Okay y’all… I just went down a rabbit hole with this giant social media report and instead of letting your eyes glaze over like mine almost did, I pulled out the good stuff for you. Think of this as the “I read it so you don’t have to” version. If you want the easy, barney-style breakdown, here it is 👇 ✅ AI is becoming a must-use tool: Not to replace your creativity… just to help you work faster and stay consistent. Think scheduling, ideas, planning, editing. ✅ Influencers aren’t going anywhere: People trust real humans more than brands. Even small creators matter. Micro = more connection. ✅ Short-form video is still the #1 content type: Reels, TikToks, YouTube Shorts… this is where attention lives right now. ✅ UGC (user generated content) is powerful but barely used: Reviews, customer pics, testimonials — businesses say it works, but most don’t post it enough. ✅ Content creators and business owners are burnt out: Streamlined workflows and simple systems matter now more than ever. The big lesson: You don’t need to do everything. You just need a simple plan, a few repeatable systems, and content that feels human. Alright… your turn 👀 Which one of these stood out to you the most?

B-roll is honestly the easiest way to create endless content without sitting down to “film” anything. It’s the behind-the-scenes, the hands-on moments, the everyday tasks — the stuff your audience loves because it feels real and relatable. Whether you sell a product or you run a service-based business, these ideas make your brand feel human, trustworthy, and way more engaging. Ready to build your B-roll library? Let’s go 👇 🛍️ Product-Based Business B-Roll (15 Ideas) Perfect for makers, boutiques, Etsy shops, creators, and anyone selling physical products. 1. Packing an order from start to finish 2. Folding tissue paper or sealing a package 3. Stamping or sticking your branding label 4. Lining products up on a shelf or table 5. Close-up of product textures (fabrics, candles, jewelry, skincare, etc.) 6. You making or assembling your product 7. Pouring, mixing, measuring, or crafting steps 8. Opening new inventory or supplies 9. Unboxing your own product like a customer 10. Showing your product in natural light 11. Your product in someone’s hand or styled flatlay 12. Restocking shelves or drawers 13. Packing materials aesthetic shot (ribbon, stickers, cards) 14. Writing a thank-you card to include in an order 15. Loading orders into your car or dropping them at the post office 💼 Service-Based Business B-Roll (15 Ideas) Perfect for coaches, freelancers, consultants, designers, photographers, SMMs, etc. 1. Typing on your laptop while working on client projects 2. Writing notes or brainstorming in a notebook 3. Highlighting or reviewing a client document 4. Setting up your workspace (laptop, coffee, planner) 5. Flipping through your calendar or agenda 6. You speaking on a call (record a silent clip) 7. Voice note aesthetic shot (phone + wave animation overlay later) 8. Reviewing analytics or reports (blur screenshots later) 9. Sketching layouts or wireframes 10. You reading a book relevant to your industry 11. Walking into a coworking space or cafe 12. You creating content or taking photos 13. Aesthetic desk shot with your tools: pen, mouse, planner 14. Post-it notes on your desk with ideas 15. Closing your laptop at the end of the day

Quick question... How many of you are actually using Meta Business Suite to manage your Facebook & Instagram content — and know all it can do? Because here’s the thing… a lot of people are sleeping on this free tool! 🧠 What do you know about Meta Business Suite? Have you ever... - Scheduled posts or stories for BOTH platforms in one go? - Used the Content Planner to map out your week/month? - Checked your inbox from FB, IG, AND Messenger in one place? - Dived into your Insights to see what’s actually working? Drop a comment and let me know how familiar you are with it — beginner, intermediate, or pro? 💬 🔑 A Few Power Tips to Make Business Suite Work for You: 1. Use the Planner View Weekly: The calendar layout gives you a bird’s eye view of your content strategy. No more scrambling day-to-day. 2. Set Up Auto-Replies in Inbox: Perfect for after-hours or answering FAQs fast. You can create templates for common questions (think: hours, pricing, etc.) 3. Track Top-Performing Content: Go into Insights > Content to find your posts with the most engagement or reach. Repurpose those winners or build on what’s working! 4. Crosspost Like a Pro: You can toggle on/off where each post goes — so if you want IG-only or FB-only content, you can fine-tune that per post. 5. Invite Followers to Message You: There’s a little CTA feature that can add “Send Message” to your post (great for driving DMs directly from content). 📢 So tell me — How often are you using Business Suite?

What’s New in Social Media This Week (Week of 11/4/2025) 💬 🔔Content Experimentation + Trend-Hijacking Getting More Important Some recent analysis shows brands are doing more creative disruption, trend-hijacking, experiment formats (like dot-progress carousels) and leveraging social listening to catch early signals. Why it matters: The algorithm favors freshness and engagement. If you do the same old formats, you risk getting lost. For you: Try a new post format this week: maybe a “hold the dots & scroll” carousel, or a “this or that” story poll tied to current holiday vibes. Track what gets reactions and double down. 🔔 Holiday & Shopping Narrative The holiday moment is now. Instead of waiting, small businesses should start showing up in holiday frames (gifts, deals, gratitude) to capture mindset. For you: - Drop a “pre-holiday” post: ask your audience what gift they’re most excited about. - Tie your content to gift giving or end-of-year reflections. - Think limited-time, urgency, or special bundle content. - Use stories to ask: “What’s your biggest business goal for next year?” then offer something that supports that.

It’s officially here, friends… the HOLIDAY CONTENT POWER PACK just dropped inside the community! If you’ve been waiting for a simple, plug-and-play way to keep your content rolling through December — this is it. 💪 For just $19, you get instant access to: 🎁 Black Friday Promo Checklist 🎁 Holiday Reel Ideas Cheat Sheet 🎁 100 Holiday Sales Hooks 🎁 11 Holiday Email Swipe Files 🎁 25 Days of Story Content 🎁 50 Engaging Holiday Facebook Posts 🎁 Black Friday Social Media Caption Bank 🎁 End-of-Year Gratitude Ritual Guide It’s your all-in-one bundle to stay visible, connect with your audience, and keep the momentum going through the holidays — even when everyone else goes quiet. 👉 Grab it inside of the classroom!🎄 Price: just $19 (for a limited time!!!!) If you’ve ever said, “I don’t know what to post,” this bundle officially fixes that!