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Fluency Formula Lite

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Daily Email House

492 members • Free

160 contributions to Daily Email House
High percentage of failures
I recently rewatched an old movie called Seconds. Uncomfortable, but also very interesting. I won't give away the plot here, in case you ever want to go see it yourself. I'll just share a quote I wrote down, because it was relevant to what we all do: "You know son, when I began this business, I was a young man with an idea. I wasn't aiming to make a lot of money. Helping others, help them to find a little happiness. Oh heck, not just the rich. You see, I got tremendous comfort in the thought that in my small way I was waging a battle against human misery. And I was, too! Except we do have a high percentage of failures. I guess that's to be expected, but it hurts me." If you are in the information selling business... I reckon you got into it at least in part to wage a battle against human misery, in your own small way. I also reckon that you have a high percentage of failures. Regardless of how good your information is. Regardless of how accessible you try to make it. Regardless of how hard you try to motivate people. People just don't get the results that you know are possible, or any results at all. Does this hurt you? Do you just shrug it off and say, "That's to be expected"? I'm curious about your experiences, what you think about this, and what if anything you do about it. Let me know. And if you like I can share what my experiences are and what I think and do.
High percentage of failures
2 likes • 4d
I used to sell information products and business coaching packages focusing on strategy. Over time, it did get me down. I knew so much more was possible, and I wasn't helping people the way I really wanted. We'd come up with a killer strategy, and then people wouldn't do it. Or they'd do it, but it didn't get the results we hoped for. It led to one of many mid-life crises. "What am I doing with my life?" I started working with a business coach, and discovered how transformational the coaching aspect could be. Slowly, I stopped selling information and started helping people discover the resilience and resources within themselves. I started facilitating the kind of deep, lasting change I'd always knew was possible, but couldn't reach before. These days, I sprinkle the information in sparingly. I focus on experience, reflection, insight provocation. If you're still in the business of selling information, it might help to keep these things in mind: #1 - A pure intention to help is more powerful than you know. People can feel it when you care, and it makes a difference. #2 - You never know the real impact of what you sell. Hope is a force. Maybe they don't get the results, but they find the courage to keep going, or they get introduced to the next step on their journey that they never would have found without you. Because you can't know the impact, it's not worth obsessing over. For me, the greatest impact with my clients comes from the fact that I see them as whole, complete, capable. On some level, they've lost faith in themselves, and I don't buy their bullshit stories. They feel what I see, and it reminds them of the truth of who they are. I love watching people come alive to their own awesomeness and the simple joy of being human.
0 likes • 3d
@John Bejakovic 😍
New boy on the block
Hi guys: Just signed up for Daily Email Habit yesterday; got my first email puzzle today. So I wrote the email - and it pretty much flew off my fingers. And I sent it too - to my lone subscriber, me! (It's a new list.) What a great prompt! Looking forward to tomorrow....
1 like • 18d
Welcome and well done. 🤗
Do you have a welcome sequence?
This morning I woke up and saw that i have a new ThriveCart order notification. I'm not promoting anything new, I have no current deadlines, and this was not simply a rebill notification for a Daily Email Habit subscriber. What could this order be? I opened up the email to see: DESCRIPTION: Copy Riddles AMOUNT: $997.00 I started to pat myself on the back. For one thing, it's always nice to get a $997 course sale. For another, I figured that this emails an email I wrote a few days ago, in which I promoted Copy Riddles, can now go into my "Emails that did well" file. And sure enough, the dude bought thorugh that email ("A new episode about clever product names"). Only one problem though... The dude got onto my list on May 18. He bought today, May 28. I haven't reached out yet to this guy. I don't know what he knows about me, how presold he was, or whether this email really did do magic. I suspect that ANY decent email promoting Copy Riddles might have gotten this guy to click through, at which point, maybe the sales page is what really sold him. On the flip side, had I not sent this email a few days ago, promoting Copy Riddles, odds are excellent I would NOT have made this sale. That's an argument for regularly promoting offers from your back catalog in your daily emails. It's also an argument for having a welcome sequence, in which you gradually guide new people along through the offers you have. I don't have a welcome sequence. I'm apparently losing money. Do you have a welcome sequence? Why or why not?
