Here's the problem: Most Customer Value Propositions sit in a drawer collecting dust while your sales team wings it in front of customers. The solution? A sales-ready CVP template that transforms your value proposition into actual closing power. The framework that works: → Situation context (when customers need this) → Features translated into compelling benefits → The right specs at the right time → A 30-second elevator pitch your team will actually memorize → Conversational selling stories that resonate The key insight: Customers don't want your product—they want what your product can do for them. (Think: They don't want a drill, they want holes.) This approach is essential for: • Sales managers training their teams • Marketing professionals creating enablement materials • Entrepreneurs developing go-to-market strategies • Product managers communicating value • Business owners working with distributors When your CVP becomes a practical sales tool instead of a theoretical exercise, conversion rates follow. 📚 Want the complete framework? It is in the Marketing Accelerator community in "Create Offers Customer Value Proposition" course with real examples across multiple industries. 🔗 Free access: https://www.skool.com/steps-to-growth-9135 What's your biggest challenge when creating sales materials that your team actually uses? #SalesEnablement #SalesTraining #ValueProposition #B2BSales #MarketingStrategy #SalesTools #ProductMarketing #BusinessGrowth #SalesProcess