Something I've noticed, pretty much overnight is how the world's perception of writing did a complete 360! It's gone from: "Seriously no one cares about writing, it doesn't matter anymore!" To this: "Writing is the most important thing! chatGPT our saviour! Writing is so important!" (go back and re-read that in the most corporate tone you could imagine 🏙️) I love this shift don't get me wrong but what caused this momentum swing ... chatGPT. I've been on it day in day out for the past month testing and experimenting what works and what doesn't, and let me tell you what I've found: ✅ chatGPT should be considered as a robot perched on your shoulder ❌ chatGPT is not a creator of content, YOU ARE! Instead of treating it as a microwave that's going to cook up your copy and content in seconds, use it to do the following: 🧠 Brainstorm 📝 Refine and edit your brilliant ideas 🤯 Act as a sounding board for when you have writers block If there's one thing that's been made clear in the first month of 2023... it's that WRITTING MATTERS! Have you jumped on chatGPT? What are your thoughts?

We have experienced this and it is something to be aware of! We come across a creator that looks great, they have great video examples and we send them a brief to film content. When it comes to them returning content, we have high expectations then we realise they haven't filmed content themselves and that someone has filmed them in content, so the content they filmed isn't as high quality as the examples they sent in. This means we require revisions and it blows out timelines. Instagram is one to be aware of, many photos and reels of creators looking amazing are often shot by photographers/videographers and have not been edited by the creator. TikTok is a platform where you can see what content they have filmed and edited themselves (but you can't message them if you both aren't following each other). So if you find someone you love on TikTok who is creating great content themselves - search for their TikTok handle on Instagram and reach out that way (they often have the same handle across socials or send them an email if they have their email listed!) Always check creators are creating content themselves (and not having someone film and edit it with the creator featuring in it!)

Just wanted to share one of our favourite TikToks from a brand we are managing on the platform. It can be so simple to add a trending sound and some copy to turn some footage into a winning ad.

I'd love to extend out an invitation to any members of the CC hub who have TikTok, branding or marketing related questions :) Ask me below!

1. Product demos with creative storytelling elements 2. 360-degree virtual product tours 3. Emotional customer testimonials with a before-and-after transformation 4. A behind-the-scenes look at the product creation process 5. Collaborative influencer challenges 6. Employee day in the life 7. Customer service role play scenarios with a comedic twist 8. Step-by-step product tutorials 9. Showcasing the brand's sustainability efforts 10. Photos of the week with mode on TikTok

Hi CC Fam, We've had allot of questions around websites and conversion rate optimisation - this is one of the most critical foundations to a successful ecommerce brand, so watch the below if you need help! I've just recorded a quick crash course/advice piece for one of our members on his current website, after he asked for some tips! https://www.loom.com/share/cddfb637c5384fd9910dd69833ca7749 If you're wanting to learn more - I'd highly recommend the course that we've created that goes into the depth of how to build on Shopify. If you got some value from my video - this course will be the best $50 you've ever spent! Click the link below to watch now 🤝 https://www.skool.com/creative-converters-2781/classroom/b0568fd2?md=ed44217b5b614bfea60f464fa8191333

So it's the new year...which means it's a new me (and new you, right!?) Yes, there's that but I'm here to tell you that it's time to start capitalising on 2023 🥳 The new year is trending ladies and gents! It's time to jump on the New Years resolution side of TikTok, and position your offering as something to aspire to or lust for... Use key wording like; 💡 This year I'm using more of (*your product*) for (*what your product does/offers*) or... 💡 2023 >> the year of (*insert product benefit here*) People are looking to self-improve, at this time of year - so give them a product to help them do it! So go give it a try...right now (I dare you 💪) HNY - happy tok-ing xx

When it comes to content and collaborating with creators, ALWAYS have an extra 1 or 2 creators than you need. You are working with humans who have their own lives and things pop up (trust us we do this daily we've had covid, the flu, pets getting sick, problems with deliveries, products breaking, creators travelling, creators moving house, fires, floods, sick family members, creators breaking limbs and the list goes onnnnnnn) these are just a small list of issues that can arise with working with creators. Having a back up will allow you to have enough content should 1 (or god forbid more than 1) creator pull out of their content commitment (you don't want to be scrambling for content). If all creators pull through and send in content then great, you have lots of content to spread out for your posting schedule (too much content is such a lovely problem to have!) Trust me, organise that extra creator!

