I know this group heavily focuses on niching down, and working with one sector/ industry. My original plan was to stick with that, but I have been getting a bunch of clients through referrals from friends in the digital industry. And would be stupid for me to not take the work on, as it is not difficult work. I have been working on standardising my product, and having the same processes for each client from on boarding to deliverables etc. To me it is not a problem at the moment, as I understand basic knowledge from each industry I work with. But fear from a scale perspective it can be a small problem. Although I do enjoy the variety, and understanding different businesses. What are your thoughts?

Thanks to everyone who jumped on today’s group call — really appreciate you taking the time to show up and get involved. We covered a lot of important ground, including instant forms vs full sales funnels, how to structure ad campaigns around scheduled conversion events rather than just leads, and why prioritising niche-specific case studies is such a leverage point. We also spent time talking about charging based on the exchange of value, not just the activities being performed, and why reducing time to value in client projects is critical for better results, retention, and long-term relationships. The quality of the questions and discussion today was solid, and it’s good to see people thinking beyond tactics and focusing on outcomes. And lastly, we once again confirmed that @Allen Wagner is, in fact, a vampire and never sleeps 🧛‍♂️ Appreciate you all — keep applying what we covered and feel free to continue the discussion in the group.