If I Was Running a <£1M Boutique Consultancy, This Is How I’d Become the Go-To Expert in My Niche in 6 - 12 Months (with <£10K Budget)
Here’s the truth: the consulting landscape is undergoing a seismic shift. The old playbook for building a successful firm is falling apart, and if you’re running a boutique consultancy, you’re right in the eye of the storm. Here’s why you should care: - AI is eating the low-end of consulting: Tasks that once required expensive consultants—data analysis, research, basic recommendations—are being replaced by generative AI tools. The margin for offering generic advice is vanishing. - Clients distrust faceless, one-size-fits-all firms: The market is saturated with large, impersonal consultancies churning out cookie-cutter solutions, leaving clients hungry for authenticity and human expertise. - Big consultancies are bloated and slow to adapt: They’re losing market share to smaller, nimbler boutique firms that are carving out micro-niches. But if you’re not intentional about your positioning, you’ll miss the opportunity to be one of them. In short: the consulting world is fragmenting, and trust is the most valuable currency. If you’re running a boutique consultancy, you have a golden opportunity right now. You’re small enough to adapt, specialized enough to stand out, and human enough to build relationships that last. But only if you position yourself as the go-to expert in your niche—and you don’t have years to figure it out. W𝗛𝗬: 𝗧𝗛𝗘 𝗧𝗜𝗗𝗘 𝗜𝗦 𝗧𝗨𝗥𝗡𝗜𝗡𝗚—𝗕𝗘 𝗜𝗡 𝗧𝗛𝗘 𝗪𝗔𝗩𝗘 𝗢𝗥 𝗚𝗘𝗧 𝗦𝗪𝗘𝗣𝗧 𝗔𝗪𝗔𝗬 AI Is Reshaping the Consulting Landscape For years, the consulting world thrived on a simple model: sell expertise, backed by complex research and frameworks. But the rise of AI is dismantling parts of that value chain. AI tools are now capable of delivering lightning-fast insights, drafting comprehensive reports, and even simulating strategic outcomes. What does this mean for you? - Offering generalist services is a death sentence. AI is cheaper, faster, and arguably better at providing surface-level solutions. - Your clients aren’t just paying for your recommendations anymore—they’re paying for your judgment, perspective, and expertise. - Expertise without positioning is invisible. If clients don’t see you as the definitive answer to their specific problem, they won’t see you at all.