Hey guys, today i'm sharing something that probably you guys already seen it before, or even used it in your brand. Pre-sell pages. Its kinda counterintuitive to throw traffic to a page before you product page. 1. The user will have more barriers till the checkout 2. More clicks before buying 3. Raised the chance to them bouncing out But, we ran multiple tests at Shine and Javy and realized that using pre-sells is a money making machine and can 2,3,4x your CR% and cut you CAC by more than a HALF! In the book: Breakthrough Advertising, written by the GOD of copywriting, Eugene Schwartz, he said: "Don't sell anything until the person its already sold" And thats why pre-sells are essentials while running Direct Traffic. These the best performing pre-sells we used last year. Use it to get inspiration and adapt to your own brand - https://try.javycoffee.com/a/a12/ - https://ordershinearmor.com/a/6-reasons-scratch/au.html - https://ordershinearmor.com/a/a3/ - https://ordershinearmor.com/a/6-reasons-fqc/
Something I've noticed, pretty much overnight is how the world's perception of writing did a complete 360! It's gone from: "Seriously no one cares about writing, it doesn't matter anymore!" To this: "Writing is the most important thing! chatGPT our saviour! Writing is so important!" (go back and re-read that in the most corporate tone you could imagine 🏙️) I love this shift don't get me wrong but what caused this momentum swing ... chatGPT. I've been on it day in day out for the past month testing and experimenting what works and what doesn't, and let me tell you what I've found: ✅ chatGPT should be considered as a robot perched on your shoulder ❌ chatGPT is not a creator of content, YOU ARE! Instead of treating it as a microwave that's going to cook up your copy and content in seconds, use it to do the following: 🧠 Brainstorm 📝 Refine and edit your brilliant ideas 🤯 Act as a sounding board for when you have writers block If there's one thing that's been made clear in the first month of 2023... it's that WRITTING MATTERS! Have you jumped on chatGPT? What are your thoughts?
We have experienced this and it is something to be aware of! We come across a creator that looks great, they have great video examples and we send them a brief to film content. When it comes to them returning content, we have high expectations then we realise they haven't filmed content themselves and that someone has filmed them in content, so the content they filmed isn't as high quality as the examples they sent in. This means we require revisions and it blows out timelines. Instagram is one to be aware of, many photos and reels of creators looking amazing are often shot by photographers/videographers and have not been edited by the creator. TikTok is a platform where you can see what content they have filmed and edited themselves (but you can't message them if you both aren't following each other). So if you find someone you love on TikTok who is creating great content themselves - search for their TikTok handle on Instagram and reach out that way (they often have the same handle across socials or send them an email if they have their email listed!) Always check creators are creating content themselves (and not having someone film and edit it with the creator featuring in it!)
Hi everyone, Got a lot of value out of the NAM course, just a question regarding the aspect ratio of FB ads: Is it best to upload in 9:16 and let Facebook crop the video where necessary, or should we upload 4:5 AND 9:16 videos and manually choose the placements to suit? Cheers!
This is our newest running CC Facebook ad. Lately, we've been utilising this podcast-style format and seeing fantastic results with this approach. You can watch the full video here: https://f.io/1F9uUrlU
While creating content for social media, it's pretty easy to just rely on Premiere and Photoshop for all of your content, which are both amazing and endlessly useful tools. But when you look into what else is possible in the creative cloud, the possibilities for vitality are endless. An example is, a slightly newer program, Adobe character animate. Have a brand that has a mascot or character included in its branding? Drop it into Adobe Character Animate and you can suddenly have your mascot narrating your videos, this is a technique often used on platforms like youtube or twitch but it is making its way onto TikTok. 3d programs are also becoming easier and easier to use. There are so many programs that can open new doors for your content, it's just about trying them out. Adobe posts tons on their socials about how successful accounts are breaking content barriers with their super-accessible software. I often will take a look at what their posting and take inspiration for what I'm working on next.
hey @Noah Hunter Dorsey in module 5 of the native ads machine in the tiktok hooks lesson it is stated that @Lucas Spinella will show how to use the tiktok style text templates on canva in the lesson after however there is no other lesson. Also when i click on the template link it takes me to a slideshow of the template in images so i cant actually edit any of the text. any help would be much appreciated, cheers.
