Subscribe today and get unlimited access to ALL of our courses & trainings! 🎥 Native Ads Machine 🛍 Upgrade My Shopify Store 🤳 Viral On TikTok (NEW) 🗃 CC's Secret Ad Vault (NEW) 🔎 Recorded Consulting Calls (coming soon) Click the link below to get instant access! 👇 https://buy.stripe.com/fZe7sPcAzcvC5203ce

Hi it seems the Profitability Workflow Sheet, is not working.

Something I've noticed, pretty much overnight is how the world's perception of writing did a complete 360! It's gone from: "Seriously no one cares about writing, it doesn't matter anymore!" To this: "Writing is the most important thing! chatGPT our saviour! Writing is so important!" (go back and re-read that in the most corporate tone you could imagine 🏙️) I love this shift don't get me wrong but what caused this momentum swing ... chatGPT. I've been on it day in day out for the past month testing and experimenting what works and what doesn't, and let me tell you what I've found: ✅ chatGPT should be considered as a robot perched on your shoulder ❌ chatGPT is not a creator of content, YOU ARE! Instead of treating it as a microwave that's going to cook up your copy and content in seconds, use it to do the following: 🧠 Brainstorm 📝 Refine and edit your brilliant ideas 🤯 Act as a sounding board for when you have writers block If there's one thing that's been made clear in the first month of 2023... it's that WRITTING MATTERS! Have you jumped on chatGPT? What are your thoughts?

We have experienced this and it is something to be aware of! We come across a creator that looks great, they have great video examples and we send them a brief to film content. When it comes to them returning content, we have high expectations then we realise they haven't filmed content themselves and that someone has filmed them in content, so the content they filmed isn't as high quality as the examples they sent in. This means we require revisions and it blows out timelines. Instagram is one to be aware of, many photos and reels of creators looking amazing are often shot by photographers/videographers and have not been edited by the creator. TikTok is a platform where you can see what content they have filmed and edited themselves (but you can't message them if you both aren't following each other). So if you find someone you love on TikTok who is creating great content themselves - search for their TikTok handle on Instagram and reach out that way (they often have the same handle across socials or send them an email if they have their email listed!) Always check creators are creating content themselves (and not having someone film and edit it with the creator featuring in it!)

This is our newest running CC Facebook ad. Lately, we've been utilising this podcast-style format and seeing fantastic results with this approach. You can watch the full video here: https://f.io/1F9uUrlU

Hey guys, I have a DTC/B signage company www.georgeandwilly.com I have always wondered if getting a list of people who own cool coffee shops would be worth it and sending them an email. What are your thoughts? Have you guys tried this? My AOV is around $450 USD

Hey, @Noah Hunter Dorsey and @Hugh O'Donnell thank you for all your insights, I have completed all three courses and they have been super great. I would like to now cancel my subscription before the next instalment goes out. I understand I will be missing out on future discussions and the new content you upload. I am still considering purchasing a UGC package if that is still an option.

This TikTok trending audio (tiktok.com/ZTRsXJr6U/) is originally a clip from the 2006 American comedy-drama film The Devil Wears Prada. The audio gained popularity after the creator Victor Ramos (tiktok.com/@vicmram) posted a video reenacting this scene from the movie. The original audio has been used in 29.6K videos so far. We used this trend for our client essano™. The video already has 66.4K+ views. You can watch it here: https://vm.tiktok.com/ZTRs3smk1/

I love learning from the best copywriters in the world and someone who has always stood out to me is David Abbott! His regarded as the greatest copywriter of his generation and and his tips have helped many businesses create effective advertisements. Here's how you can instil his wisdom in your work! 1. Personalize your work: Let your experiences, interests, and emotions guide your vision. This will help you create content that resonates with your target audience. If something interests you, moves you, annoys you - it's pretty much a guarantee that it will do the same to others. 2. Visualize first: Use visuals to tell your story and let your copy enhance the creative, not carry it. If I was to ask you how to describe a circle, you wouldn't explain it with your words, you would describe it with actions. 3. Facts will always persuade people, start pushing yourself to write a list of your facts and then for each point find a way you can highlight this without listing it. 4. Confessing your sins will save your soul. Admit to real and relatable issues that draw your audience in and help them connect with your brand. 5. STOP BEING BORING! I know this sounds like an obvious but when your assessing your content you have to be ruthless and eliminate anything that is dull or unengaging! Think about it as if you have no emotional attachment to your brand, extra points if you can act like you hate it haha! Your rose coloured glasses aren't helping you out! By following these tips, you can create advertisements that are effective, engaging, and impactful. Let me know if you need any help or have any questions below!

