11d • General discussion
🎯 Stop Creating CVPs That Your Sales Team Never Uses
Here's the problem: Most Customer Value Propositions sit in a drawer collecting dust while your sales team wings it in front of customers.
The solution? A sales-ready CVP template that transforms your value proposition into actual closing power.
The framework that works:
→ Situation context (when customers need this)
→ Features translated into compelling benefits
→ The right specs at the right time
→ A 30-second elevator pitch your team will actually memorize
→ Conversational selling stories that resonate
The key insight: Customers don't want your product—they want what your product can do for them. (Think: They don't want a drill, they want holes.)
This approach is essential for:
• Sales managers training their teams
• Marketing professionals creating enablement materials
• Entrepreneurs developing go-to-market strategies
• Product managers communicating value • Business owners working with distributors
When your CVP becomes a practical sales tool instead of a theoretical exercise, conversion rates follow.
📚 Want the complete framework? It is in the Marketing Accelerator community in "Create Offers Customer Value Proposition" course with real examples across multiple industries.
🔗 Free access: https://www.skool.com/steps-to-growth-9135
What's your biggest challenge when creating sales materials that your team actually uses?
#SalesEnablement #SalesTraining #ValueProposition #B2BSales #MarketingStrategy #SalesTools #ProductMarketing #BusinessGrowth #SalesProcess
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🎯 Stop Creating CVPs That Your Sales Team Never Uses
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