🤝 Why do people attend events?
We're hosting onboarding calls for our event in 2 weeks Talking to a lot of business owners and entrepreneurs Some doing 40k/mo, 80k/mo, some even 250k/mo+ All of them paid $5,000+ to attend a 2 day workshop event They work in many different fields, industries, niches They run big teams, lean teams, operate solo or as co-founders All of them are taking time out of their busy schedule to fly to Florida, grab a hotel room, and join us Why?? I've narrowed it down to two simple reasons 1️⃣ Connection ➕ 2️⃣ Value It seems stupid simple, but it's true for pretty much every event we run People take time out of their busy lives to meet people others like them Similar stories, struggles, competencies, or radically different competencies that they can learn from These connections create value for attendees And of course, value is also created by event sessions, speakers, exercises, and experiences So the next time you are hosting an event and want people to show up... Design the event to make sure you are allowing for connections that mean something, and value that changes something (no fluff!)