If you’ve already built strong Pillar Pages and still notice your content isn’t showing up inside tools like ChatGPT or Perplexity, Grok, or Claude, this is usually why. Traditional SEO teaches pages how to rank. AI systems work differently. They don’t rank pages. They interpret, summarize, and reference sources they understand and trust. That means a page can be well-optimized for search engines and still be invisible to large language models. The shift happens after the Pillar Page is live. What actually matters for AI visibility: - Turning Pillar Pages into citation-ready sources - Updating content in ways that signal freshness without full rewrites - Establishing clear human authority signals - Using schema for comprehension, not rankings - Introducing at least one proprietary insight AI systems can’t replace - Reinforcing credibility through a single, clear external explanation This is less about volume and more about clarity, structure, and trust signals that machines can interpret. No hype. No shortcuts. Just a different mental model for how discovery works when AI is the intermediary. If you’re building content with the next phase of search in mind, this is the layer most people are missing. I'm curious how others here are adapting their content for AI discovery rather than rankings? Share what you’re testing or noticing below.

I wanted to wish everyone a very happy, healthy and prosperous New Year! This is the year of the horse, which means forward movement and we are shedding the year of the snake that was 2025.

Google’s Gemini has already captured 18.2% of generative AI web traffic in 2025—up from just 5.4% a year earlier—while ChatGPT’s market share dropped from 87.2% to 68.0%, signaling a dramatic competitive shift that experts are calling a “clear takeover arc”[finance.yahoo +1] If they can capture this size of market share, we should look at what is prompting the increase. How will that value benefit us. Pairing with each entity brings benefit when using Gemini with Notebook LM with. Manus and Meta, is another pairing to investigate to see if the use combined makes the cost more feasible. Cost containment is important when we count pennies. More important to have a tight ship because you can control the bleeding when it comes… Happy New Year’s Eve from the Ledesma Hudson Family!

I collected 25 Boolean search tricks on LinkedIn. Most people don't know about these Here are the ones you should master: 𝟭. 𝗨𝘀𝗲 𝗔𝗡𝗗 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 Search "AI AND marketing" to show both skills. 𝟮. 𝗨𝘀𝗲 𝗢𝗥 𝘁𝗼 𝗘𝘅𝗽𝗮𝗻𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 "Designer OR developer" casts a wider net. 𝟯. 𝗨𝘀𝗲 𝗡𝗢𝗧 𝘁𝗼 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 "Consultant NOT agency" filters noise. 𝟰. 𝗨𝘀𝗲 𝗤𝘂𝗼𝘁𝗲𝘀 𝗳𝗼𝗿 𝗘𝘅𝗮𝗰𝘁 𝗣𝗵𝗿𝗮𝘀𝗲𝘀 "Content strategist" shows exact matches only. 𝟱. 𝗣𝗮𝗿𝗲𝗻𝘁𝗵𝗲𝘀𝗲𝘀 𝗳𝗼𝗿 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀 "(CEO OR founder) AND AI" groups logic correctly. 𝟲. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗧𝗶𝘁𝗹𝗲 𝗢𝗻𝗹𝘆 Use title:CEO to avoid past titles. 𝟳. 𝗙𝗶𝗻𝗱 𝗣𝗲𝗼𝗽𝗹𝗲 𝗯𝘆 𝗣𝗮𝘀𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 "past:Microsoft" helps you find alumni fast. 𝟴. 𝗖𝗼𝗺𝗯𝗶𝗻𝗲 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 + 𝗣𝗮𝘀𝘁 "company:Google OR past:Meta" expands reach. 𝟵. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗦𝗲𝗻𝗶𝗼𝗿𝗶𝘁𝘆 "title:(director OR VP)" finds leaders instantly. 𝟭𝟬. 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗖𝗲𝗿𝘁𝗮𝗶𝗻 𝗧𝗶𝘁𝗹𝗲𝘀 "marketer NOT (intern OR junior)" removes noise. 𝟭𝟭. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗯𝘆 𝗖𝗶𝘁𝘆 𝗼𝗿 𝗥𝗲𝗴𝗶𝗼𝗻 "location:London" filters to one region. 𝟭𝟮. 𝗙𝗶𝗻𝗱 𝗥𝗲𝗺𝗼𝘁𝗲 𝗧𝗮𝗹𝗲𝗻𝘁 "remote OR distributed" inside profile keywords. 𝟭𝟯. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗖𝗶𝘁𝗶𝗲𝘀 "location:(NYC OR SF OR LA)" finds multi-city talent. 𝟭𝟰. 𝗖𝗼𝗺𝗯𝗶𝗻𝗲 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 + 𝗧𝗶𝘁𝗹𝗲 "title:engineer AND location:Berlin" tightens focus. 𝟭𝟱. 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Search "5+ years" or "senior" to avoid beginners. 𝟭𝟲. 𝗧𝗮𝗿𝗴𝗲𝘁 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗣𝗲𝗼𝗽𝗹𝗲 "AWS certified" finds credential holders. 𝟭𝟳. 𝗙𝗶𝗻𝗱 𝗠𝘂𝗹𝘁𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗣𝗿𝗼𝗳𝘀 "Fluent in Spanish OR French" filters globally. 𝟭𝟴. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗼𝗼𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 "Salesforce AND HubSpot" finds platform pros. 𝟭𝟵. 𝗨𝘀𝗲 𝗔𝘀𝘁𝗲𝗿𝗶𝘀𝗸𝘀 "market*" finds marketing, marketer, markets. 𝟮𝟬. 𝗙𝗶𝗻𝗱 𝗣𝗘𝗢𝗽𝗹𝗲 𝗢𝗽𝗲𝗻 𝘁𝗼 𝗥𝗼𝗹𝗲𝘀 "hiring OR # opentowork" surfaces active seekers. 𝟮𝟭. 𝗙𝗶𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 "newsletter OR podcast OR YouTube" finds creators. 𝟮𝟮. 𝗙𝗶𝗻𝗱 𝗔𝗹𝘂𝗺𝗻𝗶 "school:(Harvard OR Stanford OR MIT)" groups alumni. 𝟮𝟯. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗕𝘆 𝗦𝗸𝗶𝗹𝗹 𝗖𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 "Python AND 'machine learning'" finds ML engineers. 𝟮𝟰. 𝗙𝗶𝗻𝗱 𝗥𝗲𝗰𝗲𝗻𝘁 𝗝𝗼𝗯 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 "new position OR I'm happy to announce" finds movers. 𝟮𝟱. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗝𝗼𝗯 𝗦𝗲𝗲𝗸𝗲𝗿𝘀 "# opentowork OR seeking" shows active candidates.

No. But SEO alone is no longer enough. SEO makes your site crawlable and findable.AIO, AEO, and GEO make your content answerable, understandable, and reusable by AI. Search is no longer: “Here are links.” It’s now:“Here’s the answer.” If AI can’t clearly understand your content, it won’t surface it, even if you rank. SEO is the foundation. AI optimization is the visibility layer. You need both.