4d • Notes 📝
UI & UX DESIGN – CLASS 5
UI & UX DESIGN – CLASS 5
📅 21 December 2025
Topic: Landing Page for Marketing
1️⃣ What is a Website for Marketing?
A marketing website is created to:
- Promote a product or service
- Attract the right audience
- Convert visitors into customers
👉 Example:A Gym Website selling Gym Membership / Subscription
2️⃣ What is a Landing Page?
A Landing Page is a single, focused page designed for one clear goal.
Examples:
- Buy a gym membership
- Book a free demo
- Sign up for an offer
- Download a brochure
👉 A landing page should not distract users with too many links.
3️⃣ Core Principle of a Landing Page
Messaging / Objective
Every landing page must have ONE clear message and ONE objective.
❌ Not: “About us, gallery, careers, blog”✅ Only: “Join our gym today”
4️⃣ CTA – Call To Action
CTA tells the user what to do next
Examples:
- Join Now
- Get Membership
- Book Free Trial
- Start Today
👉 CTA must be:
- Clear
- Visible
- Easy to understand
5️⃣ User Questions (Very Important)
A good landing page answers these 4 questions immediately:
- What is this?→ This is a premium gym with modern equipment
- Who is it for?→ For people who want to stay fit and healthy
- Why should I care?→ Get fit, lose weight, feel confident
- What should I do next?→ Join Now / Book Free Trial
If these 4 questions are answered,👉 conversion chances increase
6️⃣ Hero Section (Most Important Section)
The Hero Section is the first screen a user sees.
Hero Section MUST Have:
- Clear Headline
- Outcome / Benefit
- Goal
- One Strong CTA
- Visual (Image or Video)
👉 Text on one side, Image/Video on the other side
7️⃣ 4–5 Second Rule (Very Important UX Concept)
You have only 4–5 seconds to:
- Catch attention
- Make user understand the offer
- Create interest
If user understands the message in 5 seconds,👉 He can convert into a customer.
8️⃣ Problem & Solution Section
Show the Problem
Examples:
- Feeling unfit
- Low energy
- Weight gain
- No motivation
Show the Solution
- Professional trainers
- Modern equipment
- Flexible timings
- Affordable plans
👉 This builds emotional connection.
9️⃣ Product Reviews / Testimonials
Why Reviews are Important?
- Builds trust
- Reduces doubt
- Shows real experience
Examples:
- ⭐⭐⭐⭐⭐ “Lost 10 kg in 3 months”
- “Best gym in my area”
👉 People trust people, not ads.
🔟 Summary (One Line)
A landing page works when:
- Message is clear
- Objective is single
- CTA is strong
- Design is simple
- User understands everything in 5 seconds
5
0 comments
UI & UX DESIGN – CLASS 5
powered by
skool.com/make-1k-5k-in-30-days-8449
Media Valley School is the fastest way to hit $1K/month with freelancing or agency work. Guaranteed.
Land your first $1K month in 30 days
Suggested communities
Powered by