If you're:
+ writing content
+ preparing for calls
+ creating collateral
Then it is really powerful to build out an empathy map and an understanding of the target avatars buying beliefs. This used to take hundreds of hours of research but now you can get that research done at the touch of a button.
Here's a custom GPT that I have created to give an indepth buyer empathy map. Use it to influence your content and collateral.
All you need to do is fill in 3 key prompts:
- [IDEAL BUYER PROFILE] = Who is your ideal buyer?
- [DESIRED OUTCOME] = What desired outcome does your ideal buyer want?
- [THEY THINK THE SOLUTION IS] = What do they currently think the solution is?