Can you fill in this blank? "NEVER PITCH until they're PRE-SOLD on the P________." If you're not sure... This 2-minute read may help to avoid pitch-slapping your readers... And make you more fans AND sales... Rudolph thought his shiny red nose was a problem. Most marketers would keep trying to agitate his pain. "Aren't you tired of feeling like a loser? Then buy my shit." PITCH SLAP! "Don't you want to join in on the reindeer games? Then buy my shit. PITCH SLAP! "You'll never get laid, loser! Buy my shit." PITCH SLAP! But that's not what Santa does. Santa knows he's got to get Rudolph to see something NEW! (I call this a BRAIN-GASM, but that's too junior high for old saint Nick.) To do that... What does Santa need to know? How Rudolph sees his problem NOW. Right now... Rudolph sees his shiny red nose as THEY PROBLEM. Rudolph plans to get rid or cover his shiny red nose. Covering his nose with mud makes him sound funny and then all the reindeer laugh at him MORE. But... What if? Santa gave him a new insight? (aka Brain-gasm) Could his nose be USED to save billions of kids Christmas? Could he guide Santa's sleigh on a foggy Christmas night? Well... You know the rest of the story! No PITCH SLAP! ...And Rudolph went down in history! Because Santa never PITCHES until they are pre-sold on the PLAN. Like Santa... I think you'll find you can create sales demand on demand when there are no red faces after a pitch slap. Selling is more fun too. It's a hoot to watch the Stripe and Paypal notifications come flying in! Now that you know the PLAN? Would you dig more sales from 2-minute tips like these? Right now... ===> You can get 'em No charge... ...ON ME and @Jason Eckerman! Rooting For Ya, Travis