Something I've noticed, pretty much overnight is how the world's perception of writing did a complete 360! It's gone from: "Seriously no one cares about writing, it doesn't matter anymore!" To this: "Writing is the most important thing! chatGPT our saviour! Writing is so important!" (go back and re-read that in the most corporate tone you could imagine 🏙️) I love this shift don't get me wrong but what caused this momentum swing ... chatGPT. I've been on it day in day out for the past month testing and experimenting what works and what doesn't, and let me tell you what I've found: ✅ chatGPT should be considered as a robot perched on your shoulder ❌ chatGPT is not a creator of content, YOU ARE! Instead of treating it as a microwave that's going to cook up your copy and content in seconds, use it to do the following: 🧠 Brainstorm 📝 Refine and edit your brilliant ideas 🤯 Act as a sounding board for when you have writers block If there's one thing that's been made clear in the first month of 2023... it's that WRITTING MATTERS! Have you jumped on chatGPT? What are your thoughts?

I'd love to extend out an invitation to any members of the CC hub who have TikTok, branding or marketing related questions :) Ask me below!

No matter what you're writing; emails, ad copy, blogs, website copy, it's so important to keep the attention of your audience. The best way to do that is to make your writing sing. I couldn’t have articulated this any better - take a read and let me know your thoughts.

What are power words?🤔 Power words are emotional words packed full of persuasion. These words give you the ability to draw in the audience, tell them a story and take them through a range of emotions, that end with them wanting to purchase your product or service. Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, trigger curiosity, or any number of emotions. The better a job you do at making them feel an emotion, the more influential you are going to be and the more likely they are to purchase your product or service! Here are the 7 different types of power words and some examples to consider next time 😨 Fear Power Words (last chance, warning, hack, poor, caution) 🙂 Encouragement Power Words (life-changing, mind-blowing, breathtaking, remarkable) 💌 Lust Power Words (delight, embrace, entice, tempting, enchanting) 😡 Anger Power Words (annoying, pesky, punch, gross, slam) 🤑 Greed Power Words (lowest prices, prize, discount, don’t miss out, hurry, value) ⚠️ Safety Power Words (authentic, reliable, results, world-class) 🙅‍♀️ Forbidden Power Words (shhhh!!!, secret, unlock, hidden) ….and what do all seven have in common… ELICITING EMOTION! Try adding in some of these power words into your next email header, instagram post or even work it into an ad script. Happy writing! 🖋️

So it's the new year...which means it's a new me (and new you, right!?) Yes, there's that but I'm here to tell you that it's time to start capitalising on 2023 🥳 The new year is trending ladies and gents! It's time to jump on the New Years resolution side of TikTok, and position your offering as something to aspire to or lust for... Use key wording like; 💡 This year I'm using more of (*your product*) for (*what your product does/offers*) or... 💡 2023 >> the year of (*insert product benefit here*) People are looking to self-improve, at this time of year - so give them a product to help them do it! So go give it a try...right now (I dare you 💪) HNY - happy tok-ing xx

When it comes to content and collaborating with creators, ALWAYS have an extra 1 or 2 creators than you need. You are working with humans who have their own lives and things pop up (trust us we do this daily we've had covid, the flu, pets getting sick, problems with deliveries, products breaking, creators travelling, creators moving house, fires, floods, sick family members, creators breaking limbs and the list goes onnnnnnn) these are just a small list of issues that can arise with working with creators. Having a back up will allow you to have enough content should 1 (or god forbid more than 1) creator pull out of their content commitment (you don't want to be scrambling for content). If all creators pull through and send in content then great, you have lots of content to spread out for your posting schedule (too much content is such a lovely problem to have!) Trust me, organise that extra creator!

