Skool is giving us a "category design" masterclass in real time In the book "Play Bigger," the authors explain how some of the most successful start ups of all time didn't spend time going to war with their competition in their category They simply designed a new one. Uber, AirBnB, Sales Force, and so many other companies deployed this strategy and quickly took up large portions of market share by designing their own categories Designing your own category rather than playing in someone else's creates demand, attention, and usually leads to market disruption And this is exactly what Skool is doing right now But the way their doing it? It's actually something that is running behind the scenes, and a lot of people in this community have been a part of it...👀 I just recorded a 15 minute video where I dive into this strategy Enjoy!

A few weeks ago, we launched an in-person event with Greg Isenberg. Here's how it went: ✅ 6-figure launch ✅ Sold out ✅ 9.04/10 attendee satisfaction score ✅ 79 Net Promoter Score (anything above 70 is considered excellent) I just recorded a full breakdown on the strategy we used to bring this event to life! Enjoy :)

Hit 300 subs on YouTube today! Huge thanks to anyone in this community that tunes into the vids every week. For so long I was screaming into the void with absolutely no one watching, so i’m grateful to have found my people Love ya’ll❤️ Onwards!

I guess yesterday I was just a little bit too locked in on some of our upcoming events... All good, I think having a streak for a year has earned me some PTO 😹 Have a good weekend y'all 🚀 Onwards to the next goal / milestone

To @Tony Loew the OPERATOR of the Skool IRL Events! Tony has been in the LAB, preparing for the Antarctica Cruise that is taking off tomorrow... He's gone through nearly our entire course (45 videos, not sure how many are entirely relevant for an arctic cruise lol) He's been jamming with us, iterating on his ideas, and moving the needle every day to make sure the experience is unforgettable and transformational. THIS is what experience design is all about. Taking "planning" 10 steps further and seeking to transform lives through thoughtfulness, intention, and care. Good luck this week sir, and to all the travelers of the Antarctica trip! You're in great hands ❄️