Next week’s live call will be with Ludmila Bausheva who is a former Creative Director with 25+ years in advertising who now helps creators understand why some short videos capture attention — and most don’t. Instead of chasing trends or “algorithm hacks,” she teaches a creative-strategy approach to short-form content: how to shape ideas, structure hooks, and turn personal stories or expertise into videos people actually watch. In this masterclass, she breaks down the anatomy of viral-style Shorts in a clear, practical way, showing how to make videos that feel natural while still reaching an audience. Mark your calendars - it’s going to be awesome! 🤩 Feb. 19, 2026 Her Instagram handle : @Ludmila Bausheva

I know we are encouraged to give 👍 BUT, how can anyone know if they really like WITHOUT READING it first...? 🤔 So, here one more of those polls people seem to "like", but forget to take! PS. If i'm making to many polls, let me know. It's starting to be a bit boring if nobody cares anyway... Thanks to those that bother 🙂

Wanted to share this with you!!! 😁

Finally spoke my own words from a teleprompter, but hope others are blessed by the message🙏🏾💞👑✨ https://youtu.be/RjFJ12bI03E?si=AEJ5Ir6x99q-PFAV

Short answer: Absolutely. Shorts aren't just a nice-to-have anymore—they're how your ideal audience discovers you exist. So, here's the reality: your long-form content is your authority piece. Your Shorts are the business cards that drive people to it. Why Shorts Matter More Than Ever Discovery at Scale: The YouTube algorithm surfaces Shorts to entirely different audiences than your long-form content. One well-crafted Short can bring in hundreds of new subscribers who align perfectly with your message but would never have stumbled across your channel otherwise. Maximum Leverage from Existing Work: You're already creating thoughtful long-form content. I use OpusClip to extract 7+ Shorts from every video I publish. That's one 6-hour production day turned into a week's worth of top-of-funnel content. Pure leverage. Meeting People Where They Are: Your audience scrolls during lunch breaks, commutes, and between meetings. Shorts let you stay visible during those micro-moments when they're not ready for deep dives. Built-In Conversion Path YouTube's "related video" link in Shorts creates a direct funnel: hook them in 60 seconds, link to your full video, convert viewers into subscribers and eventually community members. When Shorts Don't Work Standalone Value Missing: If your Short needs 5 minutes of context to make sense, skip it. Each Short must deliver complete value on its own. Off-Brand Execution: Sloppy Shorts undermine professional positioning. Quality standards matter across all formats. The Strategic Approach Hunt for these moments in your long-form content: - Counter-intuitive insights that challenge assumptions - Concrete frameworks or strategies viewers can apply immediately - Specific results or case studies that prove your point OpusClip finds the high-energy moments automatically. My job is selecting clips that genuinely serve my audience, not just chase views. For time-strapped professionals building creator businesses: this isn't extra work. It's smart repurposing that multiplies your reach without multiplying your effort.