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Creative Converters

Public • 840 members

40 contributions to Creative Converters
Let's Talk All Things chatGPT & content 🤖
Something I've noticed, pretty much overnight is how the world's perception of writing did a complete 360! It's gone from: "Seriously no one cares about writing, it doesn't matter anymore!" To this: "Writing is the most important thing! chatGPT our saviour! Writing is so important!" (go back and re-read that in the most corporate tone you could imagine 🏙️) I love this shift don't get me wrong but what caused this momentum swing ... chatGPT. I've been on it day in day out for the past month testing and experimenting what works and what doesn't, and let me tell you what I've found: ✅ chatGPT should be considered as a robot perched on your shoulder ❌ chatGPT is not a creator of content, YOU ARE! Instead of treating it as a microwave that's going to cook up your copy and content in seconds, use it to do the following: 🧠 Brainstorm 📝 Refine and edit your brilliant ideas 🤯 Act as a sounding board for when you have writers block If there's one thing that's been made clear in the first month of 2023... it's that WRITTING MATTERS! Have you jumped on chatGPT? What are your thoughts?
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Molly Roseman, Creative Director
New comment Mar 9
Creators filming their own content vs having people film them in content
We have experienced this and it is something to be aware of! We come across a creator that looks great, they have great video examples and we send them a brief to film content. When it comes to them returning content, we have high expectations then we realise they haven't filmed content themselves and that someone has filmed them in content, so the content they filmed isn't as high quality as the examples they sent in. This means we require revisions and it blows out timelines. Instagram is one to be aware of, many photos and reels of creators looking amazing are often shot by photographers/videographers and have not been edited by the creator. TikTok is a platform where you can see what content they have filmed and edited themselves (but you can't message them if you both aren't following each other). So if you find someone you love on TikTok who is creating great content themselves - search for their TikTok handle on Instagram and reach out that way (they often have the same handle across socials or send them an email if they have their email listed!) Always check creators are creating content themselves (and not having someone film and edit it with the creator featuring in it!)
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Molly Roseman, Creative Director
New comment Mar 9
THIS is how simple winning TikToks can be!
Just wanted to share one of our favourite TikToks from a brand we are managing on the platform. It can be so simple to add a trending sound and some copy to turn some footage into a winning ad.
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Q and A!
I'd love to extend out an invitation to any members of the CC hub who have TikTok, branding or marketing related questions :) Ask me below!
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Hazel Lee
Taylor Cc
Molly Roseman, Creative Director
Noah Hunter Dorsey
New comment Jan 31
  • @Taylor Cc 1. Spend at least an hour a day on the platform! 2. Find your favourite brands and study their best performing videos 3. Post 1-3 times daily :)
  • @Hazel Lee Make videos you see on your own FYP and put a personal spin on them to be relevant to the brand :)
10 social ideas for your e-commerce brand
1. Product demos with creative storytelling elements 2. 360-degree virtual product tours 3. Emotional customer testimonials with a before-and-after transformation 4. A behind-the-scenes look at the product creation process 5. Collaborative influencer challenges 6. Employee day in the life 7. Customer service role play scenarios with a comedic twist 8. Step-by-step product tutorials 9. Showcasing the brand's sustainability efforts 10. Photos of the week with mode on TikTok
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Website Advice - Building a Conversion Based Funnel
Hi CC Fam, We've had allot of questions around websites and conversion rate optimisation - this is one of the most critical foundations to a successful ecommerce brand, so watch the below if you need help! I've just recorded a quick crash course/advice piece for one of our members on his current website, after he asked for some tips! https://www.loom.com/share/cddfb637c5384fd9910dd69833ca7749 If you're wanting to learn more - I'd highly recommend the course that we've created that goes into the depth of how to build on Shopify. If you got some value from my video - this course will be the best $50 you've ever spent! Click the link below to watch now 🤝 https://www.skool.com/creative-converters-2781/classroom/b0568fd2?md=ed44217b5b614bfea60f464fa8191333
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Carter Cc
Molly Roseman, Creative Director
Amber Blake
New comment Jan 17
It's 2023...!!!
