I think this depends on many things. A) How do we know it's an ad problem? B) Does this mean the show up rate and closing rate has a lot room for improvement? C) What's the duration of LTV until paid in full? I don't think anyone can answer to this without knowing more about the situation? Correct me if I'm wrong please.

I just want to know how you tackle/handel that?

It's always the offer. You gotta know who you're targeting to, what they want and how you can add value. When my ads perform poorly, I always go back to the drawing board. 90% of the time it's the message/offer 10% of the time it's the ad campaign/targeting setup in the ads manager

Hey Maxime, why don't you ask your questions here so others can benefit from the answers too?

@Axel Lungato I honestly cannot give you a definite answer to this without looking at your numbers and funnel. What matters most is that you know your landing page conversion rate, your upsell 1 cnv rate and your upsell 2 cnv rate. If you spend $1,000 on ads And you spend $2 per click, so you get 500 landing page viewers If your landing page converts at 5%, you got 25 new members paying $20 p/m, so you made $500 back and lost -$500 (because you spent $1,000 on ads) However, if 2 of those 25 new members buy upsell 1 at $100 p/m (total = $200) and 1 buy upsell 2 at $290, so you made $490 from the upsells in total. -$1,000 ad spend +$500 low ticket offer +$490 upsells = -$10 lost So with the above numbers, you lose $10, but are close to breakeven. Does this make sense? You really gotta know your numbers first before you can decide what to do or change.

@Axel Lungato Yeah you will figure it out along the way! Just make sure that everything you are doing is measurable so you are able to track your results and specific metrics.