Here’s the truth: the consulting landscape is undergoing a seismic shift. The old playbook for building a successful firm is falling apart, and if you’re running a boutique consultancy, you’re right in the eye of the storm. Here’s why you should care: - AI is eating the low-end of consulting: Tasks that once required expensive consultants—data analysis, research, basic recommendations—are being replaced by generative AI tools. The margin for offering generic advice is vanishing. - Clients distrust faceless, one-size-fits-all firms: The market is saturated with large, impersonal consultancies churning out cookie-cutter solutions, leaving clients hungry for authenticity and human expertise. - Big consultancies are bloated and slow to adapt: They’re losing market share to smaller, nimbler boutique firms that are carving out micro-niches. But if you’re not intentional about your positioning, you’ll miss the opportunity to be one of them. In short: the consulting world is fragmenting, and trust is the most valuable currency. If you’re running a boutique consultancy, you have a golden opportunity right now. You’re small enough to adapt, specialized enough to stand out, and human enough to build relationships that last. But only if you position yourself as the go-to expert in your niche—and you don’t have years to figure it out. W𝗛𝗬: 𝗧𝗛𝗘 𝗧𝗜𝗗𝗘 𝗜𝗦 𝗧𝗨𝗥𝗡𝗜𝗡𝗚—𝗕𝗘 𝗜𝗡 𝗧𝗛𝗘 𝗪𝗔𝗩𝗘 𝗢𝗥 𝗚𝗘𝗧 𝗦𝗪𝗘𝗣𝗧 𝗔𝗪𝗔𝗬 AI Is Reshaping the Consulting Landscape For years, the consulting world thrived on a simple model: sell expertise, backed by complex research and frameworks. But the rise of AI is dismantling parts of that value chain. AI tools are now capable of delivering lightning-fast insights, drafting comprehensive reports, and even simulating strategic outcomes. What does this mean for you? - Offering generalist services is a death sentence. AI is cheaper, faster, and arguably better at providing surface-level solutions. - Your clients aren’t just paying for your recommendations anymore—they’re paying for your judgment, perspective, and expertise. - Expertise without positioning is invisible. If clients don’t see you as the definitive answer to their specific problem, they won’t see you at all.

If you're: + writing content + preparing for calls + creating collateral Then it is really powerful to build out an empathy map and an understanding of the target avatars buying beliefs. This used to take hundreds of hours of research but now you can get that research done at the touch of a button. Here's a custom GPT that I have created to give an indepth buyer empathy map. Use it to influence your content and collateral. All you need to do is fill in 3 key prompts: - [IDEAL BUYER PROFILE] = Who is your ideal buyer? - [DESIRED OUTCOME] = What desired outcome does your ideal buyer want? - [THEY THINK THE SOLUTION IS] = What do they currently think the solution is? https://chatgpt.com/g/g-G7DGSpxJa-2-avatar-creator And a complete chat thread is linked here: https://chatgpt.com/share/17ad32da-393f-430c-ae90-e642f4c9ea6b

The attached slide deck is doing the rounds on Linkedin at the moment. I won't add any commentary as It's interesting to find out what you think. What I think are the facts (I'm not certain) + $42,000 a slide.That’s how much McKinsey charged NYC for this 95-slide deck on garbage solutions for the city. Obviously the research work that went into it too. + The photo of a rat takes up 1/6 of a slide and therefore cost approximately $7,000 + The report’s conclusion? Use garbage cans… + The report rebranded trash cans/bins as “containerization”. Specifically, this is the “storage of waste in sealed, rodent-proof receptacles rather than in plastic bags placed directly on the curb”.

The Ultra-Simple Marketing System My Clients Use To Get Their Next 5 Consulting Clients" - Includes New PDF Download and Training Video https://docs.google.com/presentation/d/1XC35es5j1PwlnaDftPBIP2J0FNMEjrSa69OOVjstLYs/edit?usp=sharing Let me know what you think below. Or ask questions specifically to this and I'll personally answer here.

Hi Advisor Growth Community members I'm curious to understand from the group and also to kick start a little dialogue. How are you using AI in your work? What tools do you recommend and why? Also - if you haven't introduced yourself, head over heere and say hi: https://www.skool.com/advisor-growth-community/welcome?p=bc6ba604