We have experienced this and it is something to be aware of! We come across a creator that looks great, they have great video examples and we send them a brief to film content. When it comes to them returning content, we have high expectations then we realise they haven't filmed content themselves and that someone has filmed them in content, so the content they filmed isn't as high quality as the examples they sent in. This means we require revisions and it blows out timelines. Instagram is one to be aware of, many photos and reels of creators looking amazing are often shot by photographers/videographers and have not been edited by the creator. TikTok is a platform where you can see what content they have filmed and edited themselves (but you can't message them if you both aren't following each other). So if you find someone you love on TikTok who is creating great content themselves - search for their TikTok handle on Instagram and reach out that way (they often have the same handle across socials or send them an email if they have their email listed!) Always check creators are creating content themselves (and not having someone film and edit it with the creator featuring in it!)
Hi everyone, Got a lot of value out of the NAM course, just a question regarding the aspect ratio of FB ads: Is it best to upload in 9:16 and let Facebook crop the video where necessary, or should we upload 4:5 AND 9:16 videos and manually choose the placements to suit? Cheers!
Hey Crystal! I recommend chatting with a legal expert for this one. There are multiple factors that come into play like usage (how long, where in the world, what platforms), type of content (photo/video/raws/edited by creator) and different payments which can all alter a contract for content.
So I just did Noah's Native Ad machine course and its the first course I have done that actually taught me things! I have tried other courses in the past and they were so basic and obvious common sense (and basically just a waste of money) but the Native Ads course went into detail for the different parts of how to make ads with steps to follow and best practices. I was able to start at module 1 and go through the modules and at the end had the knowledge to make UGC ads for my brand! 10/10 if you are wanting to actually learn relevant skills for making ads!
What are power words?🤔 Power words are emotional words packed full of persuasion. These words give you the ability to draw in the audience, tell them a story and take them through a range of emotions, that end with them wanting to purchase your product or service. Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, trigger curiosity, or any number of emotions. The better a job you do at making them feel an emotion, the more influential you are going to be and the more likely they are to purchase your product or service! Here are the 7 different types of power words and some examples to consider next time 😨 Fear Power Words (last chance, warning, hack, poor, caution) 🙂 Encouragement Power Words (life-changing, mind-blowing, breathtaking, remarkable) 💌 Lust Power Words (delight, embrace, entice, tempting, enchanting) 😡 Anger Power Words (annoying, pesky, punch, gross, slam) 🤑 Greed Power Words (lowest prices, prize, discount, don’t miss out, hurry, value) ⚠️ Safety Power Words (authentic, reliable, results, world-class) 🙅♀️ Forbidden Power Words (shhhh!!!, secret, unlock, hidden) ….and what do all seven have in common… ELICITING EMOTION! Try adding in some of these power words into your next email header, instagram post or even work it into an ad script. Happy writing! 🖋️
So it's the new year...which means it's a new me (and new you, right!?) Yes, there's that but I'm here to tell you that it's time to start capitalising on 2023 🥳 The new year is trending ladies and gents! It's time to jump on the New Years resolution side of TikTok, and position your offering as something to aspire to or lust for... Use key wording like; 💡 This year I'm using more of (*your product*) for (*what your product does/offers*) or... 💡 2023 >> the year of (*insert product benefit here*) People are looking to self-improve, at this time of year - so give them a product to help them do it! So go give it a try...right now (I dare you 💪) HNY - happy tok-ing xx
When it comes to content and collaborating with creators, ALWAYS have an extra 1 or 2 creators than you need. You are working with humans who have their own lives and things pop up (trust us we do this daily we've had covid, the flu, pets getting sick, problems with deliveries, products breaking, creators travelling, creators moving house, fires, floods, sick family members, creators breaking limbs and the list goes onnnnnnn) these are just a small list of issues that can arise with working with creators. Having a back up will allow you to have enough content should 1 (or god forbid more than 1) creator pull out of their content commitment (you don't want to be scrambling for content). If all creators pull through and send in content then great, you have lots of content to spread out for your posting schedule (too much content is such a lovely problem to have!) Trust me, organise that extra creator!