@Lucas Spinella I've watched the crafting angles video a couple of times and I’m still honestly at a bit of a loss as to how to pull ideas out of the avatar document for potential angles (you had most of your angles already set up in the document) …it would be great to see your thought process for how you look at each of those sections in the avatar document, what you’re looking for and how you turn those ideas and bullet points into something that could be an angle..? You also mentioned that most people miss a dominant emotion aspect to their angle, I’m wondering how you use emotion to help craft your angles…? Big thanks in advance!
Hey guys! ...on adding text when video editing in Native Ads, @Noah Hunter Dorsey mentioned using a TikTok style font - what is the name of the font you're using there? ...and are you just creating the text in the likes of Photoshop? Can you please share how you're creating the text that you place on the video timeline? Big thanks in advance!
Hey guys, I have a DTC/B signage company www.georgeandwilly.com I have always wondered if getting a list of people who own cool coffee shops would be worth it and sending them an email. What are your thoughts? Have you guys tried this? My AOV is around $450 USD
Hey Guys, I have been researching all sorts of types of facebook ads - before and afters, reviews, stills, videos + 50 more. I have just ended up with heaps of ideas and not sure where to start. What is the best way to prioritize and arrange my tests and keep track of my learnings off the platform. Do you guys use Monday.com or Notion etc? What is your board layout? Sorry its a bit of a random question haha
Hey all! Looking for some advice/info about FB ads. I am about to launch a new campaign and want to just focus on broad targeting. In @Noah Hunter Dorsey 's ad account video, he says he starts by running 2 adsets each with 3-4 ads in each. Is there any difference between these two adsets? What would be the benefit of splitting them up? The campaign would exit the learning phase quicker if I just had them all in the one adset. I've also been told that they'll bid against each other if I do it this way. Just want some clarification on this, and whether this is still how CC are doing things :) Also want to say how beneficial these courses have been to my business! Super excited to get a whole new set of ads going using NAM's process 🙌
This TikTok trending audio (tiktok.com/ZTRsXJr6U/) is originally a clip from the 2006 American comedy-drama film The Devil Wears Prada. The audio gained popularity after the creator Victor Ramos (tiktok.com/@vicmram) posted a video reenacting this scene from the movie. The original audio has been used in 29.6K videos so far. We used this trend for our client essano™. The video already has 66.4K+ views. You can watch it here: https://vm.tiktok.com/ZTRs3smk1/
I’m hearing this constantly, especially from new ecommerce founders. But after creating ads for 600+ brands, And being able to look inside facebook ad accounts… Here’s the truth. Facebook Ads don’t work in 2022 - IF you’re doing it the old way. It’s true, since iOS, it is getting harder to scale. Costs have increased. It's harder to track. Ads die faster. I’m not going to sugar coat it and say that it’s “easy” It’s hard. But it’s very very doable. (and to be honest, it’s the only option to actually scale) Here’s how we’re winning with facebook ads in 2022: #1 Stop “Media Buying” Hacks Most marketing agencies make their money off this. And it doesn’t work. Every month there’s some new tactic and strategy to try and “outsmart the facebook algorithm”. Audience-testing/ Different bid optimisations. It’s BS. Sure, it can get you quick wins, but long-term your campaigns will die and your results will be inconsistent. Instead, you want to let the algorithm do its thing. Spend more on a single broad audience and let it rip. Our media buyer literally uses open targeting (no targeting at all) and lets the algorithm do its thing. Yes, it does take a few days to warm up, but when it does you can eventually scale and get super consistent results. But this won’t work unless you have solid creative, and more specifically: #2 Short, Punchy UGC Video Ads With reels, TikTok & shorts being hot right now, Attention spans are shorter, Which means your video ads need to be shorter too. They need to be snappy, with quick cuts, and sell your product quickly & effectively. This means higher % watch time, lower costs, cheaper purchases and ultimately more room for scale. As a rule, ideally the product & main value prop is in the first 5 seconds. Plus ideally, the actual video goes for 15-30 seconds. So by: #1 Letting the FB Algorithm do it’s thing & #2 Creating short, snappy UGC videos You’ll give your store the best chance at winning on Facebook in 2022. (We’ve worked with 600+ brands, so we know that this is working right now)
Hi all, Could you please advise a video that explain how TikTok works (ie. creating business profile, posts, hashtags etc) for B2B and B2C as we do want to focus on TikTok for our startup? Many thanks eCater | ecater.io
I love learning from the best copywriters in the world and someone who has always stood out to me is David Abbott! His regarded as the greatest copywriter of his generation and and his tips have helped many businesses create effective advertisements. Here's how you can instil his wisdom in your work! 1. Personalize your work: Let your experiences, interests, and emotions guide your vision. This will help you create content that resonates with your target audience. If something interests you, moves you, annoys you - it's pretty much a guarantee that it will do the same to others. 2. Visualize first: Use visuals to tell your story and let your copy enhance the creative, not carry it. If I was to ask you how to describe a circle, you wouldn't explain it with your words, you would describe it with actions. 3. Facts will always persuade people, start pushing yourself to write a list of your facts and then for each point find a way you can highlight this without listing it. 4. Confessing your sins will save your soul. Admit to real and relatable issues that draw your audience in and help them connect with your brand. 5. STOP BEING BORING! I know this sounds like an obvious but when your assessing your content you have to be ruthless and eliminate anything that is dull or unengaging! Think about it as if you have no emotional attachment to your brand, extra points if you can act like you hate it haha! Your rose coloured glasses aren't helping you out! By following these tips, you can create advertisements that are effective, engaging, and impactful. Let me know if you need any help or have any questions below!
