We've found that the problem is usually with the follow-up. If the clients follows up quickly the leads are good, but if they wait, they are not. (The questions on the form can help filter out lower performing leads) We ran "Lead ads" when they first came out years ago and the client kept saying they were following up on every single lead but just weren't converting any of them. We knew these leads had to be called immediately and had stressed that to our client. And finally our rep said, tell me more about the follow-up process; I'm sure our mouths dropped open when the client said, "Well every Tuesday....

Thank you @Robin Christiansen . I appreciate your help. What I was looking for specifically were the 61 niche snapshots that are discussed on the promotional page for joining the group. I had emailed support and was sent a link to a Google Docs and they are in there. So, I'm assuming the 61 niche material is only in Google docs and not in here.

@Susan Pilat I don't seem to be able to access the training, which is frustrating.

@Susan Pilat Yes - that training.

I can't help you with GHL, but you can definitely make a difference for him by getting his Google Business Profile to rank well. In HVAC the GBP can generate a lot of phone calls for people in need.