Teach or share a quick tip. Create a NEW POST with a bite-sized piece of wisdom related to your expertise - something that could help your ideal community member. After sharing your tip, invite people to check out your group for more. You may want to do this one as a video (optional) in order to build trust and authority. This is not the time for AI generated oatmeal. Don't forget to comment on three other posts after you make your post. No posting and 👻 in this challenge!

One thing I appreciate about holidays like the 4th of July is that they give us permission to slow down. As entrepreneurs, we're constantly solving problems, checking emails, serving clients, and thinking about what's next. But sometimes the best ideas don't come while we're working—they come when we give ourselves the space to think. This weekend gave me one of those moments. I recently had a bookkeeping intern complete their internship. They did a good job learning bookkeeping and made steady progress throughout the program. But what really stood out to me wasn't just their bookkeeping skills. They had a great attitude. They showed up consistently. They weren't afraid to ask questions. They genuinely enjoyed connecting with people. My initial thought was, "Maybe bookkeeping isn't the best long-term fit, and we'll simply wrap up the internship." But after a few days of reflection, I remembered something. As leaders, our job isn't just to evaluate people. It's to mentor them and help them discover where their natural strengths can create the most value. Maybe bookkeeping isn't where they'll shine the brightest. Maybe their real strength lies in building relationships, networking, and connecting business owners with the bookkeeping support they need. That shift in perspective completely changed how I thought about their future. It reminded me that just because someone isn't the strongest in one area doesn't mean they aren't a great fit for the team. Sometimes we simply need to stop asking, "What are they not good at?" and start asking, "Where can they thrive?" That was one of my biggest takeaways from this 4th of July weekend. What about you? Let's start Doing Business Right! DBR P.S. If you know a business owner who wants to have stronger confidence in bookkeeping and QuickBooks Online, have them check out the DBR Bookkeeping Community.

Why aren’t you creating content elsewhere?? Maybe it’s time… Cause you know who’s the easiest person to convince that your idea is a bad one?? It’s you. Wanna fix that issue and get on with your bad ass self?? Cause you actually wanna help the folks that you came to the earth to help?? Come join us

I watched Dirty Rotten Scoundrels in the theatre today. And I have not stopped thinking about one song since the curtain went up. “Give Them What They Want.” It’s sung by Lawrence, a smooth, silver-tongued con man who makes his living charming wealthy women on the French Riviera. His entire method is simple. He figures out what each woman is dreaming of, a prince, a hero, a fantasy, and he becomes it. He gives them what they want. And sitting there in the dark, I thought… oh no. He understands marketing better than most heart-centered entrepreneurs I know. Stay with me, because I promise this lands somewhere good. Here’s what I see all the time in our world of healers, coaches, readers, and creatives. We market what people NEED. “Heal your inner child.” “Rewire your subconscious patterns.” “Do the deep shadow work.” All true. All important. All the actual transformation. And almost nobody buys it. Because nobody wakes up at 2am thinking “I really need to rewire my subconscious patterns.” They wake up thinking “why can’t I charge what I’m worth” or “why do I freeze every time it’s time to promote my offer” or “I just want to feel excited about my business again.” That’s the want. The need is hiding underneath it. So we keep marketing the need, the audience keeps scrolling past, and then we conclude that marketing doesn’t work, or worse, that WE don’t work. Now, back to Lawrence. The reason he’s a scoundrel isn’t that he gives them what they want. It’s that he takes the jewelry and disappears. The want was bait. There was nothing behind it. You can speak to the want AND deliver the need. When someone joins my community because they want to create a beautiful oracle deck, and along the way they heal their relationship with their own intuition, find their voice, and finally believe they have something worth sharing… did I trick them? No. I met them at the door they were already standing in front of. Then I walked them into the whole house. The con artist and the honest marketer use the exact same first move. The difference is everything that happens after the yes.

Whether you are looking for visibility, traffic, connections, or conversions, it all starts with consistency. If you've been meaning to start posting in the CLASSIFIEDS or you have been meaning to be more consistent OR you are just not sure what to actually post, this is your week! Beginning on Thursday, we will do a 6-Day Challenge to help you engage more, build more, and profit more. In the past, these challenges have been really popular and have led to new members, new connections, and new collaborations. Here's how it works: 1. Each day, I will post a new #post and pin it. You will then respond IN A NEW POST with the #Hashtag in the title. This does not count as your one post of the day - it is a bonus! 2. After you create your post, you then find three other posts that speak to you and leave an engaging comment that inspires conversation or follow-up. This is where the real magic happens! That's it. It's pretty simple. I know it's a holiday weekend for some, but this whole endeavour should take no more than 10 minutes, so it's a great way to stay active without having to spend too much time or too much energy. So..... who's in?!?!?!?