TikTok is known for its user-friendly interface, editing tools, and filters that make it easy for users to create and share short-form videos. To make the most of the platform, it's important to create content that is native to TikTok, meaning content that takes advantage of the platform's unique features and formats. By doing so, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. Some of the most notable features of the app include: - Lip-syncing: users can lip-sync to popular songs, dialogues from movies or speeches, and other audio clips. - Filters and effects: TikTok has a wide range of filters and effects that users can apply to their videos, including facial recognition filters, colour filters, and special effects like time-lapse and slow-motion. - Duet videos: users can film themselves with another video playing side by side, often called a duet, and which is a great way to collaborate with other users or create creative content. - Challenges: TikTok is also known for its popular challenges, which are often tied to a specific song or hashtag and allow users to participate in a trending activity. - Live broadcasting: TikTok allows users to go live and broadcast their video to followers, also adding features such as live chat, virtual gifts, and polls to make it interactive. - Reactions: TikTok allows users to respond to a live video by recording a video of themselves while watching, known as a reaction video. - Virtual reality: TikTok users can use VR to create an immersive experience and make the video more visually appealing By creating content that is native to TikTok, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. It also makes your content unique and engaging which will attract more followers and will increase the possibility of viral spread. Which of these elements can you try this week? :)
TikTok just released what's on the menu for trends in 2023 and you've been booked a seat for the grand opening. Take your seats, first course is on it's way. FIRST COURSE: Effective Entertainment - Two words that have a big meaning in the TikTok realm. Effective Entrainment is the combination of expression and action. TikTok has become the haven for combining business with pleasure. As of 2023, 4 in 5 users say TikTok is very or extremely entertaining - meaning brands should be creating ads that have a goal of entertaining. They should be playful, personable and simply, just funny. This will encourage off-platform action with the brand as entertaining content produces positive emotions, which results in interacting with the brand in more ways than TikTok. Among people who took an off-platform action as a result of a TikTok, 92% say they felt a positive emotion that ultimately resulted in an off-platform action. Now that’s some serious results all from being a little bit silly. SECOND COURSE: Create more Joy. - Creating TikTok content that helps people carve out joy for themselves - or even provides joy through humour, relaxation and relatable points of view - could be the difference for brands in 2023. There is an overload of wellness-based content on TikTok, and for good reason. We are all burnt out. There is something subconsciously so satisfying to see someone clean their house in a matter of seconds, especially if you just had a stressful day. With the move to a more mindfulness-based connection in society, Joy based content is here to stay. An example of this is a ‘life hack’ video, an everyday strategy that empowers people to make space for themselves whenever they need it. THIRD AND FINAL COURSE: We’re in it together - Community Creation. - TikTok is not a school assembly. It’s more like the space in the cafeteria where everyone has their clique and pocket where they feel most comfortable. By niching down on a large scale, it creates a worldwide bond-based environment where new ideas can be shared and trust can be built within sub-groups. Compared to other social media platforms, TikTok has double the power in introducing people to new topics that they didn’t know they liked. People will look to their most relatable creators for new ideas, inspiration and confidence to step out and embrace their individuality. Knowing that there is a space and a seat for everybody on the TikTok table will help your brand push the envelope on ideas that will have ripple effects on the community.
When writing a brief for a creator it is super important to consider how the visuals will complement and enhance the messaging of your copy. Here are a few key notes to keep in mind: Consider the mood and tone of your desired visuals! There is nothing worse than watching an ad or TT video where the mood of the copy and the mood of the visuals are a mismatch! Consider an ad angle or TT concept that is fun and upbeat with boring copy…..YAWN 😴…SCROLL! Instead, you’d ensure your copy/script/prompts are just as energetic as the visuals you’ve planned. Your message needs to be clearly illustrated through visuals! Your visuals need to help illustrate and ADD VALUE to your copy. Keep in mind that many people watch videos without the audio, therefore your visuals need to tell the same message as your copy. Keep the visuals relevant! If your visuals don’t serve a specific purpose in your ad, cut them out. Every second counts! ⏰ Will your visuals resonate❓ It is critical that your visuals not only answer the questions of your target audience but speak directly to them. Will they be able to relate to the visuals you’ve included, can they see themselves in the ad, and more specifically can they see themselves using the product just like your creator in your video!