So it's the new year...which means it's a new me (and new you, right!?) Yes, there's that but I'm here to tell you that it's time to start capitalising on 2023 🥳 The new year is trending ladies and gents! It's time to jump on the New Years resolution side of TikTok, and position your offering as something to aspire to or lust for... Use key wording like; 💡 This year I'm using more of (*your product*) for (*what your product does/offers*) or... 💡 2023 >> the year of (*insert product benefit here*) People are looking to self-improve, at this time of year - so give them a product to help them do it! So go give it a try...right now (I dare you 💪) HNY - happy tok-ing xx
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Molly Roseman, Creative Director
Lauren Cc
Taylor Cc
New comment Jan 12
Yes, you need a backup creator!
When it comes to content and collaborating with creators, ALWAYS have an extra 1 or 2 creators than you need. You are working with humans who have their own lives and things pop up (trust us we do this daily we've had covid, the flu, pets getting sick, problems with deliveries, products breaking, creators travelling, creators moving house, fires, floods, sick family members, creators breaking limbs and the list goes onnnnnnn) these are just a small list of issues that can arise with working with creators. Having a back up will allow you to have enough content should 1 (or god forbid more than 1) creator pull out of their content commitment (you don't want to be scrambling for content). If all creators pull through and send in content then great, you have lots of content to spread out for your posting schedule (too much content is such a lovely problem to have!) Trust me, organise that extra creator!
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Hazel Lee
Molly Roseman, Creative Director
Taylor Cc
New comment Jan 12
BTS of a great unboxing shot for a TikTok content 😂
Keep tuned for the final result
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Lauren Cc
Molly Roseman, Creative Director
Taylor Cc
New comment Jan 12
How to create Native content to TikTok
TikTok is known for its user-friendly interface, editing tools, and filters that make it easy for users to create and share short-form videos. To make the most of the platform, it's important to create content that is native to TikTok, meaning content that takes advantage of the platform's unique features and formats. By doing so, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. Some of the most notable features of the app include: - Lip-syncing: users can lip-sync to popular songs, dialogues from movies or speeches, and other audio clips. - Filters and effects: TikTok has a wide range of filters and effects that users can apply to their videos, including facial recognition filters, colour filters, and special effects like time-lapse and slow-motion. - Duet videos: users can film themselves with another video playing side by side, often called a duet, and which is a great way to collaborate with other users or create creative content. - Challenges: TikTok is also known for its popular challenges, which are often tied to a specific song or hashtag and allow users to participate in a trending activity. - Live broadcasting: TikTok allows users to go live and broadcast their video to followers, also adding features such as live chat, virtual gifts, and polls to make it interactive. - Reactions: TikTok allows users to respond to a live video by recording a video of themselves while watching, known as a reaction video. - Virtual reality: TikTok users can use VR to create an immersive experience and make the video more visually appealing By creating content that is native to TikTok, you can increase the chances of your content being discovered by the algorithm and reaching a wider audience. It also makes your content unique and engaging which will attract more followers and will increase the possibility of viral spread. Which of these elements can you try this week? :)
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Lauren Cc
New comment Jan 12
Creative Team Training
Hello CC team, I hope everyone is having a great day. I have a question on how I should train my content creators and editors. I have the brief template but I am thinking about creating SOP’s to increase the performance of the team. I want to know if anyone has this part of there business dialed in. I would love to know how you guys handle team training materials. Thanks
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Molly Roseman, Creative Director
Mohamed Ibrahim
New comment Jan 5
  • Hey! We project manage our creators and editors with a program called Monday that is super easy to use and allows you to see the progress of where everything is at an give detailed descriptions for taks. Here are some of my fave tips on training our creators! 1. Set clear guidelines and expectations: Make sure your content creators understand what is expected of them in terms of quality, tone, and style. Provide them with a style guide or other resources to help them understand your brand's voice and aesthetic. 2. Encourage creativity: Encourage content creators to think outside the box and come up with unique and creative ideas for their content. 3. Provide training on best practices: Offer training sessions or workshops on topics like lighting, composition, editing, and storytelling to help content creators improve their skills. 4. Offer feedback and support: Regularly review content creators' work and provide constructive feedback to help them improve. Also, make sure they have the resources and support they need to create high-quality content. 5. Foster a collaborative environment: Encourage content creators to share ideas and collaborate with each other to create better content. By following these steps, you can help content creators develop the skills and knowledge they need to create engaging and effective UGC for your brand.
