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Owned by Rid

PLG-Product Led Growth

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For SaaS founders: sharp PLG thinking, lessons from G.R.O.W.T.H. framework, and office hours on real growth bottlenecks.

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Exclusive Report: The State of PLG vs. SLG
Hey pricing people! We just published a new report with our friends at Nue.io. It's called PLG vs. SLG: What the Data Says About SaaS Growth in 2026. We analyzed 3,847 pricing, packaging, and product changes across 498 SaaS companies to figure out what's actually happening at the intersection of product-led and sales-led growth. Some of the most interesting findings: 1️⃣ Freemium strategy is bifurcating. Of the 40 companies that changed their free tier in 2025, roughly half tightened or eliminated it (Deputy, Plaid, Apollo GraphQL) and the other half expanded it (TravelPerk went fully free, Scratchpad loaded AI features into the free tier). There seems to be less interest in the middle. Companies are either going all-in on Freemium for activation, or pushing harder on monetization. 2️⃣ Trials are getting shorter. The median trial is heading from 30 days to 14. AI-native tools are already at 7. Voiceflow cut its trial in half while increasing AI tokens 150%. The bet: AI means users can hit value faster, so why give 30 days? 3️⃣ Credits are bridging the gap. 126% YoY growth in credit-based pricing. Monday, Figma, Miro, Notion, Hubspot - they've all implemented credit models. Credits are becoming the connective tissue between PLG and SLG — self-serve consumption that naturally creates sales conversations when pools run dry. Grab the full report here → We'd love your reactions. What matches what you're seeing? What surprises you? How are you thinking about a hybrid PLG + SLG motion right now? Drop thoughts and feedback in the thread 👇
1 like • 17d
Great report. I actually started reading it. I am a PLG proponent where it makes sense however many saas are built for Hybrid. My take is make the onboarding and ttv super simple, really fast if you want to succeed in PLG game. I can definitely help with strategy and implementation. reach out if want to brainstorm ideas.
What does it actually take to run PLG + SLG together?
Howdy pricing people! Nailing PLG+SLG has never been easy — and AI is only adding fuel to the fire. Next week, we're hosting an office-hours session to get into the specifics. It’ll be led by Mark Walker and Tina Kung, the team behind Nue.io. Mark and Tina have spent the past two decades at the intersection of CRM + billing infrastructure across Salesforce, NetSuite, and Zuora, seeing firsthand where quoting, billing, and revenue workflows break when PLG and SLG collide. Now they’re applying that experience to building a unified system for pricing, quoting, billing, and revenue intelligence across both motions. 📅 Thu Feb 12 | 1–2pm EST Register here: https://luma.com/6ap20xga And drop your questions in the thread!
0 likes • Feb 3
Great take. Though if implemented correctly, it shouldn't be colliding. The PLG means pricing transparency , value first and frictionless. I am keen on knowing examples where this is an issue. For complex SaaS, usually, PLG collects PQLs and then Sales team can take over. There has to be some coordination.
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Rid Raval
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@rid-raval-4301
Growth Consultant

Active 2h ago
Joined Dec 17, 2025
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