I want you to finish this line with something honest. Something you probably think all the time but never actually say out loud. “One thing I wish more people understood about my content is...” 🗣️ Make it about how you create, what goes into it, what people don’t see, or what you wish they got on a deeper level.Keep it simple and real. Most folks only ever see the final post. They don’t see the half baked drafts, the ideas you scrap, the tiny decisions that take way longer than they should, or how much heart goes into making something useful. When we talk about the behind the scenes, it makes content creation feel way less lonely for everyone else too. 👇 Share your line here or post it on your feed if you want to put it out into the world 👇 Here’s my example to break the ice: “One thing I wish more people understood about my content is that it doesn’t come from being endlessly creative. It comes from showing up even when the ideas feel messy, pulling one clear thought out of the chaos, and hoping it helps someone move a little faster or feel a little less stuck.” ✨

B-roll is honestly the easiest way to create endless content without sitting down to “film” anything. It’s the behind-the-scenes, the hands-on moments, the everyday tasks — the stuff your audience loves because it feels real and relatable. Whether you sell a product or you run a service-based business, these ideas make your brand feel human, trustworthy, and way more engaging. Ready to build your B-roll library? Let’s go 👇 🛍️ Product-Based Business B-Roll (15 Ideas) Perfect for makers, boutiques, Etsy shops, creators, and anyone selling physical products. 1. Packing an order from start to finish 2. Folding tissue paper or sealing a package 3. Stamping or sticking your branding label 4. Lining products up on a shelf or table 5. Close-up of product textures (fabrics, candles, jewelry, skincare, etc.) 6. You making or assembling your product 7. Pouring, mixing, measuring, or crafting steps 8. Opening new inventory or supplies 9. Unboxing your own product like a customer 10. Showing your product in natural light 11. Your product in someone’s hand or styled flatlay 12. Restocking shelves or drawers 13. Packing materials aesthetic shot (ribbon, stickers, cards) 14. Writing a thank-you card to include in an order 15. Loading orders into your car or dropping them at the post office 💼 Service-Based Business B-Roll (15 Ideas) Perfect for coaches, freelancers, consultants, designers, photographers, SMMs, etc. 1. Typing on your laptop while working on client projects 2. Writing notes or brainstorming in a notebook 3. Highlighting or reviewing a client document 4. Setting up your workspace (laptop, coffee, planner) 5. Flipping through your calendar or agenda 6. You speaking on a call (record a silent clip) 7. Voice note aesthetic shot (phone + wave animation overlay later) 8. Reviewing analytics or reports (blur screenshots later) 9. Sketching layouts or wireframes 10. You reading a book relevant to your industry 11. Walking into a coworking space or cafe 12. You creating content or taking photos 13. Aesthetic desk shot with your tools: pen, mouse, planner 14. Post-it notes on your desk with ideas 15. Closing your laptop at the end of the day

What’s New in Social Media This Week (Week of 11/4/2025) 💬 🔔Content Experimentation + Trend-Hijacking Getting More Important Some recent analysis shows brands are doing more creative disruption, trend-hijacking, experiment formats (like dot-progress carousels) and leveraging social listening to catch early signals. Why it matters: The algorithm favors freshness and engagement. If you do the same old formats, you risk getting lost. For you: Try a new post format this week: maybe a “hold the dots & scroll” carousel, or a “this or that” story poll tied to current holiday vibes. Track what gets reactions and double down. 🔔 Holiday & Shopping Narrative The holiday moment is now. Instead of waiting, small businesses should start showing up in holiday frames (gifts, deals, gratitude) to capture mindset. For you: - Drop a “pre-holiday” post: ask your audience what gift they’re most excited about. - Tie your content to gift giving or end-of-year reflections. - Think limited-time, urgency, or special bundle content. - Use stories to ask: “What’s your biggest business goal for next year?” then offer something that supports that.