Copywriting is just like FISHING 🎣
Hook, line and sink em! Just like fishing, copywriting often has a three step formula that we recommend you following to land the biggest fish A.K.A the biggest sales! Whether you’re writing ad copy, ad ideas or even social media captions the following three steps may just transform your assets and take your business to the next level 📈 1. Hook em in 🪝 First, you've gotta cast your hook with a catchy headline that really stops your audience in their tracks. Just like a fisherman, you want to choose bait that is going grab your target audiences attention. Make sure it's irresistible. 2. Line em up 🐟 Next, you need to reel them in with a well-written script that perfectly sums up what you're offering. This is like the fisherman's bait – it needs to be interesting enough to grab their attention and tasty enough to keep it. To keep the copy/script interesting for long enough you need to offer value by lining up the benefits of your product or service. 3. Sink the sale💰 Finally, you need to sink the sale with a compelling call-to-action. This is the final push that persuades your audience to take the next step – whether it's making a purchase, signing up for a newsletter, or simply learning more about your business. Let me know your thoughts!
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Molly Roseman, Creative Director
Phill Cc
Hazel Lee
New comment Jan 5
AUTHENTIC TIK-TOK - WHY IT MATTERS AND HOW YOU CAN SHOW UP WITHOUT SHOWING OFF!
TikTok has made a home for itself in the digital marketing world, we all know it's the number one tool to grow your business in 2023…But how can you leave that memorable first impression, without sacrificing your authentic brand message? With over-saturation and constant change on the app, it’s important to not get sucked into trending videos and audio as a haven. So, here are my hot takes on how to show up and stand out in 2023, and not regret it in 2024. 1. The art of subtlety - There is nothing worse when can see someone forcing a video on you or a product for that matter. We have all become attuned to the smallest speckle of a sale and therefore we need to become conscious of how we may over-act and over-sell to be seen. Take a deep breath, relax, and remember that being yourself is the best way to show up! 2. How do you want to be remembered? - This might sound a little deep, but really, you deserve to leave a mark on the world. The same reason you started your business, is the same reason that you should be seen. It can be easy to get overwhelmed with choice, so coming back to your WHY will help you focus your video content to not just align with the app, but so the app is aligned with you. 3. It’s okay to be a little vulnerable - Being intimate with your audience on the internet is a fairly new practice, but boy does it make a difference. People are becoming more and more comfortable with sharing parts of their stories and journey that they wouldn’t have dared to five years ago. By remembering that we are all human at the end of the day, and connection is the number one way to build trust, you can start building content that comes from the heart. You can practice by writing, making draft videos to get comfortable or by starting a conversation that opens the door to this topic within your company. 4. And for the corniest of them all - Be Yourself. I’ll say it once, and I’ll say it again… just be yourself. Doesn’t that feel good? You can feel your shoulders drop, the pressure subsides, and the expectation vanishes. You know yourself best and trust that what you have to put out there will be found by the right people! You are the niche that the world needs! I know we’ve heard it before, but that’s why it works. So next time you’re stressing about how to show up, take a break and go do something that feels completely YOU before filming or coming up with ideas. Once your return I assure you, it will feel easier and you’ll be in a better state to create!
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Molly Roseman, Creative Director
Lauren Cc
New comment Jan 5
  • I love using TikTok as a platform to share authentic stories! This can help you connect with your followers and establish a strong personal or professional brand.
WHY USE COLLOQUIAL LANGUAGE ON TIKTOK?
