📌 Let's Talk About Trend-Hijacking and the Holiday Narrative Shift
What’s New in Social Media This Week (Week of 11/4/2025) 💬
🔔Content Experimentation + Trend-Hijacking Getting More Important
Some recent analysis shows brands are doing more creative disruption, trend-hijacking, experiment formats (like dot-progress carousels) and leveraging social listening to catch early signals.
Why it matters: The algorithm favors freshness and engagement. If you do the same old formats, you risk getting lost.
For you: Try a new post format this week: maybe a “hold the dots & scroll” carousel, or a “this or that” story poll tied to current holiday vibes. Track what gets reactions and double down.
🔔 Holiday & Shopping Narrative
The holiday moment is now. Instead of waiting, small businesses should start showing up in holiday frames (gifts, deals, gratitude) to capture mindset.
For you:
  • Drop a “pre-holiday” post: ask your audience what gift they’re most excited about.
  • Tie your content to gift giving or end-of-year reflections.
  • Think limited-time, urgency, or special bundle content.
  • Use stories to ask: “What’s your biggest business goal for next year?” then offer something that supports that.
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Amanda Giannaros
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📌 Let's Talk About Trend-Hijacking and the Holiday Narrative Shift
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