Myth or fact? Adding a link to your LinkedIn post decreases reach. It used to, at least that's what we all believed. We never got it confirmed by LinkedIn. Last year LinkedIn seemed to deny it At least one person at LinkedIn did 😉 Rushi Jobanputra, Senior Director of Product Management: Feed and Content at LinkedIn posted a video short answering the question: Does adding a link in my post impact its reach? He said: "The simple answer is no. We don't intentionally limit the reach if posts with links in it." Rishi explained that "if your post leads with value, the knowledge, insights or key take aways of what's in that link then the link is just there to dive deeper." Reduced reach can be explained by the content and intention of the post more than the simple fact that there is a link. Yet if the sole purpose of your post is to drive traffic to that link, that's not going to create much value for the user and will impact reach. 🤷‍♀️ So why do many experts still say their reach dropped by 30%? Here's some of my thoughts, mind you all based on what we knew about the algorithm before 360Brew 🧁 Dwell time signals that the post offers value. Long posts, posts with a PDF (carousel swipey-type-thing) and posts with uploaded video keep people dwelling on your post. Clicking a link moves people off platform, so no longer dwelling 🧁 Comments were also considered a great signal to the algorithm that the post is valuable. Clicking a link means leaving the platform and who ever goes back, trying to find the post to then leave a comment? But most of all... Say a link does reduce the reach of your post by 40% (random number fo easy math) and let's say 5% of people tend to click a link. 🧁 What would you rather? Post without link, 1000 impressions, 0 clicks or Post with link, 600 impressions, 30 clicks So think about the purpose of your post. Do you want more visibility on LinkedIn, then write a post that sparks engagement. Do you want people to click to something you're promoting... put the link in the post to make clicking easy.

I’ve been building with intention, and I’m still in the process of growing my Skool community in a way that feels aligned and sustainable. I’m clear on the vision, but I’m also paying attention to what actually helps people engage, stay connected, and move deeper into the community. Right now, I’m looking at what my next best steps should be when it comes to growth, visibility, and helping the right people see the value of what I’m building. For those of you who have been growing your communities well, what helped you most in the early stages? What would you focus on next if you were in my position?

I’m deciding between evolving my current Facebook group (Collaboration and Community for Fempreneurs) or creating something new on Skool from the ground up. The FB group growth has been slow, but consistent. 50+ members since January, and pretty decent engagement/participation (screen shots below) I’m also really drawn to having both free + paid tiers — connection + deeper support. If you’ve: – Moved a community from Facebook to Skool – Started fresh instead of migrating – Run free + paid tiers I’d love your honest take. What worked? What didn’t? What would you do differently? And if you’ve been in a Skool community — what made you stay?

One of the best ways to grow is to support each other on Skool. So let's do that 👇 Drop a comment with: 1. Your Skool community name + link 2. Who it's for (in one sentence) 3. What members get when they join Then scroll through and join 3 communities that genuinely interest you. Not to game the algorithm. Not for a follow back. Because you're actually curious and want to connect with people building cool things. Let's help each other get those wins 🙌

When you have a presentation to give… Are you the color-coded planner with tabs, timestamps, and a backup USB in your purse? Or are you the “Holy Spirit and vibes” type… building the plane while it’s taxiing down the runway? Be honest. Are you scripting every word three weeks in advance… Or pulling it together the night before saying, “Listen… we gone make this work.” 😅 No judgment. Just curiosity. Because sometimes the planners look polished… But the last-minute folks bring fire you can’t manufacture. So which one are you? Planner or Pressure Diamond? 💎 Drop it below. I’m watching 👀✨