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I just reviewed all my winning ads for the last 6 months...
This is what they had in common: 1. Captions Videos without captions have become so uncommon now that people just expected videos to have them. With more people than ever watching content on the train or in waiting rooms without sound, you need captions on all your videos. 2. Problem/solution All of my winners set the stage for the solution at the end by agitating the problem at the start. This also helps your ads stay engaging throughout. 3. People All of these ads had people talking in them, either on a selfie phone camera or fixed camera. People like people, so I always have clients speaking to camera where possible.
Free Money Thread: $10M Advertorials
Hey guys, today i'm sharing something that probably you guys already seen it before, or even used it in your brand. Pre-sell pages. Its kinda counterintuitive to throw traffic to a page before you product page. 1. The user will have more barriers till the checkout 2. More clicks before buying 3. Raised the chance to them bouncing out But, we ran multiple tests at Shine and Javy and realized that using pre-sells is a money making machine and can 2,3,4x your CR% and cut you CAC by more than a HALF! In the book: Breakthrough Advertising, written by the GOD of copywriting, Eugene Schwartz, he said: "Don't sell anything until the person its already sold" And thats why pre-sells are essentials while running Direct Traffic. These the best performing pre-sells we used last year. Use it to get inspiration and adapt to your own brand - - - -
New comment Dec '23
Let's Talk All Things chatGPT & content 🤖
Something I've noticed, pretty much overnight is how the world's perception of writing did a complete 360! It's gone from: "Seriously no one cares about writing, it doesn't matter anymore!" To this: "Writing is the most important thing! chatGPT our saviour! Writing is so important!" (go back and re-read that in the most corporate tone you could imagine 🏙️) I love this shift don't get me wrong but what caused this momentum swing ... chatGPT. I've been on it day in day out for the past month testing and experimenting what works and what doesn't, and let me tell you what I've found: ✅ chatGPT should be considered as a robot perched on your shoulder ❌ chatGPT is not a creator of content, YOU ARE! Instead of treating it as a microwave that's going to cook up your copy and content in seconds, use it to do the following: 🧠 Brainstorm 📝 Refine and edit your brilliant ideas 🤯 Act as a sounding board for when you have writers block If there's one thing that's been made clear in the first month of 2023... it's that WRITTING MATTERS! Have you jumped on chatGPT? What are your thoughts?
New comment Mar '23
Creators filming their own content vs having people film them in content
We have experienced this and it is something to be aware of! We come across a creator that looks great, they have great video examples and we send them a brief to film content. When it comes to them returning content, we have high expectations then we realise they haven't filmed content themselves and that someone has filmed them in content, so the content they filmed isn't as high quality as the examples they sent in. This means we require revisions and it blows out timelines. Instagram is one to be aware of, many photos and reels of creators looking amazing are often shot by photographers/videographers and have not been edited by the creator. TikTok is a platform where you can see what content they have filmed and edited themselves (but you can't message them if you both aren't following each other). So if you find someone you love on TikTok who is creating great content themselves - search for their TikTok handle on Instagram and reach out that way (they often have the same handle across socials or send them an email if they have their email listed!) Always check creators are creating content themselves (and not having someone film and edit it with the creator featuring in it!)
New comment Mar '23
FB ads aspect ratio
Hi everyone, Got a lot of value out of the NAM course, just a question regarding the aspect ratio of FB ads: Is it best to upload in 9:16 and let Facebook crop the video where necessary, or should we upload 4:5 AND 9:16 videos and manually choose the placements to suit? Cheers!
New comment Mar '23
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