Even if you gave me all your sheets, I would have to CHANGE MY WORKFLOW which I've worked for for years Johannes Höök yesssss exactly

Hi everyone! I was thinking about hosting a Co-Working session tomorrow. Anyone want to join? You can see the event under 'Calendar' here in Skool it's 3 PM CET.