Totally normal question ... and I saw a few of you asking, so let’s clear it up in real words (not marketing fluff 😂). 💻 A Virtual Summit = An online event (usually 3–5 days) where multiple experts teach on ONE theme. Think: → Free to attend → Watch trainings/interviews → Learn a ton → Grow your list → Build authority → Sell something on the backend Example: “Grow Your Email List Summit” with 30+ experts teaching different strategies. 📦 A Bundle = A curated collection of digital products (courses, templates, trainings, tools) around ONE goal — sold together for a low price for a limited time. Think: → 20–80+ contributors → One checkout → Big value → Easy list growth → No event schedule → No live hosting Example: “Visibility Toolkit Bundle” with planners, courses, swipe files, etc. ✨ In simple terms: Summit = Event + teaching + schedule Bundle = Library + downloads + instant access Both are amazing for: ✔️ Growing your list ✔️ Building credibility ✔️ Making sales ✔️ Collaborating with others ✔️ Being seen as “the go-to” in your space And BOTH can work even if you have a small audience. Promise 😉 💡 If you’re curious which one fits YOU best… I made a free GPT that helps you map it out in minutes 👉 juliecbutler.com/gpt You can play with it, test ideas, and get clarity without overthinking. If you try it, tell me what it gives you 👀💗 I’m nosy like that 😂

This came up in a conversation recently and I wanted to share a little behind the scenes… Because I used to feel like every summit took forever. Not because the presentation itself was hard… but because there were so many moving pieces: 💗 recording 💗 tech setup 💗 forms + submissions 💗 email assets 💗 graphics 💗 tracking dates 💗 remembering where everything lives It adds up fast. But what I realized after doing several summits… 👉 it wasn’t the summit that was time-consuming 👉 it was not having a system Now I keep everything in ONE place for each event. Nothing fancy… just simple tracking like: • host name + event name • promo dates + event dates • my topic/presentation • what I need to submit (and when) • links + assets That’s it. So when I join a summit now… I’m not starting from scratch every time. I already know: ✔ what I’m talking about ✔ what I’m reusing ✔ what needs to be done ✔ and when And honestly… that’s what makes it feel easy instead of overwhelming. I’m curious… How long does it actually take you to participate in a summit right now? 👇

This is your reminder… You already made it through what tried to break you. You already overcame more than people will ever understand. And even now… you’re still rising. Today is not about pressure. It’s about power. Breathe. Reset. Move with intention. Let whatever was heavy… go. Let whatever was unclear… settle. Let whatever tried to stop you… stay behind you. You are not starting over. You are moving forward… stronger, clearer, and more aligned. This is your Victory Echo. And it’s still expanding. 🌀✨Midjourney 5.2 or 6 (Feb. 2024) Past Tense Affirmations

Myth or fact? Adding a link to your LinkedIn post decreases reach. It used to, at least that's what we all believed. We never got it confirmed by LinkedIn. Last year LinkedIn seemed to deny it At least one person at LinkedIn did 😉 Rushi Jobanputra, Senior Director of Product Management: Feed and Content at LinkedIn posted a video short answering the question: Does adding a link in my post impact its reach? He said: "The simple answer is no. We don't intentionally limit the reach if posts with links in it." Rishi explained that "if your post leads with value, the knowledge, insights or key take aways of what's in that link then the link is just there to dive deeper." Reduced reach can be explained by the content and intention of the post more than the simple fact that there is a link. Yet if the sole purpose of your post is to drive traffic to that link, that's not going to create much value for the user and will impact reach. 🤷‍♀️ So why do many experts still say their reach dropped by 30%? Here's some of my thoughts, mind you all based on what we knew about the algorithm before 360Brew 🧁 Dwell time signals that the post offers value. Long posts, posts with a PDF (carousel swipey-type-thing) and posts with uploaded video keep people dwelling on your post. Clicking a link moves people off platform, so no longer dwelling 🧁 Comments were also considered a great signal to the algorithm that the post is valuable. Clicking a link means leaving the platform and who ever goes back, trying to find the post to then leave a comment? But most of all... Say a link does reduce the reach of your post by 40% (random number fo easy math) and let's say 5% of people tend to click a link. 🧁 What would you rather? Post without link, 1000 impressions, 0 clicks or Post with link, 600 impressions, 30 clicks So think about the purpose of your post. Do you want more visibility on LinkedIn, then write a post that sparks engagement. Do you want people to click to something you're promoting... put the link in the post to make clicking easy.

What are some of your start of the month Skool rituals? If you run a Skool, tighten this up before the month really gets moving. First, reduce notifications. Yes — even mine. We don’t help each other by being distracted. If you own a Skool, that’s your priority. Then 2–3 communities where you’re building authority. Then maybe one you’re learning from. That’s it. If your phone is lighting up all day from 12 groups, you’re reacting instead of leading. Turn things off and focus. Second, ask better questions and collect real data. Not just “how y’all doing?” Ask what they’re stuck on. Ask what they’re building. Ask what would make this month a win. If engagement is low, ask something fun or debatable to wake the room up. Engagement is feedback. Use it. Third, keep your cycles short and intentional. I made the mistake of running 30-day challenges at the start of my journey. My audience couldn’t stick to it… and honestly, I barely could either. Now I run a challenge the first 5 or last 5 days of the month. Short, focused, clear. Sometimes tied to a sale or upgrade. I also use a freemium group that feeds into paid offers, and that structure has helped conversions. Strong start. Clear focus. Short cycles.