Keep tuned for the final result

When writing a brief for a creator it is super important to consider how the visuals will complement and enhance the messaging of your copy. Here are a few key notes to keep in mind: Consider the mood and tone of your desired visuals! There is nothing worse than watching an ad or TT video where the mood of the copy and the mood of the visuals are a mismatch! Consider an ad angle or TT concept that is fun and upbeat with boring copy…..YAWN 😴…SCROLL! Instead, you’d ensure your copy/script/prompts are just as energetic as the visuals you’ve planned. Your message needs to be clearly illustrated through visuals! Your visuals need to help illustrate and ADD VALUE to your copy. Keep in mind that many people watch videos without the audio, therefore your visuals need to tell the same message as your copy. Keep the visuals relevant! If your visuals don’t serve a specific purpose in your ad, cut them out. Every second counts! ⏰ Will your visuals resonate❓ It is critical that your visuals not only answer the questions of your target audience but speak directly to them. Will they be able to relate to the visuals you’ve included, can they see themselves in the ad, and more specifically can they see themselves using the product just like your creator in your video!

Have you heard of Frame.io? One of the biggest challenges we faced in 2022 was to think of ways to streamline and optimise the way we give and receive feedback in the revision process. Until we came across Frame.io, an Adobe-owned platform that lets you share media, track feedback, and streamline your workflow so your team can work closely together from anywhere in the world. Here at CC, we have integrated Frame.io inside Adobe Premiere Pro, making it easier for editors to export content directly to the platform. AMs can now timestamp revisions, and clients can easily access, revise and download all their ads from just one hub. I highly recommend using Frame.io if you haven’t already. It will change the way you do business, it will ease frustrations, making more room for creativity.

Hook, line and sink em! Just like fishing, copywriting often has a three step formula that we recommend you following to land the biggest fish A.K.A the biggest sales! Whether you’re writing ad copy, ad ideas or even social media captions the following three steps may just transform your assets and take your business to the next level 📈 1. Hook em in 🪝 First, you've gotta cast your hook with a catchy headline that really stops your audience in their tracks. Just like a fisherman, you want to choose bait that is going grab your target audiences attention. Make sure it's irresistible. 2. Line em up 🐟 Next, you need to reel them in with a well-written script that perfectly sums up what you're offering. This is like the fisherman's bait – it needs to be interesting enough to grab their attention and tasty enough to keep it. To keep the copy/script interesting for long enough you need to offer value by lining up the benefits of your product or service. 3. Sink the sale💰 Finally, you need to sink the sale with a compelling call-to-action. This is the final push that persuades your audience to take the next step – whether it's making a purchase, signing up for a newsletter, or simply learning more about your business. Let me know your thoughts!

If you're a brand growing an audience on Tiktok then you should definitely be posting on reels too, but some find that reposting their Tiktoks onto reels, just isn't getting them enough engagement. One trick that has proven to work for lots, is to make use of the in-built text/sticker features on Instagram. Doing this will push your video much further than posting a normal video with text from TikTok. So when you are making video content for TikTok, save a version with no text, and redo the text inside of Instagram's reels system. Make use of polls, stickers, countdowns, and all that Instagram has to offer. Instagram will most of the time favour content that uses these things! If you anyone has any other questions about Instagram or TikTok, feel free to ask!

My top 3 things to assist you in filming content 1) Tripod. You can be fancy and get something with lights on it, or get something simple that will hold your phone steady. Kmart (G'day AUS members) does the job with easily accessible and cheap tripods. Head there and grab a tripod today. 2) Natural Lighting. Stand/sit in front of a window or doorway to have natural light on you. A selfie light or ring light can be used but natural lighting is always best (try direct sunlight if you are filming beauty or lifestyle shots) 3) Personality! UGC content is all about relatability, bring your personality and have fun!

Social media, especially TikTok is saturated with content, DAILY. So in order for your brand to get noticed you MUST focus on building your community. So how do we build a community? Short answer... craft your community through your copy ✍️ I'm talking about the repetition of language. Create brand focused lingo that becomes familiar to your audiences and ensures your brand stays top of mind whenever they hear that particular word or phrase. Long answer...make sure your ideas and copy check the EDU-TAINMENT box. ✅ EDU-TAINMENT is a when your content combines educational elements into entertaining concepts. By now, we all know that the social platforms are the place were consumers go to be entertained. They don't want to be blatantly sold to, and that's why we need to be a little crafty with our word choices and what ideas we are generating. Ensure that you are keeping your ideas native to the platform by making them entertaining first and foremost. Follow this with some added value by educating your audience on your niche/product or service and watch what happens!!! If you have any question drop them below or shoot me over a message!