1. Product demos with creative storytelling elements 2. 360-degree virtual product tours 3. Emotional customer testimonials with a before-and-after transformation 4. A behind-the-scenes look at the product creation process 5. Collaborative influencer challenges 6. Employee day in the life 7. Customer service role play scenarios with a comedic twist 8. Step-by-step product tutorials 9. Showcasing the brand's sustainability efforts 10. Photos of the week with mode on TikTok
When you subscribe to CC Hub today, you can get access to ALL of my courses for just $49 p/m. 🎥 Native Ads Machine 🛍 Upgrade My Shopify Store 🤳 Viral On TikTok 🎙 CC's Podcast Series (coming soon) 📒 CC's Top 50 Ads Library (coming soon) 🔎 Recorded Consulting Calls (coming soon) 🎓 Live Events & Workshops (coming soon) Click the link below to get instant access! 👇 https://buy.stripe.com/fZe7sPcAzcvC5203ce
If it's not obvious by now, every brand is going to need to be on TikTok sooner or later... Soon, not having a TikTok will be like not having an instagram. And just like Instagram 8ish years ago, Brands that can find success on their early, Can dominate their niche and become the go-to brand for years to come. Brands that get on their late, Will find it harder to grow, and always be playing catch up. So RIGHT NOW is the time to get started. And if you have started, but haven't got results... RIGHT NOW is the time to start taking it more serious. But I understand that if you're a solo-preneur, Spending hours every day on TikTok, Spending thousands every month for an agency, Just isn't realistic for you right now. So I've taken the exact systems and strategies that 7 & 8-figure e-comm brands are paying us $28k+/month for... And put them into a step-by-step program that will show you; How to Start and Grow a Tiktok account that generates thousands of views, followers and customers every week (without spending any money). It's called Viral On TikTok. CC Hub subscribers can find it under the 'Classroom' Tab in this group. For non-subscribers, click the link below to get instant access! 👇 https://buy.stripe.com/fZe7sPcAzcvC5203ce
Hi CC's and @Lucas Spinella in particular... I'm putting together my research doc and about to take a look at competitor reviews ...and I'm wondering if there are any tools / software / apps that can 'mine' product reviews from other websites and throw them into a single spreadsheet? (I have all of our own product reviews funnelling automatically into 1 spreadsheet and it makes things easy to find, it's so easy to search our own product reviews for whatever I'm looking for - was just thinking it would be awesome to have the same resource for competitor reviews as well to look at commonalities for hooks / angles etc) Big thanks in advance!
No matter what you're writing; emails, ad copy, blogs, website copy, it's so important to keep the attention of your audience. The best way to do that is to make your writing sing. I couldn’t have articulated this any better - take a read and let me know your thoughts.
Hi CC Fam, We've had allot of questions around websites and conversion rate optimisation - this is one of the most critical foundations to a successful ecommerce brand, so watch the below if you need help! I've just recorded a quick crash course/advice piece for one of our members on his current website, after he asked for some tips! https://www.loom.com/share/cddfb637c5384fd9910dd69833ca7749 If you're wanting to learn more - I'd highly recommend the course that we've created that goes into the depth of how to build on Shopify. If you got some value from my video - this course will be the best $50 you've ever spent! Click the link below to watch now 🤝 https://www.skool.com/creative-converters-2781/classroom/b0568fd2?md=ed44217b5b614bfea60f464fa8191333