Keep tuned for the final result

TikTok is known for its user-friendly interface, editing tools, and filters that make it easy for users to create and share short-form videos. To make the most of the platform, it's important to create content that is native to TikTok, meaning content that takes advantage of the platform's unique features and formats. By doing so, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. Some of the most notable features of the app include: - Lip-syncing: users can lip-sync to popular songs, dialogues from movies or speeches, and other audio clips. - Filters and effects: TikTok has a wide range of filters and effects that users can apply to their videos, including facial recognition filters, colour filters, and special effects like time-lapse and slow-motion. - Duet videos: users can film themselves with another video playing side by side, often called a duet, and which is a great way to collaborate with other users or create creative content. - Challenges: TikTok is also known for its popular challenges, which are often tied to a specific song or hashtag and allow users to participate in a trending activity. - Live broadcasting: TikTok allows users to go live and broadcast their video to followers, also adding features such as live chat, virtual gifts, and polls to make it interactive. - Reactions: TikTok allows users to respond to a live video by recording a video of themselves while watching, known as a reaction video. - Virtual reality: TikTok users can use VR to create an immersive experience and make the video more visually appealing By creating content that is native to TikTok, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. It also makes your content unique and engaging which will attract more followers and will increase the possibility of viral spread. Which of these elements can you try this week? :)

Hello CC team, I hope everyone is having a great day. I have a question on how I should train my content creators and editors. I have the brief template but I am thinking about creating SOP’s to increase the performance of the team. I want to know if anyone has this part of there business dialed in. I would love to know how you guys handle team training materials. Thanks

Hook, line and sink em! Just like fishing, copywriting often has a three step formula that we recommend you following to land the biggest fish A.K.A the biggest sales! Whether you’re writing ad copy, ad ideas or even social media captions the following three steps may just transform your assets and take your business to the next level 📈 1. Hook em in 🪝 First, you've gotta cast your hook with a catchy headline that really stops your audience in their tracks. Just like a fisherman, you want to choose bait that is going grab your target audiences attention. Make sure it's irresistible. 2. Line em up 🐟 Next, you need to reel them in with a well-written script that perfectly sums up what you're offering. This is like the fisherman's bait – it needs to be interesting enough to grab their attention and tasty enough to keep it. To keep the copy/script interesting for long enough you need to offer value by lining up the benefits of your product or service. 3. Sink the sale💰 Finally, you need to sink the sale with a compelling call-to-action. This is the final push that persuades your audience to take the next step – whether it's making a purchase, signing up for a newsletter, or simply learning more about your business. Let me know your thoughts!

TikTok has made a home for itself in the digital marketing world, we all know it's the number one tool to grow your business in 2023…But how can you leave that memorable first impression, without sacrificing your authentic brand message? With over-saturation and constant change on the app, it’s important to not get sucked into trending videos and audio as a haven. So, here are my hot takes on how to show up and stand out in 2023, and not regret it in 2024. 1. The art of subtlety - There is nothing worse when can see someone forcing a video on you or a product for that matter. We have all become attuned to the smallest speckle of a sale and therefore we need to become conscious of how we may over-act and over-sell to be seen. Take a deep breath, relax, and remember that being yourself is the best way to show up! 2. How do you want to be remembered? - This might sound a little deep, but really, you deserve to leave a mark on the world. The same reason you started your business, is the same reason that you should be seen. It can be easy to get overwhelmed with choice, so coming back to your WHY will help you focus your video content to not just align with the app, but so the app is aligned with you. 3. It’s okay to be a little vulnerable - Being intimate with your audience on the internet is a fairly new practice, but boy does it make a difference. People are becoming more and more comfortable with sharing parts of their stories and journey that they wouldn’t have dared to five years ago. By remembering that we are all human at the end of the day, and connection is the number one way to build trust, you can start building content that comes from the heart. You can practice by writing, making draft videos to get comfortable or by starting a conversation that opens the door to this topic within your company. 4. And for the corniest of them all - Be Yourself. I’ll say it once, and I’ll say it again… just be yourself. Doesn’t that feel good? You can feel your shoulders drop, the pressure subsides, and the expectation vanishes. You know yourself best and trust that what you have to put out there will be found by the right people! You are the niche that the world needs! I know we’ve heard it before, but that’s why it works. So next time you’re stressing about how to show up, take a break and go do something that feels completely YOU before filming or coming up with ideas. Once your return I assure you, it will feel easier and you’ll be in a better state to create!

