🤝 Why do people attend events?

We're hosting onboarding calls for our event in 2 weeks

Talking to a lot of business owners and entrepreneurs

Some doing 40k/mo, 80k/mo, some even 250k/mo+

All of them paid $5,000+ to attend a 2 day workshop event

They work in many different fields, industries, niches

They run big teams, lean teams, operate solo or as co-founders

All of them are taking time out of their busy schedule to fly to Florida, grab a hotel room, and join us

Why??

I've narrowed it down to two simple reasons

1️⃣ Connection

➕

2️⃣ Value

It seems stupid simple, but it's true for pretty much every event we run

People take time out of their busy lives to meet people others like them

Similar stories, struggles, competencies, or radically different competencies that they can learn from

These connections create value for attendees

And of course, value is also created by event sessions, speakers, exercises, and experiences

So the next time you are hosting an event and want people to show up...

Design the event to make sure you are allowing for connections that mean something, and value that changes something (no fluff!)

7 comments

skool.com/event

For coaches & community owners ready to transform their community through IRL events

Leaderboard (30-day)

🔥

+23

🔥

🔥

⭐

🔥