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3 contributions to Tonvaro - Client Acquisition
Client cut our services and now wants all the infrastructure access
As many of you know, I own a digital marketing agency. There's a client we have who is a financial company, whose website we rebuild from scratch. For the past year, we built lead generation systems and funnel for them with our own software subscription and tools, including Google ads under our MCC account, online forms with our formstack account, zapiers and automation, online calendars and so forth. At the beginning of January, they told me that they want to cut back our services to only social media and email marketing… Cutting all the Ad management. They told me they are cutting back their budget. When I pointed out that I do have a cancellation fee clause in my contract they refused to pay the cancellation fee. Now this client is basically firing us… Did not want to pay any kind of 30 day cancellation fee as per our contract. We continue to do their social media and email Marketing at the reduced rate.Then a few weeks later, they asked if we could speak with their "AI consultant" and also asked whether we would be able to migrate the account to be managed by someone else. I don't hold any client accounts hostage so I said yes I can, but you will have to pay a fee equivalent to one month of services for us to help with any tech support and transition. This consultant set up a meeting with my staff member and started asking her all kinds of questions and for logins into all our software systems and how we set up all the funnels and infrastructure and ad strategy. He followed up with a long list of systems he wants access to. I told him that if he wants our support with this, he will have to pay the estimate I sent, which covers all the tech support that he is asking for. This then led to the clients completely cancelling all our services and calling me freaking out because we own all the platforms that we built their whole lead acquisition system on yes it's our tech stack!) They are saying that we should've set up everything and let them own all the software accounts to run all of this. This was never agreed upon. They are freaking out on me because I also sent them an estimate for a $4000 transition fee to migrate all their data and consult with them on how to rebuild the system on their own accounts if that's what they want.
2 likes • 8d
@Adina Zaiontz I had a client very similar setup like you talked about. They canceled and wanted me to hand over everything to their new person. Our contract said there was a $5K fee for off boarding and they refused to pay it so I said ok then you wont get anything and went to their competitors and got a new client easily once I showed them results from the previous company.
1 like • 7d
@Adina Zaiontz I handed the login info to website and that was it (which was in my contract) to hand over any login info for softwares they were paying for.
Training Update: Module 3 (Positioning) Release
Hey everyone, I wanted to give you a quick update on the new training I’m currently working on and, in particular, Module 3: Positioning. First — I want to apologise for the delay. I know many of you are waiting for this, and I genuinely appreciate your patience. The reason it’s taken longer than expected is simple: this module is a tremendous amount of work, and I’m being very intentional about how it’s built. Positioning is foundational. If it’s rushed, half-assed, or full of gaps, it creates confusion later on — which leads to more problems, more support requests, and ultimately worse results for you. I’d rather take the time now to do this properly than push something out quickly that causes friction down the track. The goal with this training is clarity, structure, and momentum — not patching holes after the fact. That means tighter explanations, better sequencing, and removing ambiguity wherever possible so you can actually apply this stuff with confidence. The good news: Module 3: Positioning will be released next week. It’s coming together really well, and I’m confident it’ll be worth the wait. Thanks again for your patience and understanding. I’m putting the work in because I want this to genuinely help you get better results — not just tick a box and move on. More soon. — John
Training Update: Module 3 (Positioning) Release
2 likes • 15d
Thanks for all the work you do @John Romaine
email marketing- total waste of time?
I have a list of about 3000+ law firms I have been emailing for several years. Every email gets high open rates, high clicks on my videos and web links. But I get ZERO bookings from these emails. @John Romaine I created these before starting your course an dnow I am working on new versions' scheduler page 1 (with testimonials) https://napkinmarketing.com/scheduler/ scheduler page 2 (plain) https://napkinmarketing.com/apply/ both these page have zero conversion despite getting 300-400 clicks on the "book a strategy call" links from my email. I am honestly stunned every time. Like why click and never book a time. The booking calendar is very normal and works fine on desktop and mobile. My questions are: 1) why is no one booking despite high opens and clicks from my email campaigns 2) should I stop bothering with my email list and just do facebook ads For context I am having a super shit business month. Clients dropping like flies and no leads converting despite good meetings and conversations last month with several. Is it me or are you guys having a tough start to Jan?
0 likes • 25d
@Adina Zaiontz when working with clients with high ticket offers like lawyers its best to have a conversation with the lawyer. My niche is Roofers. I cold call them and make them an offer with low risk high reward. You have to figure that out for your niche.
1 like • 25d
@Adina Zaiontz I could say the same with roofers...out of 100 calls i talk to 3 owners. How many lawyers have you called?
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Roman Pearl
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Aloha!

Active 2d ago
Joined Dec 31, 2025
Hawaii