Colloquial language is a way of speaking that is casual and informal. It is the kind of language you might use when you're talking to your friends or family. It might have slang words, figurative language, and different grammar than you would use in a more formal setting. It is often used in spoken conversations and in writing to make it feel more natural and like a real conversation. But why use colloquial language on TikTok, or any other social media platform? Using colloquial language, can help connect with your audience and make your content more relatable and authentic. The nature of colloquial language makes you seem more approachable and down-to-earth, which can be especially important on platforms where people are sharing their thoughts and experiences. Additionally, colloquial language can make you stand out from other content by giving your videos a unique and authentic voice. However, it's important to keep in mind that colloquial language may not be appropriate in all situations. It's always a good idea to consider your audience and the context in which you're using it. To use colloquial language effectively on TikTok, consider using popular TikTok trends and terms that your target audience will be familiar with. You can also try using humour and pop culture references to make your content more engaging and memorable. Just be sure to be authentic and genuine in your use of colloquial language, as trying to imitate the language of others can come across as inauthentic. Some examples of popular TikTok colloquial language include terms such as girlies, mood, savage, lit, hot girl walk, gate keep, gym rats, fit fam, and glow up. Still don’t believe me? Brands such as Chipotle, Nike, McDonald’s and Qantas have all found great success promoting their brands on Tiktok by connecting with younger consumers and creating humorous, catchy and trending videos that utilise colloquial language and pop culture references. Another prime example is how Wendy’s utilised their twitter account to promote it brand and gain viral traction due to their sassy humour that everyday consumers related with.
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Molly Roseman, Creative Director
New comment Jan 5
  • Here are some of my fave TikTok words to use heheh - Slay: To do something exceptionally well or confidently. - Lit: Something that is very exciting or cool. - Finna: A shortened version of "fixing to," meaning that someone is about to do something. - Salty: Angry or upset. - Low-key: Something that is done or said secretly or indirectly. - High-key: Something that is done or said openly or directly. - Fam: A shortened version of "family," used to refer to close friends. - Ghost: To suddenly stop responding to someone's messages or interactions. - Gucci: A slang term meaning that everything is good or going well. - Lit AF: Something that is extremely exciting or cool. - Spilling the tea: Sharing gossip or revealing secrets. It's important to note that slang terms can vary and change quickly, especially on social media platforms like TikTok. These are just a few examples of colloquial terms that are commonly used on the platform.
TOP TIPS for creating content on TikTok
Hello! Are you ready to become a TikTok pro and create some seriously awesome content? Filming for TikTok can be so much fun, but it can also be intimidating if you're not sure where to start. That's why we've put together this list of tips to help you get going. Whether you're a TikTok newbie or a seasoned pro, these tips will help you create engaging and entertaining videos that will keep your followers coming back for more. So grab your phone and let's get started! 1. Keep it short and sweet: TikTok is all about quick, catchy content that can be consumed in a matter of seconds. Aim for videos that are 15 seconds or shorter to keep your audience's attention. 2. Use natural lighting: Good lighting can make such a big difference in the quality of your video. Try filming in well-lit areas or near windows to get that natural, beautiful light. 3. Experiment with different camera angles: Mixing up your camera angles can make your content more visually interesting. Try filming from different heights, distances, and angles to add some variety. 4. Pay attention to sound quality: Poor sound quality can be such a distraction for viewers. Make sure you have a good microphone, or use the one on your phone, to get clear audio. 5. Use editing apps: There are so many apps out there that can help you edit your TikTok videos and add fun effects. Experiment with different apps to find the ones that work best for you. 6. Be yourself and share your story: TikTok is all about authenticity and connection. Don't be afraid to show your personality and share your story with your followers. This is what sets you apart and helps you build a loyal following. Remember, the key to creating great TikTok content is to experiment and have fun. Don't be afraid to try new things and see what works for you. Happy filming!
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1-15 of 40
Molly Roseman, Creative Director
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4points to level up

Creative Director at CreativeConverters

Active 173d ago
Joined Dec 16, 2022
INFP

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