Two days ago, I got on the call with the winner of the Daily Email House Teaching Tournament, Nick "The Slick" Bandy. Nick's promise was a "low-stress ad funnel to a low-ticket product that runs at a VERY slight profit, indefinitely." Nick has created such a funnel for himself, which has been growing his list over the past year with 100+ buyers every month, while actually making Nick about $1.50 for every $1 he puts into ads, even before he makes any offers via his emails. The question that Nick and I didn't know the answer to was how to best package up and present this promise. Maybe you can tell us. Would you simply want to have Nick do this for you? Or would you want to work with Nick in tandem to get this low-stress and profitable funnel done with his help? Or do you just want to hear Nick lay out the secrets of how his funnel works, so you can go off and work on this yourself? Let us know, and your votes will determine what ends up happening:

What would you do differently? A dude who had signed up to my email list a few months ago, and who has never really interacted with me directly except for buying something from me once, replied to my broadcast email yesterday. (My email yesterday was a handraiser for an auction I'm considering running.) The dude's reply basically went like this: 1. He opened by saying he doesn't want to bother me but he feels I might be able to help 2. He then laid out his situation (not really unique, basically he has a website that gets no visitors or users) 3. He then asked politely if I can offer him some tips I looked over this email for a bit... clicked through to the site for a second... and then simply closed it all down, without responding. Any guesses as to why? And no, it's not (just) because I'm a dick. Instead, it is because I am petty. Specifically, there were two "rubs me the wrong way" things about this guy's message that made me predisposed to not helping him, even before I clicked through to his website. I realize it might be hard to gauge based on the bare bones outline of the guy's email I've shared up above, but I don't want to include the original message, because the guy was being nice and polite, and somehow it doesn't feel cool. Still, I think this is a opportunity to discover something new and important, if you're ever looking to start a relationship online with somebody you don't know, maybe by reaching out to them over email. What did this dude do wrong (2 things)... and what could he have done differently? If you like, guess away in the comments below. (I promise you, it's there in the outline of his message. But if you want to ask clarifying questions, I'm game.)

💡💡💡💡💡💡 SCOREBOARD 💡💡💡💡💡💡 1. "I don't have the money" or "I will get this later" [code for, I don't see the value here] - @Chavy Helfgott 2. "I don't have the necessary ingredients to get started" (a community, an audience, skills, knowledge) - @Donna Bartos 3. Technical issues (link not working, Skool requires an account, cannot access site) - @Chavy Helfgott 💡💡💡💡💡💡💡💡💡💡💡💡💡💡💡💡💡💡 Yesterday I asked readers for their reasons on passing on an affiliate offer I was promoting earlier this week. A bunch of people replied and gave me their reasons. I collected them all, and found that almost all fell into three categories. Would you like to play a round of Family Feud... and guess what those three most popular categories of responses were? For reference, the affiliate offer was a course on how to run an auction. But the fact is, these three categories of reasons people don't buy apply to EVERY OFFER, or at least to every kind of info product you might be trying to sell. Spending a moment, right now, to think about it is likely to pay big dividends you the next time you try to sell something yourself. So are you game? If so, guess at what reasons people gave me for not buying... and let's see who gets each of the top three reasons first.

So... I'm doing these daily email reviews for my Write Without AI (email writing) workshop. And this got me thinking... This is content, right? Could I do something with these recordings even beyond the workshop? I mean, cohort members seem to love these, even if their emails are not being reviewed (I do 1-2 randomly selected emails)... So could others like them too? Enough to buy? I could package them up and offer as... part of the membership perk to my Vault, or just sell as a bundle, or maybe use as bonus... I'm not sure why I'm asking here... I guess a better idea would be to ask my audience/subscribers, but I dunno... I'd appreciate thoughts on this if anyone has any...

I've been going through the feedback I got to the last pre-auction poll I ran in this community. Frankly wasn't enough interest to run that auction, which was for a course to teach you how to run auctions (I know, very meta). Still, I followed up with folks who said they would bid $1 on the auction. I wanted to find out why they offered to bid, and if they are genuinely interested in learning more about auctions. I got lotsa answers. One thread I found was that folks, even though they may be interested in auctions, seemed to doubt they themselves could pull off an auction, either with their own audience or with a partner. So I had an idea. What if we had a playground, a sandbox, where folks could run fun, low-stakes auctions, both to get experience and to prove to themselves they can actually do this? There would have to be guardrails in place to make sure the auctions stayed low-stakes and fun. I was thinking the bidding could start at $0.01, and only go up by a penny, or a nickel, or a dime. Maybe there would also be a tight time limit, like 5 minutes? For the bidders, the point here would be to have fun bidding, more than, "Let's buy really serious stuff." For the auctioneers, this would be an opportunity to practice running an auction without stress, and to get experience coming up with a tiny but still sexy offer. As for what those tiny but still sexy offers could, there are lots of possible ideas, and I'm open to all of them. The thing that came to my mind would simply be a single bit of information. For example, in response to my email yesterday (and pretty much in response to every email in which I mention a book I'm reading without naming it), I got a reader writing in: "Is it possible for you to share the name of the book you're reading, please?" Hell no. Not for free. But for a penny... maybe we could talk about it? So let me ask you: Is this "Penny Auction Playground" a dumb idea? Would you come spectate? Would you even participate? Would you bid? Would you run your own penny auction?