UI & UX DESIGN – CLASS 5 📅 21 December 2025 Topic: Landing Page for Marketing 1️⃣ What is a Website for Marketing? A marketing website is created to: - Promote a product or service - Attract the right audience - Convert visitors into customers 👉 Example:A Gym Website selling Gym Membership / Subscription 2️⃣ What is a Landing Page? A Landing Page is a single, focused page designed for one clear goal. Examples: - Buy a gym membership - Book a free demo - Sign up for an offer - Download a brochure 👉 A landing page should not distract users with too many links. 3️⃣ Core Principle of a Landing Page Messaging / Objective Every landing page must have ONE clear message and ONE objective. ❌ Not: “About us, gallery, careers, blog”✅ Only: “Join our gym today” 4️⃣ CTA – Call To Action CTA tells the user what to do next Examples: - Join Now - Get Membership - Book Free Trial - Start Today 👉 CTA must be: - Clear - Visible - Easy to understand 5️⃣ User Questions (Very Important) A good landing page answers these 4 questions immediately: 1. What is this?→ This is a premium gym with modern equipment 2. Who is it for?→ For people who want to stay fit and healthy 3. Why should I care?→ Get fit, lose weight, feel confident 4. What should I do next?→ Join Now / Book Free Trial If these 4 questions are answered,👉 conversion chances increase 6️⃣ Hero Section (Most Important Section) The Hero Section is the first screen a user sees. Hero Section MUST Have: 1. Clear Headline 2. Outcome / Benefit 3. Goal 4. One Strong CTA 5. Visual (Image or Video) 👉 Text on one side, Image/Video on the other side 7️⃣ 4–5 Second Rule (Very Important UX Concept) You have only 4–5 seconds to: - Catch attention - Make user understand the offer - Create interest If user understands the message in 5 seconds,👉 He can convert into a customer. 8️⃣ Problem & Solution Section Show the Problem Examples: - Feeling unfit - Low energy - Weight gain - No motivation