Colloquial language is a way of speaking that is casual and informal. It is the kind of language you might use when you're talking to your friends or family. It might have slang words, figurative language, and different grammar than you would use in a more formal setting. It is often used in spoken conversations and in writing to make it feel more natural and like a real conversation. But why use colloquial language on TikTok, or any other social media platform? Using colloquial language, can help connect with your audience and make your content more relatable and authentic. The nature of colloquial language makes you seem more approachable and down-to-earth, which can be especially important on platforms where people are sharing their thoughts and experiences. Additionally, colloquial language can make you stand out from other content by giving your videos a unique and authentic voice. However, it's important to keep in mind that colloquial language may not be appropriate in all situations. It's always a good idea to consider your audience and the context in which you're using it. To use colloquial language effectively on TikTok, consider using popular TikTok trends and terms that your target audience will be familiar with. You can also try using humour and pop culture references to make your content more engaging and memorable. Just be sure to be authentic and genuine in your use of colloquial language, as trying to imitate the language of others can come across as inauthentic. Some examples of popular TikTok colloquial language include terms such as girlies, mood, savage, lit, hot girl walk, gate keep, gym rats, fit fam, and glow up. Still don’t believe me? Brands such as Chipotle, Nike, McDonald’s and Qantas have all found great success promoting their brands on Tiktok by connecting with younger consumers and creating humorous, catchy and trending videos that utilise colloquial language and pop culture references. Another prime example is how Wendy’s utilised their twitter account to promote it brand and gain viral traction due to their sassy humour that everyday consumers related with.

Hello! Are you ready to become a TikTok pro and create some seriously awesome content? Filming for TikTok can be so much fun, but it can also be intimidating if you're not sure where to start. That's why we've put together this list of tips to help you get going. Whether you're a TikTok newbie or a seasoned pro, these tips will help you create engaging and entertaining videos that will keep your followers coming back for more. So grab your phone and let's get started! 1. Keep it short and sweet: TikTok is all about quick, catchy content that can be consumed in a matter of seconds. Aim for videos that are 15 seconds or shorter to keep your audience's attention. 2. Use natural lighting: Good lighting can make such a big difference in the quality of your video. Try filming in well-lit areas or near windows to get that natural, beautiful light. 3. Experiment with different camera angles: Mixing up your camera angles can make your content more visually interesting. Try filming from different heights, distances, and angles to add some variety. 4. Pay attention to sound quality: Poor sound quality can be such a distraction for viewers. Make sure you have a good microphone, or use the one on your phone, to get clear audio. 5. Use editing apps: There are so many apps out there that can help you edit your TikTok videos and add fun effects. Experiment with different apps to find the ones that work best for you. 6. Be yourself and share your story: TikTok is all about authenticity and connection. Don't be afraid to show your personality and share your story with your followers. This is what sets you apart and helps you build a loyal following. Remember, the key to creating great TikTok content is to experiment and have fun. Don't be afraid to try new things and see what works for you. Happy filming!

So many people want to use their TikTok content on other platforms (IG reels, YouTube shorts), or would just like access to their videos without the watermark that appears when you try to save down content on the platform. Luckily, there is a website called Snaptik https://snaptik.app/en that allows you to remove the watermark. 1. Open TikTok on Laptop 2. Find video 3. Copy the link 4. Add to Snaptik 5. Use your TikTok content anywhere! This is also amazing if you see influencer content with your band and want to save the videos. It's as easy as that :)

Its always been a dream to have a bigger impact on the broader community at CC, and we've loved connecting with so many people to transform their businesses over the last few years! But we've always felt there's a missing piece to a community without connecting people in person, so I'm posting here to see if people would be interested to come to an in-person Melbourne based event in the new year! Please comment on this post a 🖐️ emoji if you'd be interested to come to our office in Cremorne, Melbourne in the New Year for a day intensive workshop! (most likely end of Jan, early Feb). We are thinking of doing this on a regular basis from Jan - April starting from the ground up, helping you all problem solve and evolve your brands! We may even be running some retreats for brand owners in some special places throughout the year too.... (more info tbc soon). I've left some topics below - please vote away on what we're all interested in 🚀 Feel free to DM me some topics you'd like to add too! Much Love! Hughie.

