No, I’m not talking about some “set it and forget it” BS… Where you still have to manually qualify leads, jump on discovery calls, and pray someone shows up. I mean REAL autopilot. Where I could flip a switch, spend $50/day, and my calendar would fill with qualified prospects. People who actually showed up and were ready to buy. (Maybe you seen some of my sales calls) Back in the day… My team would come to me and say: “We can handle more clients” or… “We need to increase revenue” And I’d just… turn it on. Calendar booked in a couple days. Ultimate control. But here’s the thing… It took me forever to figure out what actually WORKED. I tested every framework. “Funnel Hacked” Tried all these hyped-up ad angles. And what I discovered changed everything: It all came down to finding ONE catalyst motivator. One central emotion that was SO frustrating to my prospects that even the slightest mention of it had people flocking to my funnel. Not “multiple pain points.” Not “comprehensive messaging.” ONE emotional trigger that made everything else irrelevant. In many cases, a single phrase made the entire thing work. And I got so good at it… I could do it again, and again, and again. That’s when you know you’re good… When you can duplicate. And I give that same process to everyone in Agency MVP. Some are better at it than others… Like Jarem. Jarem’s an agency owner who struggled with getting clients for YEARS. Before learning my process… His leads were either unqualified, were too expensive, or ghosted their appointments. Like me… I’m sure he started to think this whole sales funnel thing was a lie. That was before he learned my EM 1-2 system. (That’s the fancy name I gave it) After he implemented it? He spent $50/day on ads. Within a couple days: Completely booked out. 90%+ show rate. (Not 30%. Not 50%. NINETY percent.) And in his SECOND WEEK… He closed 3 high-ticket clients. Then he called me with a problem: “Hey Sam… I need to hire somebody to help me with onboarding. I don’t like doing it.”

☝️Think you would’ve started this agency thing… if you knew you’d be making zilch for a year? Didn’t think so. But hey… You didn’t expect it to take that long. Why? Because all those fancy folks online were bragging about “10K months” in, like, six weeks. So either they’re full of 💩 Or… You fell into a trap. What trap? There’s a trap?! It quietly kills 90% of agency owners. The “time expands to fit the task” trap. In fact… It’s so common, there’s an actual law for it. Parkinson’s Law: The more time you give something… the longer it takes. And boy howdy, you see it everywhere. …Agencies “building” for months. …Tweaking their “SaaS” for perfection. …Launching on five strategies in a month. …Copying offers till the cows come home. Busy as hell. But broke as ever. That’s Parkinson’s Law in action. Work expands. Results don’t. Here’s the fix 👇 You make time your enemy. Not your excuse. You shorten the leash. Cut the distractions. And move fast. Because when time’s scarce? You get sharp. You stop thinking about dumb stuff… …and start doing the few things that actually matter. Things the matter… That’s the key. For agencies, here’s three. 1️⃣ Niche. Pick one. Own it. Don’t drift. 2️⃣ Offer. One clear promise your client instantly “gets.” 3️⃣ Sales Channel. Pick ONE. Master it before touching another. Nail those… And you got the 80/20 inside Parkinson’s Law. Everything else? Distraction in disguise. So here’s your move: Time-box your objectives — 2 hours, not 2 days. Set hard deadlines — this week, not this quarter. Cut scope till only Niche + Offer + Channel remain. The rest? Delete it. Because that’s not growth. That’s glorified procrastination. When you run lean and tight like this… Launches move faster. Systems stay simple. Cash flow becomes predictable. You stop looking productive. And start becoming profitable. Parkinson’s Law can keep you small… or it can make you sharp. It’s not about time management. It’s about focus management.