When you subscribe to CC Hub today, you can get access to ALL of my courses for just $49 p/m. 🎥 Native Ads Machine 🛍 Upgrade My Shopify Store 🤳 Viral On TikTok 🎙 CC's Podcast Series (coming soon) 📒 CC's Top 50 Ads Library (coming soon) 🔎 Recorded Consulting Calls (coming soon) 🎓 Live Events & Workshops (coming soon) Click the link below to get instant access! 👇 https://buy.stripe.com/fZe7sPcAzcvC5203ce

Hi there - i have already purchased and completed NAM - but its says its not available when i log into CC Hub - how can i rectify this ? many thanks

Just subscribed to the courses and paid does anyone know how long it takes so you can access it after purchasing?

Want to learn it from the GOATs

No matter what you're writing; emails, ad copy, blogs, website copy, it's so important to keep the attention of your audience. The best way to do that is to make your writing sing. I couldn’t have articulated this any better - take a read and let me know your thoughts.

Hi CC Fam, We've had allot of questions around websites and conversion rate optimisation - this is one of the most critical foundations to a successful ecommerce brand, so watch the below if you need help! I've just recorded a quick crash course/advice piece for one of our members on his current website, after he asked for some tips! https://www.loom.com/share/cddfb637c5384fd9910dd69833ca7749 If you're wanting to learn more - I'd highly recommend the course that we've created that goes into the depth of how to build on Shopify. If you got some value from my video - this course will be the best $50 you've ever spent! Click the link below to watch now 🤝 https://www.skool.com/creative-converters-2781/classroom/b0568fd2?md=ed44217b5b614bfea60f464fa8191333

I had so much fun copywriting, conceptualising and editing this one with the team. You can watch it here: https://vm.tiktok.com/ZTRpNCeeJ/

NATIVE ADS MACHINE Module 2: Angles Competitor Research VIDEO is missing I believe??

There's so many free resources out there and even in this very group! So, why buy the Native Ads Machine? The Native Ads Machine (NAM) course literally taught me more about social media marketing than my $40,000 degree ever could! In fact, it's one of the best resources Noah gave to me when I first started with CC! This is the greatest investment I made to succeed, not just in my role to provide excellent results for clients, but for my own businesses' social marketing! I honestly couldn't believe the wealth of knowledge and guidance in just this one course. Noah is so passionate about what he does and truly takes the time to break down the process from start to finish. Talking to your business strategy, breaking down ideation and curation of angles based on your consumer and market research, how to successfully brief and edit for all styles of content, as well as teaching you how to find and use creators effectively! One of the things I appreciate most about the course is how specific and actionable the information truly is. I was able to immediately put into practice the strategies and techniques I learned in the course and see incredible results INSTANTLY! My engagement increased and so did my conversions! NAM truly helps you understand your business and how to best market it to the right people, so you're not wasting your time and resources lost in the dark! If you want to build that successful business that you've always dreamed about! I cannot recommend Native Ads Machine enough! C'mon, see the results for yourself!

If you're looking for some extremely practical wisdom in the world of online marketing, genuinely the greatest tool for you would be Noah's courses. I've seen other courses and guides online before but none have taught me such practical strategies to take my skills to the next level. Cannot recommend enough!

Noah's course was extremely helpful in expanding my knowledge in how to build out a native ad campaign. Compared to previous courses I have completed on the past, this course provides in depth information regarding all aspects of what it takes to build an ad campaign - from all things strategy, to briefing and how to communicate and reach out to creators . Make sure to check it out, you won’t regret it!

Briefs are always a necessity when having creators film content for your brand. They allow the creator to understand your vision, alongside the key branding information and visuals which are needing to be highlighed. However, if you are having creators film a complete script word-by-word, this can lead to the content sounding scripted, and ad-like. Therefore, this takes away the authenticity from the content. To combat this, allow for sections of your brief to encourage the creator to tie in their own personal experiences and review within their speaking. For example, if they are reviewing a skin care product, do include key points that need to be discussed, but encourage the creator to speak to their own skin concerns, previous expereinces with skincare products and why this one stands out to them. Also pose questions for the creators to answer to assist in this authentic expression - e.g. Explain how frustrating your skin has been in the past, and why this product helps combat those issues Including this type of speaking will allow for the ad to not sound scripted, but for your audience to be able to relate and connect with the creator they see on screen.

