Are you in for something fun? Sound off with a funny GIF! 👇 The funniest one will get a signed copy of my new book. (It's on Amazon.) I betcha can't guess the title! 😅 Rooting For Ya, Travis PS I wanna do a HAPPY HOUR AMA - ticket price? Show a copy of my new book!

So let's say you've got a tool idea — or you've already built something rough. Maybe it took a weekend, maybe you're still figuring out the technical stuff. Either way, you've got SOMETHING. Now what? This is the part I got wrong for a LOOOOOONG time. I used to pitch people on ideas. "Hey, I think we could build something cool together. What if we made a tool that does X for your audience?" And I'd get the polite nod — the "sounds interesting, let me think about it" — and then nothing would happen. It took me an embarrassingly long time to figure out what was going on. When you pitch an idea, you're asking someone to imagine something that doesn't exist, believe it'll work, and trust that you'll actually build it. That's a lot of mental effort to ask from someone who doesn't know you. But when you show up with something already built — even a rough prototype — it's a completely different conversation. It's like the difference between asking someone if they wanna start a band together versus inviting them to jam with your band that's already got a gig next Friday. One is you asking them to take a leap of faith, and the other is just an invitation to join something that's already moving. Here's why this matters for royalty deals… When you build the tool first, you're not asking for permission or trying to convince them — you're offering something that already exists. "This does the thing. It works. You want to put your name on it and split the revenue, or should I take it to someone else?" And if they pass? You tweak it for the next creator's audience and offer it again, or you clone it and approach someone in a different niche. The tool stays yours either way. Now — I get that building something without knowing if anyone will want it feels risky. But... With today's AI and $20/month, you can spin up a working prototype in a few hours. I just got a check for $300 this weekend for something I built 6 months ago. And it continues to pay me every month.

I've been thinking about what it means now that ANYONE can whip up a working AI tool in a weekend. Even people like me... People who wouldn't know computer code if it bit them in the face. The world is our oyster! It took me about 3 hours to rebuild every.to's writing tool. (see pic of my working version 👇). Maybe 45 minutes of that was actual AI work... And the rest was me fiddling with fonts and colors like a weirdo. The end result wasn't anything super fancy. BUT... With tools just like this, we could monetize it eleventy-seven ways to Sunday. A year ago, building something like this would've required either a developer on payroll... ... or months of learning to code yourself. Now we can get it done in a lazy Sunday afternoon with some YouTube tutorials and a cup of coffee. The barrier to creating useful AI tools has basically collapsed. Which means the sticking point isn't really about building anymore. It's about what you DO with the thing once it exists. I've been noodling on this a lot… There are newsletter creators, course creators, coaches, consultants — all these people sitting on frameworks and methodologies that could become tools. Most of them have no idea how to build anything, and most of them don't have the time or interest to learn. But we can build something in a weekend that solves a real problem for their audience. Whether it's THEIR frameworks... Or our OWN (which we can put in as many different distribution streams as we can dream up). So the question I keep coming back to is this… If you could clone any tool — or build one from scratch — in a weekend, what would you make? And more importantly, who would you take it to? I'm not looking for polished business plans here. I'm just curious what's rattling around in your head, even if it's half-baked. Drop it below. In Your Corner, Jason PS - I'll share the clone I built if there's interest. It's nothing fancy, but it gets the job done.

Travis has been getting requests for that promotion class. The one where he gets people to promote his stuff for FREE. Problem is, he's completely maxed out. Ronin is exploding. He's got more books coming out this year. His own commission deals to manage. So I'm thinking about stepping in. Now, these are some massive shoes to fill. I watched Travis get his book to #1 using unpaid endorsements. I've heard the stories about his Clickbank days. Top ten seller for 5 straight years. 30,000 visitors a day from free promotion. But here's what most people don't get... It's not about the money. Most business owners think they need huge budgets for influencer partnerships. They're dead wrong. Travis lands partnerships with massive influencers. Without paying them a dime upfront. And it comes down to 4 things. Four things every influencer actually wants. But nobody talks about them. Because everyone's focused on the wrong stuff. They pitch features instead of benefits. Talk about themselves instead of the influencer's audience. Lead with what THEY want instead of what the influencer needs. That's why 99% of partnership requests get ignored. The secret isn't complicated. It's just counterintuitive. Most people approach this completely backwards. They think it's about crafting the perfect pitch. It's not. It's about understanding what makes influencers tick. What they actually care about. What keeps them up at night. If enough people want to see this... I'll break down those 4 things in a post series. No fluff. Just the real psychology behind why influencers say yes. The stuff that actually works. Drop a "1" in the comments if you want to see this series. I'll start next week if there's enough interest. -Jeff P.S. @Travis Sago will probably jump in to correct me when I mess something up. Which honestly might make this even better.

Remember that poll about collecting Travis Sago's best insights in one place? Well, we are doing it. Below is what it looks like. I've been going through years of his posts. The ones about leverage, freedom, and "strategic laziness." The insights that made me (and) you screenshot. All organized chronologically. No more digging through Facebook to find that one quote. Bookmark, make notes, and highlight your favorite insights from Travis (and the search function in Kindle is way better than FB) The poll responses were pretty clear... people want this. Right now we're looking at 11 volumes total. Each covering a different year of his wisdom. Still putting the finishing touches on this first one. Down the road, there might be opportunities for people to sponsor individual volumes if they want to help get these out there. But for now, just wanted to show you the cover. -Jeff PS: If you are interested in grabbing one of the first copies... Comment “1” below so I can make sure you know when it's ready :) Purdy please and thank you:-)