If you're a brand growing an audience on Tiktok then you should definitely be posting on reels too, but some find that reposting their Tiktoks onto reels, just isn't getting them enough engagement. One trick that has proven to work for lots, is to make use of the in-built text/sticker features on Instagram. Doing this will push your video much further than posting a normal video with text from TikTok. So when you are making video content for TikTok, save a version with no text, and redo the text inside of Instagram's reels system. Make use of polls, stickers, countdowns, and all that Instagram has to offer. Instagram will most of the time favour content that uses these things! If you anyone has any other questions about Instagram or TikTok, feel free to ask!
Butttttttt it is also an important (and fun!) aspect of marketing, branding and communication for your business. Creating content is like baking a cake - it takes a little bit of planning, some key ingredients, and a whole lot of creativity and having a solid strategy for creating and sharing content can help you connect with your audience and drive traffic to your website or social media channels. Here are some tips for creating engaging content: 1. Identify your target audience: Before you start creating content, it's important to know who you are creating it for. Consider the demographics (age, gender, income, likes, dislikes, who do they follow on social media, what kind of content do they consume themselves, who do they aspire to be) of your audience and tailor your content accordingly. 2. Set clear goals: What do you want to achieve with your content? Is your content designed to sit at the top of the funnel for brand awareness VS middle of funnel for retargeting warm audiences VS bottom on funnel for closing hot audiences? The different parts of the funnel will require different key triggers (hooks, problems & solution, call to actions) so set your goals beforehand and know exactly what you want your content to achieve. 3. Plan ahead: It can be helpful to create a content calendar to map out what you will be creating and when. This can help you stay organised and avoid last-minute panic when it's time to publish a new piece of content. 4. Have compelling hook: The hook is often the first thing that consumers see, so it's important to make it catchy and interesting. A strong hook will grab the consumer's attention and encourage them to watch then click through to your website / socials. 5. Promote your content: Share your content on your social media channels. Consider organic posting, paid ads, spark ads or reaching out to influencers to post. By following these tips, you can create high-quality, engaging content that your audience will love. Happy creating!
TikTok has made a home for itself in the digital marketing world, we all know it's the number one tool to grow your business in 2023…But how can you leave that memorable first impression, without sacrificing your authentic brand message? With over-saturation and constant change on the app, it’s important to not get sucked into trending videos and audio as a haven. So, here are my hot takes on how to show up and stand out in 2023, and not regret it in 2024. 1. The art of subtlety - There is nothing worse when can see someone forcing a video on you or a product for that matter. We have all become attuned to the smallest speckle of a sale and therefore we need to become conscious of how we may over-act and over-sell to be seen. Take a deep breath, relax, and remember that being yourself is the best way to show up! 2. How do you want to be remembered? - This might sound a little deep, but really, you deserve to leave a mark on the world. The same reason you started your business, is the same reason that you should be seen. It can be easy to get overwhelmed with choice, so coming back to your WHY will help you focus your video content to not just align with the app, but so the app is aligned with you. 3. It’s okay to be a little vulnerable - Being intimate with your audience on the internet is a fairly new practice, but boy does it make a difference. People are becoming more and more comfortable with sharing parts of their stories and journey that they wouldn’t have dared to five years ago. By remembering that we are all human at the end of the day, and connection is the number one way to build trust, you can start building content that comes from the heart. You can practice by writing, making draft videos to get comfortable or by starting a conversation that opens the door to this topic within your company. 4. And for the corniest of them all - Be Yourself. I’ll say it once, and I’ll say it again… just be yourself. Doesn’t that feel good? You can feel your shoulders drop, the pressure subsides, and the expectation vanishes. You know yourself best and trust that what you have to put out there will be found by the right people! You are the niche that the world needs! I know we’ve heard it before, but that’s why it works. So next time you’re stressing about how to show up, take a break and go do something that feels completely YOU before filming or coming up with ideas. Once your return I assure you, it will feel easier and you’ll be in a better state to create!