The vertical scrolling format is here to stay! Tiktok has made sure of that. But are you tapping into every platform that uses it? Now a lot of people have been repurposing their TikTok for Instagram Reels and even for Facebook, but Youtube is pushing tons of their audience to watch their 'shorts'! And since it's so new, they are rewarding people who use the feature often with some pretty massive viewership. You can post any content from your TikTok or Instagram, but what I've seen work the best on youtube shorts at the moment is... podcast clips. Podcast clips are becoming a huge part of short-form content! Taking a scroll on youtube shorts will certainly make that clear.

What are power words?🤔 Power words are emotional words packed full of persuasion. These words give you the ability to draw in the audience, tell them a story and take them through a range of emotions, that end with them wanting to purchase your product or service. Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, trigger curiosity, or any number of emotions. The better a job you do at making them feel an emotion, the more influential you are going to be and the more likely they are to purchase your product or service! Here are the 7 different types of power words and some examples to consider next time 😨 Fear Power Words (last chance, warning, hack, poor, caution) 🙂 Encouragement Power Words (life-changing, mind-blowing, breathtaking, remarkable) 💌 Lust Power Words (delight, embrace, entice, tempting, enchanting) 😡 Anger Power Words (annoying, pesky, punch, gross, slam) 🤑 Greed Power Words (lowest prices, prize, discount, don’t miss out, hurry, value) ⚠️ Safety Power Words (authentic, reliable, results, world-class) 🙅‍♀️ Forbidden Power Words (shhhh!!!, secret, unlock, hidden) ….and what do all seven have in common… ELICITING EMOTION! Try adding in some of these power words into your next email header, instagram post or even work it into an ad script. Happy writing! 🖋️

When it comes to content and collaborating with creators, ALWAYS have an extra 1 or 2 creators than you need. You are working with humans who have their own lives and things pop up (trust us we do this daily we've had covid, the flu, pets getting sick, problems with deliveries, products breaking, creators travelling, creators moving house, fires, floods, sick family members, creators breaking limbs and the list goes onnnnnnn) these are just a small list of issues that can arise with working with creators. Having a back up will allow you to have enough content should 1 (or god forbid more than 1) creator pull out of their content commitment (you don't want to be scrambling for content). If all creators pull through and send in content then great, you have lots of content to spread out for your posting schedule (too much content is such a lovely problem to have!) Trust me, organise that extra creator!

When writing a brief for a creator it is super important to consider how the visuals will complement and enhance the messaging of your copy. Here are a few key notes to keep in mind: Consider the mood and tone of your desired visuals! There is nothing worse than watching an ad or TT video where the mood of the copy and the mood of the visuals are a mismatch! Consider an ad angle or TT concept that is fun and upbeat with boring copy…..YAWN 😴…SCROLL! Instead, you’d ensure your copy/script/prompts are just as energetic as the visuals you’ve planned. Your message needs to be clearly illustrated through visuals! Your visuals need to help illustrate and ADD VALUE to your copy. Keep in mind that many people watch videos without the audio, therefore your visuals need to tell the same message as your copy. Keep the visuals relevant! If your visuals don’t serve a specific purpose in your ad, cut them out. Every second counts! ⏰ Will your visuals resonate❓ It is critical that your visuals not only answer the questions of your target audience but speak directly to them. Will they be able to relate to the visuals you’ve included, can they see themselves in the ad, and more specifically can they see themselves using the product just like your creator in your video!

HI! Hope All is well. How do you get access to all of the NATIVE ADS MACHINE Google Templates? Theres a lot of them in the videos but I can't find them. thanks!

Hey @Noah Hunter Dorsey In Module 2: Angles Creating Your Avatar(s), Lucas mentioned that there is a document attached to the video so we can edit it and make it our own. I was not able to find it. Is it still available?

Hello CC team, I hope everyone is having a great day. I have a question on how I should train my content creators and editors. I have the brief template but I am thinking about creating SOP’s to increase the performance of the team. I want to know if anyone has this part of there business dialed in. I would love to know how you guys handle team training materials. Thanks

Have you heard of Frame.io? One of the biggest challenges we faced in 2022 was to think of ways to streamline and optimise the way we give and receive feedback in the revision process. Until we came across Frame.io, an Adobe-owned platform that lets you share media, track feedback, and streamline your workflow so your team can work closely together from anywhere in the world. Here at CC, we have integrated Frame.io inside Adobe Premiere Pro, making it easier for editors to export content directly to the platform. AMs can now timestamp revisions, and clients can easily access, revise and download all their ads from just one hub. I highly recommend using Frame.io if you haven’t already. It will change the way you do business, it will ease frustrations, making more room for creativity.