Do you have a welcome sequence?
0 likes • 18d
I have a welcome email, but not a sequence. I think it's a good idea because you can intentionally introduce people to what's on offer and invite them in right away. Then they don't have to wait for the right match daily email.
"Every email I sent made at least one sale"
Time to share a community win. @Tom Grundy wrote me this via email earlier this month, and then gave me permission to share it: === I ran Reclaim Your Evening last night. I had eleven people buy the offer so $1k in total which I’m counting as a big win. Every email I sent made at least one sale, which was very cool, and I also had people buying who’d been on my list a couple of weeks and others who’d been on my list a couple of years (and this was the first time they’d interacted with me/bought something from me) so also very cool. So thank you! One thing I realised was that I probably needed the accountability more than I thought I did. === Tom is now thinking about what to offer as the next step to the folks who have already paid him $100. (The essence of direct marketing is to get people to say yes, then upsell them.) Tom did delivered his Reclaim Your Evening offer as a paid live training, or what I called (and sold) as the Most Valuable Offer last month. Have you put on a paid live training before? Or are you thinking about putting on one in June?
2 likes • 27d
Congratulations, @Tom Grundy ! 🔥🔥🔥
Money Mondays: How much of it is there?
In another thread, @Katie James writes: "The unbroken rule in every group I'm in but this one is 'Don't talk about money' Which sort of sucks because earning money is a necessary part of life." Even in this group, we don't talk money all that much. Let's change that. I don't even know where to start. But in the interest of getting money talk off the ground, I'll take a stab at a first money topic, one that's not too intimate but that can still be enlightening (we can build up to intimate). So here's my question for you. Answer it based on your gut feeling, not logic: ====>>>> How much money is there in the world? In other words: Is money a finite quantity, like real estate or diamonds, so that if you get some, somebody else has to be denied? Or is money effectively infinite, where we can all have as much as we are comfortable with, like air or sunlight or ideas? Let's talk money. If you're game, write in the comments below how much money you think there is in the world, because getting clear on this can help you make more money. And like Katie says above, that's a necessary part of life.
Money Mondays: How much of it is there?
2 likes • 30d
I'm late to this party, but here's my response anyway. As for how much physical money there is in the world, I suppose there is a finite amount, meaning it's a zero-sum game. You get some, I can't have it. Except as people point out, we can manufacture money, create credit and debt, as desired. So...maybe there is an unlimited supply in some sense, or at least it's not fixed. What's more interesting to me is thinking about the energy of money, which is the energy of exchange. This is truly and absolutely unlimited. There are as many ways to create and receive value as there are ideas. In other words, limitless. A friend of mine was making a killing working on Wall Street, and he hated it. What he really wanted to do was quit and do his "side hustle" of internet marketing, but he was scared. One day he was walking down the street and thought, "As long as I'm willing to help people with their problems, I can always make money." He quit the next day and never looked back. His story stuck with me because I believe it's true. If I'm willing to help people, there will always be value in helping them in terms of money and other means of exchange. I also believe that if we're willing, the ideas that occur to us to "help" will be uniquely suited to who we are and what we enjoy. If you're up for a REALLY different perspective on money, check out the book, "Love Money, Money Loves You" by Sarah McCrum. It's definitely on the spiritual woo side, but great for expanding your money possibilities.
1 like • 29d
@John Bejakovic He's been making it work and doing really well. First, working as a magician with internet marketing stuff on the side. I see him doing some very high profile gigs now. His marketing savvy really helped with the magic thing. He was great at a warm cold pitch.
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Steph Benedetto
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@steph-b-2125
Creative Catalyst, Coach and Storyteller with a love for dragons and impossible questions. Inappropriately joyful.

Active 3d ago
Joined Dec 20, 2024
Portugal
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