1-3 times per day is the recommended number of posts for a TikTok account. If you want to grow your brand fast, you could even do up to 5 per day, which is what some of the largest creators do. Consistency grows your community as users expect your content and incorporate it into their daily routine. The algorithm will also learn more about you and who to push your videos out to. When posting often, however, try to leave 1-2 hours in-between each post to ensure the algorithm has time to push each video out seperatley. How many times a day do you post on TikTok?

Here are some of mine: https://seed.com/ https://www.yourheights.com/ https://athleticgreens.com/ https://huel.com/ https://uglydrinks.com/ https://www.steepandmellow.com/ https://cometeer.com/ https://drinkbarcode.com/ https://onyxcoffeelab.com/ https://www.deathwishcoffee.com/ https://drinksupercoffee.com/ https://drinkbev.com/ https://heyzolt.com/ https://www.equatorcoffees.com/ https://clevrblends.com/ https://juneshine.com/

TikTok content is curated based on what viewers find entertaining, it MUST capture their attention and build trust. 1. The attention comes from the quality of TikTok content. Is it entertaining, humorous, does it have an element of storytelling? 2. The trust is a result of who's making the content. When a viewer sees a video from a creator they can relate to or from an expert, they're more likely to take the information to heart. These two key pillars are the backbone of the CC strategy. TikTok have shared a report, with THEIR trend predictions for 2023. Sneak a peak to become an expert TikToker in 2023. Comment below if you want access to the full report.

It's Noah here, founder of CC! I'm so excited to connect with this community and help as many entrepreneurs as I can. Hit me up in the comments below 👇

Hey guys - I work with a lot of the top global brands on TikTok (plus love posting myself) and feel like I am finally starting to figure out the illusive TikTok algorithm 🙏🏽 Videos stuck at 200 views? This is why it might be happening and how the algorithm actually works. - When you first upload a video, it goes out to a test audience (in my experience 150-300 people) to see how they interact with your video. - The algorithm will be looking for watch time, follows, likes, comments, saves, shares and replays. - This test period is usually around an hour, plus it will show the videos to your followers in that time. - If this audience has enjoyed the video, watched the whole thing, and it has an overall good 'rating' in this time based on the above metrics, it will then push it out to another 'group'. - This second group will be an extra few hundred people, and once again, if they engage with the content in the right ways, it will get pushed out to more and more. It works in this methodical way to identify if this content is worth showing to more viewers and provides value on the platform. - Keep in mind, TikTok is a business and they want users to spend the MOST time on the platform, which is why they categorise your content in this way. - TikTok AI also scans videos and rates them as high quality (valuable enough to push out) if you have bright engaging colours, HD camera and refrain from nudity and swearing. - If your video is getting stuck in that first test audience, it means it's not resonating, and you need to tweak strategy ASAP. - I would focus on watch time - which would be improving your hooks to get users watching the whole video. - You could also add copy (which takes time to read, upping watch time!), ask users to comment, or even do something funny or controversial that would make people want to share the video. - Saves are also a great thing to focus on - if you make recommendations on products or restaurants, users may want to save the video and come back for later.

TikTok is a very new platform that challenges a lot of the traditional branding 'rules' and encourages us to engage with customers in a whole new way. I understand that as marketers, it can be hard to let go of our beautiful branding and high prod comfort zone, plunging into a platform that is optimised for low-fi, relatable content. But how do we do this whilst maintaining the look and feel of a brand? Here are my main tips: 1. Think about what trends to jump on. Just because a sound or dance is trending, doesn't mean that it's on brand for your company. Have fun with the app and what's relevant, but pick and choose where to participate and what makes the most sense for your brand. 2. Create an archetype of your ideal customer on TikTok. What do they do on the weekends? Where do they spend their money? What type of music do they listen to? Are they full glam or natural? The more information you have on this 'person' the more you will understand what type of content is on brand for you. I would be creating content with this is mind, and letting it inform decisions on sounds, trends and overall strategy. 3. Choose a set of fonts and colours you will use on your videos. This is an easy way to bring in some consistency to content that is typically more relaxed. Let me know if these tips helped!

