The 2-Minute Video Trick New Channels Are Using to Boost Trust Score (Not Shorts!)
Good morning, guys, I hope you had a nice Easter. So, I’ve been digging into YouTube’s new trust score and studied 30 new channels to see how they’re navigating it. One trend stands out: 2-minute videos (not Shorts!) are helping them get noticed fast. Here’s what I’ve observed and how they’re doing it. What’s Going On? YouTube’s trust score seems to hinge on data like views, engagement, and posting frequency. New channels are dropping 2-minute standard videos (16:9 aspect ratio, not 9:16 Shorts) to ramp up their upload cadence. When these videos match their titles and spark likes, comments, or shares, YouTube collects data, boosting the channel’s visibility. How These Channels Are Pulling It Off 1. Crystal-Clear Titles: They use specific, clickable titles like “2-Minute Recipe for Fluffy Pancakes” and ensure the video delivers exactly what’s promised. 2. Short but Focused: They pack one key tip or idea into 1-2 minutes, keeping viewers hooked without dragging on. 3. Simple Setup: Most use a phone or basic camera with decent lighting and audio—no fancy gear needed. 4. Fast Edits: They trim excess, add text overlays, or toss in quick transitions using tools like CapCut or Premiere. 5. Video Format Matters: These are standard videos (16:9 aspect ratio), not vertical Shorts, which keeps them in YouTube’s main feed, not the Shorts shelf. 6. Keyword Optimisation: They load titles, descriptions, and tags with relevant keywords and pair them with eye-catching thumbnails. 7. Frequent Uploads: Many post 2-4 videos a week to keep the algorithm engaged. 8. Driving Engagement: They share in niche groups or on socials and reply to comments to fuel interaction. Why It Works These 2-minute standard videos are quick to produce, easy to watch, and give YouTube plenty of data to analyse. The 16:9 format ensures they’re treated as regular videos, maximising discoverability in search and recommendations. Channels doing this consistently seem to gain traction faster.