š A Quiet Christmas Drop
Since things slow down this week, I figured Iād share something practical - no pitch, no pressure. This is the exact campaign structure I use across almost every outbound setup, including the ones scaling toward 10,000 emails/day. Nothing fancy. Just what consistently works. Follow-ups (this is where most people mess up) Based on real data, most conversions happen after 3-5 touchpoints over 2-3 weeks. Not: ⢠2 emails in 12 days ⢠10 emails in 5 days The sequence that keeps showing up across industries looks like this: Email 1: Text only. No links. No tracking. Emails 2-5: Short follow-ups. One link max. Timing: Business hours in the prospectās timezone. Thatās it. This simple structure runs behind almost every campaign I launch. Reply management (equally important) I stick to three rules here: ⢠Donāt forward replies to another inbox - it hurts deliverability ⢠Use saved snippets to reply fast (speed matters more than perfection) ⢠Tag interested leads immediately (tools like Instantly handle this well) And one thing I learned the hard way: set all of this up early. Trying to organize replies after volume ramps up gets messy fast. Christmas week is a good time to clean this up - before January traffic hits. Comment āInsidersā if you want to go deeper on similar actionable strategies while things are quiet.