20d (edited) • Content Creation
🎥 Business B-Roll You NEED in Your Camera Roll (Product + Service Edition!)
B-roll is honestly the easiest way to create endless content without sitting down to “film” anything.
It’s the behind-the-scenes, the hands-on moments, the everyday tasks — the stuff your audience loves because it feels real and relatable.
Whether you sell a product or you run a service-based business, these ideas make your brand feel human, trustworthy, and way more engaging.
Ready to build your B-roll library? Let’s go 👇
🛍️
Product-Based Business B-Roll (15 Ideas)
Perfect for makers, boutiques, Etsy shops, creators, and anyone selling physical products.
- Packing an order from start to finish
- Folding tissue paper or sealing a package
- Stamping or sticking your branding label
- Lining products up on a shelf or table
- Close-up of product textures (fabrics, candles, jewelry, skincare, etc.)
- You making or assembling your product
- Pouring, mixing, measuring, or crafting steps
- Opening new inventory or supplies
- Unboxing your own product like a customer
- Showing your product in natural light
- Your product in someone’s hand or styled flatlay
- Restocking shelves or drawers
- Packing materials aesthetic shot (ribbon, stickers, cards)
- Writing a thank-you card to include in an order
- Loading orders into your car or dropping them at the post office
💼
Service-Based Business B-Roll (15 Ideas)
Perfect for coaches, freelancers, consultants, designers, photographers, SMMs, etc.
- Typing on your laptop while working on client projects
- Writing notes or brainstorming in a notebook
- Highlighting or reviewing a client document
- Setting up your workspace (laptop, coffee, planner)
- Flipping through your calendar or agenda
- You speaking on a call (record a silent clip)
- Voice note aesthetic shot (phone + wave animation overlay later)
- Reviewing analytics or reports (blur screenshots later)
- Sketching layouts or wireframes
- You reading a book relevant to your industry
- Walking into a coworking space or cafe
- You creating content or taking photos
- Aesthetic desk shot with your tools: pen, mouse, planner
- Post-it notes on your desk with ideas
- Closing your laptop at the end of the day
✨ Pro Tip:
Film each clip for at least 5–8 seconds, even if it feels long.
You can ALWAYS trim footage later — but you can’t stretch a too-short clip.
B-roll = content freedom.
Once you build a little library, you can turn these clips into:
✔️ motivational reels
✔️ educational tips
✔️ behind-the-scenes posts
✔️ sales content
✔️ filler content for low-energy weeks
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🎥 Business B-Roll You NEED in Your Camera Roll (Product + Service Edition!)
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