Exposing deceptive fragrance marketing
This is a topic I have been mulling over for quite sometime, because of my love of fragrances and my years of collecting, I started looking into the way companies sell us fragrances and here are some things I came across during my research. One of the most common deceptive practices in fragrance marketing is the use of synthetic ingredients that mimic the scent of natural substances. These synthetic fragrances are often cheaper to produce and can be used in larger quantities, giving the illusion of a higher quality product. In reality, these synthetic fragrances can be harmful to both the environment and your health, as they may contain phthalates, a group of chemicals that have been linked to hormone disruptions and other adverse health effects. Another common tactic used in fragrance marketing is the use of misleading claims and imagery. Many companies market their fragrances with images of exotic locales, beautiful models, and luxurious settings, suggesting that using their product will transport you to a world of luxury and sophistication. In reality, these images are often heavily photoshopped and do not accurately represent the fragrance or its effects. Furthermore, many fragrance companies engage in greenwashing, a practice in which they make false or misleading claims about the environmental benefits of their products. While some companies may advertise their fragrances as eco-friendly or sustainable, the reality is that many fragrances contain synthetic chemicals and are packaged in non-recyclable materials, contributing to pollution and environmental degradation. This is all extremely problematic because of the rising cost of fragrances, economy and inflation.We as collectors spend are hard earned dollars to buy the next hype beast fragrance, only to come to the realization that what we are buying is redundancy. I have recently stop buying expensive niche fragrances because I have come to the realization that buying just isn’t worth it anymore because by the time the fragrance hits the shelves there are like five companies that have there dupes with a slight twist for a fraction of the price and sometimes with better performance and longevity. I want to say more but I will leave that for another post.