Did you just stop? Hey there 👋 Figuring out how to stop the scroll is the key to unlocking high performing videos. You could have content that checks all the boxes.... ✅ Entertaining ✅ Educational ✅ Has added value ✅ Cut's through your competitors noise ....BUT still doesn't perform as well as you'd hoped or as well as it could have, and there is a reason why. You aren't hooking in your audience! The first 3 seconds of any video/ad are your most important. You need to find what works best for your audience and what captures their attention. There are a number of ways to STOP the scroll, but some of the most powerful techniques are: 💪 STRONG visuals 😱 Something that SHOCKS the viewer ❓ OR even posing a question Test out some of these techniques and let me know how you go! Feel free to drop a question so that we can STOP your audience right in their tracks.

Hey guys - I work with a lot of the top global brands on TikTok (plus love posting myself) and feel like I am finally starting to figure out the illusive TikTok algorithm 🙏🏽 Videos stuck at 200 views? This is why it might be happening and how the algorithm actually works. - When you first upload a video, it goes out to a test audience (in my experience 150-300 people) to see how they interact with your video. - The algorithm will be looking for watch time, follows, likes, comments, saves, shares and replays. - This test period is usually around an hour, plus it will show the videos to your followers in that time. - If this audience has enjoyed the video, watched the whole thing, and it has an overall good 'rating' in this time based on the above metrics, it will then push it out to another 'group'. - This second group will be an extra few hundred people, and once again, if they engage with the content in the right ways, it will get pushed out to more and more. It works in this methodical way to identify if this content is worth showing to more viewers and provides value on the platform. - Keep in mind, TikTok is a business and they want users to spend the MOST time on the platform, which is why they categorise your content in this way. - TikTok AI also scans videos and rates them as high quality (valuable enough to push out) if you have bright engaging colours, HD camera and refrain from nudity and swearing. - If your video is getting stuck in that first test audience, it means it's not resonating, and you need to tweak strategy ASAP. - I would focus on watch time - which would be improving your hooks to get users watching the whole video. - You could also add copy (which takes time to read, upping watch time!), ask users to comment, or even do something funny or controversial that would make people want to share the video. - Saves are also a great thing to focus on - if you make recommendations on products or restaurants, users may want to save the video and come back for later.

Hey team! My name is Molly and I am the Creative Director here at CC. I will be able to help with all things social, TikTok and branding. Reach out if you need anything.

Hello Everyone!! I am Angie and I am the Head of Talent at Creative Converters. I love being able to work across many differing brands and communicating with a wide variety of talent daily, helping them make our creative briefs come to life!! Feel free to connect if you have an interest in learning more about working with creators, or if you have any questions about making content :)

Hey everyone, Jake here! I'm one of the amazing editors for CC and have been working closely with the team on the BondiBoost account to create killer Tiktok's! BondiBoost has been blowing up Tiktok with multiple videos smashing 1 million views and many more pushing way past 500k+. Here to help and answer any query’s on the editing side on content creation and how to make a killer Tiktok!

Hey! I'm Carter! I'm a video editor at Creative Converters. I'm pretty deep into the Tiktok world and use that knowledge to make dope Tiktok content that goes viralllllll. I have experience doing long-form and short-form content and even produced and edited award-nominated films. Just love to make stuff and chat about trending content! :)

My name is Gabi, Co-Founder of CC. I am excited to meet you all and chat all things creative, e-comm and business. All questions are welcomed. No question is a silly question.

My advice....take a break! There's no point staring at a blank page. When you're ready to come back, switch up your writing environment and take note of your surroundings! You never know when you'll be struck by inspiration 👀.

Taylor here, a copywriter at CC!! I'm so excited to help you with all your copywriting questions and take your scripts to the NEXT LEVEL. Chat soon bestie!

Hello everyone! Welcome to the CC hub! Excited to have you here, I am the 2IC of Creative Converters, and can help out if you have any questions about creating amazing content. Get ready to slay..