They can look good. They can make content that looks good. They can read a script and follow a brief. They can grow their account and get followers. And that’s super impressive. But selling products, Especially when it's a saturated market Especially when attention spans are shorter Is a different beast. So to get creators to make you ads that actually convert… They need to be briefed. And briefed by someone who: 1. Understands your customers 2. Understands marketing Usually, #1 & #2 go hand-in-hand. The better you know your customers, Their pain points, Their desires, Their questions, Their skepticisms, Why they buy, How they buy, The better ads you’ll create, and the better they’ll convert. I read somewhere that the top copywriters in the world spend 90% of the time researching, and 10% actually writing. So how much research are you doing? When you do research correctly, whether that's with your own customers or competitors customers, you: - Have an unlimited number of ad angles & ideas ready to launch - Have the insights you need to make sure these ads actually work So before you go and let an influencer “freestyle” some videos for you Ask yourself: “Can they sell my product better than I can?” If they can - do some research. Get researching. If they can’t - teach them how too. And put it in the brief. AND keep it suuuper specific so they can't mess it up. So get briefing, & keep scaling! Noah P.S. If you want to know exactly how my agency does research, writes scripts & briefs influencers - I can give you the copy + paste blueprint in my course 'Native Ads Machine'. To unlock this content, subscribe to CC Hub here - https://buy.stripe.com/fZe7sPcAzcvC5203ce

Hey team! My name is Molly and I am the Creative Director here at CC. I will be able to help with all things social, TikTok and branding. Reach out if you need anything.

Finding creators to represent your brand can be difficult, however there are a couple of key aspects that is important to finding great creators: 1. Source creators that produce the type of content you want to reflect. If you are looking for tiktok creators, make sure to outreach to those already on the platform. If you are looking for more aesthetic stills, connect with creators on Instagram. It may seem self explanatory, but it is key to content success for your brand to ensure the type of content that you are aiming for the particular creator is already engaging in. 2. Go for micro influencers, not macro Micro influencers are looking to engage and build their own personal brand and you can help. By looking to connect with micro influencers you are not only helping them build their experience, but you will be able to gain authentic, engaging content which connect with audiences natively. 3. Build rapport with your creators when reaching out to creators, it is important that you are genuinely interested in their content and that your product connects with the content they already produce. When connecting, make it personal and build genuine conversation which allows the creator to feel personally connected with your brand. These are a couple of tips to get you started, but let me know if you have any further questions and I will be happy to assist!

Spend 1 hour a day on the platform. TikTok is not a platform that you can 'fake' by copying content as a brand. Try spending minimum 1 hour per day on the platform to immerse yourself in the community and see how it works. Bonus points if you start posting as well and take notes on whats working.

It's very common for brands to be overflowed with raw content and have no idea of how to repurpose it to other social channels. Those raw content seating at your cloud could still make you profit! This Bondi Boost TikTok proves that (https://vm.tiktok.com/ZTRVEmpFG/). We just created a service that SOLVES THIS PROBLEM! At CC we recently introduced Editing on Demand, where we take our client's existing raw content and turn into organic/paid pieces that are native to the platform and get TRACTION. You can hear more about it here: https://f.io/hpw40e3e. Here's a behind the scene of Plantein's Vegan-uary TikTok.

The hardest thing brands struggle with when creating native content is to taking off their brand brain and thinking like their audience. In traditional marketing you would never even dream of adding other brands or soft selling your products - however THIS content always performs and surprises brands! That's because people on social spaces like Tiktok, don't want to be sold to! They want to to be entertained, educated and connected to a community of like-minded people, and in that social trust, they make purchases! Now, I'm not saying you should give up on the hard sell, but having variety in your content strategy and testing how your audience responds is extremely important. Especially when marketing across different social channels! So take off your brand brain and think like your COMMUNITY! Ask me any questions you have below or dm me 💜 I'm here to help!

Hello Everyone!! I am Angie and I am the Head of Talent at Creative Converters. I love being able to work across many differing brands and communicating with a wide variety of talent daily, helping them make our creative briefs come to life!! Feel free to connect if you have an interest in learning more about working with creators, or if you have any questions about making content :)